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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


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Introducing Hyperlapse from Instagram

Since launching nearly four years ago, it has always been a priority to bring the Instagram community simple yet powerful tools that let people capture moments and express their creativity. Today, we’re excited to announce Hyperlapse from Instagram, a new app to capture high-quality time lapse videos even while in motion.

Traditionally, time lapse videos depend on holding your phone or camera still while you film. Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel—a feat that has previously only been possible with expensive equipment.

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

To learn more about what stabilization looks like in Hyperlapse, check out this video.

To learn more about Hyperlapse from Instagram, check out

Hyperlapse from Instagram is available today for iOS devices in Apple’s App Store. It is currently only available for iOS.


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Drawing for Happiness with @jiranarong

For more photos and videos of Jiranarong’s illustrations, follow @jiranarong on Instagram.

“I use a lot of drawing techniques, but right now I especially love watercolor and ink,” says Bangkok art director and illustrator Jiranarong Wongsoontorn (@jiranarong). While Jiranarong uses various online channels to share his daily snaps, Instagram has become a place for him to showcase photos and “making-of” videos of his artwork.

Jiranarong’s favorite themes to draw are things that make him feel joyous and peaceful, such as children, flowers and cats. “The main concept of my work is happiness, which means that the photos and videos I share are also made from my happiness,” he explains. When capturing his artistic expressions, he also uses natural light to show the texture of his paper and bring out extra liveliness in his illustrations.

Through Instagram, Jiranarong feels that he is sharing more than just images of his drawings: “I’m very glad to know that many of my followers can feel the same happiness through my work—I am often inspired and learning new things from the people I’m following as well.”


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Weekend Hashtag Project: #WHPbokehinmotion

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

This weekend’s tag was #WHPbokehinmotion, which asked participants to take a creative video using bokeh: the blurred part of an image that’s out of focus. Every Monday we feature some of our favorite submissions from the project, but be sure to check out the rest here.


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Weekend Hashtag Project: #WHPbokehinmotion

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

This weekend’s project draws its inspiration from a video series started by New York City Instagrammer Alice Gao (@alice_gao). The goal this weekend is to take a creative video using bokeh: the blurred part of your image that’s out of focus. Some tips to get you started:

  • To create bokeh, get up close to a nearby object first and lock your focus on it. You can usually do this by tapping the screen to set the focus and holding your finger there to lock it. After you’ve locked your focus, frame a scene that’s farther away and it should be out of focus.
  • Since your video will be out of focus, think about shapes, colors and movement as the primary elements of your video. Things that are normally very recognizable may become delightfully abstract!
  • Videos like these tend to be very bright, so consider shooting at twilight or nighttime to compensate.

For more inspiration, browse the #bokehinmotion and #bluronpurpose hashtags.

PROJECT RULES: Please only add the #WHPbokehinmotion hashtag to videos taken over this weekend and only submit your own videos to the project. Any video taken then tagged over the weekend is eligible to be featured right here Monday morning!


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How I Shoot: Videos that Tell Stories with @hamadahideaki

How I Shoot is a series where we ask Instagrammers to tell us about the set-up and process behind their photos and videos. This week, Hideaki Hamada (@hamadahideaki) shares his tips for telling a story using video.

Instagrammer Hideaki Hamada (@hamadahideaki) based in Osaka, Japan, finds his creative inspiration in people. Interested particularly in portraits, Hideaki’s favorite models are his two sons, Haru and Mina. “I try to take photos of scenes with people or anything that hints the presence of people,” he says. “I have always taken pictures of my family and ever since I realized that Instagram is the perfect tool to tell real-time stories about your everyday life, I have been posting multiple times a day.”

When those stories involve movement, sound and atmosphere specific to that moment, Hideaki switches to video.

Here are Hideaki’s tips for making a video which tells a story:

Camera iPhone 4S


  • Think about the structure of the story you want to tell in the video. Hideaki often uses four cuts in his videos which give the story a plot.
  • Just because you are shooting a video, it doesn’t mean you have to capture moving things. The story may gain depth by including both static and dynamic cuts. Hideaki relates this to still photography: “People sometimes gain more inspiration from things that look very insignificant and unrelated.”
  • Look around and decide what the important elements are before you start shooting. Since you will be filming and editing at the same time, get a sense of how to allocate each cut in the 15-second frame.
  • Be prepared for the unexpected and be flexible with your storyline when you film.
  • If you wish to keep an archive of your videos, create an original hashtag like Hideaki’s #hamadafilm.


