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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


Art, visual arts, writing, Black and White, brazil, sao paulo, User Feature, Instagram,

Shooting letters with @verenasmit

To see more photos of Verena’s play on words follow @verenasmit on Instagram

It all started with an old typewriter and some tired expressions. “I began playing with the clichés we hear all the time,” São Paulo visual artist Verena Smit (@verenasmit), says. “I’ll cross out a letter or a word, but make it so it can still be read. While there’s a part that rejects the cliché, there’s also a part that would like to somehow embrace it.”


daniel arsham, visual arts, user feature,

Explaining the Surreal with Artist @daniel_arsham

For American artist Daniel Arsham (@daniel_arsham), nothing is what it seems. He recreates recognizable objects with unexpected materials—volcanic ash cameras, stone and crystal baseball gloves and melting walls. On Instagram, Daniel shares the process behind his perception-bending pieces. “Because Instagram is really visual, it gives me the chance to bring followers into the full worlds that I build in my work,” he says. “I think for many viewers the creation of an artwork, stage design or installation is an abstract gesture. Instagram allows me to give people the full sense of what I am trying to create as well as understand the many collaborators who inspire and influence what I make. I feel that the story and images in my feed are in many ways an even better reflection of my practice than my own website.”

Daniel also uses Instagram to share where his work will be on view with interested followers. In addition to a special project with Pharrell (@pharrell) that kicks off tonight in New York, Daniel has upcoming exhibitions in London, Amsterdam, Singapore, Tokyo and Hong Kong. “I have followers from these places who already know about these shows and are following the process of how the work goes from an idea to what they will see in the gallery.” To follow Daniel’s practice and learn more about his upcoming exhibitions, including the #arshamxpharrell project tonight, be sure to follow @daniel_arsham.

Follow Friday: Visual Arts on Instagram

user feature, artists on instagram, visual arts, follow friday, brands,

The visual arts and Instagram are a match made in creative heaven. Every day galleries and museums take us behind the scenes, photographers share their craft, and painters and sculptors offer a peek into their processes. Here are a few of the visual artists and art institutions that have caught our team’s eye.


Mysterious French “photograffeur” who won the Ted Prize in 2011. JR posts behind-the-scenes pictures of the installation of his massive photographs on public buildings. 



Run by the founder and editor of, online magazine covering contemporary, low brow and street art. 



German Pop/Street gallery sharing shots of their artists and artwork.



Twin brothers and two of the world’s most famous graffiti artists. They post pictures of their work in progress, from the streets of São Paulo to the galleries of New York. 


The photo at the top is by @pietparra