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National Proposal Day: Carter Moore and Brooke Howe

Carter Moore (@iamcartermoore) and Brooke Howe (@brookehowe) had been dating for a few years when Carter decided he wanted to propose by asking Brooke to “start an adventure for a lifetime.” He decided to surprise her with a trip to Portland, but there was one problem—neither of them had ever been to Portland before. Carter turned to Instagram friends in Oregon for ideas. With their help, Carter was able to plan the entire trip and even find the spot where he would ask Brooke to marry him.

Even though they’d never met the couple in person, two of Carter’s Instagram friends in Portland, Branden Harvey and his friend Colin Cabalka, decided to take Carter and Brooke’s visit to the next level and surprise them with an engagement party. When Carter and Brooke arrived back from Ecola State Park, they were greeted with music, balloons and a whole lot of love.

The video above is about the touching story of their engagement, told for the first time at that party. A warm congratulations to Carter and Brooke on National Proposal Day!


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Travel the American West with Nature and Wildlife Photographer @kevinruss

Have you ever wondered what it would be like to drop everything, get in your car, and start a photographic exploration of the world? Full-time traveler Kevin Russ (@kevinruss) did just that! He journeyed throughout the American West for an entire year and chased inspiration for his beautiful iPhone-only wildlife and nature photographs.

View the video above to hear about how Kevin captures his photos, what inspires him, why he uses Instagram, and some amazing stories from behind the lens. Be sure to follow @kevinruss for a look into his next great adventure!


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Instagram Now in 25 Languages

We’ve got some exciting new things in store with this update: new and improved language translations, a new filter, and updates to address the feedback we’ve heard from you!

Translations for 25 Languages

Today, we’re introducing new and improved translations for 25 languages on Instagram! You can now navigate Instagram in your native language—on both mobile devices and the web—making it easier for anyone around the world to sign up for an account.

Enjoying photos on Instagram may not require written language, but translating Instagram helps all users understand how to use the product by explaining concepts like: following, liking, hashtags, photo maps & locations. We use very few words in our product, but when we do they’re very important words to understand. By introducing 25 new and improved languages, we can welcome even more international users into the Instagram community!

Supported Languages:

  • Afrikaans — Afrikaans
  • Chinese — 中文 & 台灣
  • Czech — Český
  • Danish — Dansk
  • Dutch — Nederlands
  • Finnish — Suomi
  • French — Français
  • German — Deutsch
  • Greek — Ελληνικά
  • Indonesian — Bahasa Indonesia
  • Italian — Italiano
  • Japanese — 日本語
  • Korean — 한국어
  • Malay — Bahasa Melayu
  • Norwegian — Norsk
  • Polish — Polski
  • Portuguese — Português
  • Russian — Русский
  • Spanish — Español
  • Swedish — Svenska
  • Tagalog — Filipino
  • Thai — ภาษาไทย
  • Turkish — Türkçe

iOS Version 3.4.1

In addition to 25 new and improved translations we’re introducing a beautiful new filter—Mayfair! This filter has a warm pink tone, subtle vignetting that brightens the center of the photograph, and a thin black border. Mayfair works great with evenly and well-lit scenes in conjunction with the Lux feature.


Instagram will now recognize if you’ve enabled Facebook integration with iOS 6, allowing people to easily sign up for an account or quickly connect an existing Instagram account with Facebook. This means you’ll no longer be brought to the Facebook app or a web-view to connect your account. Read more about this new feature in our Help Center.

We’ve also included the following updates based on your feedback:

  • The ability to select photographs from an album other than the Camera Roll.
  • Photos taken utilizing the front-facing camera will no longer be mirrored.
  • Fixed the inaccurate display of the privacy toggle switch present in version 3.4.
  • Fixed a bug that affected photo sharing for certain locales present in version 3.4.
  • Various bug fixes and improvements surrounding camera performance.

Android Version 3.4

In addition to 25 new and improved translations and the new Mayfair filter, the latest version of Instagram for Android allows Facebook Page moderators to connect and share directly to a brand page.

Note: iOS version 3.4.1 fixes a bug found in version 3.4 that displayed an inaccurate privacy toggle switch. It also fixes a bug that affected photo sharing for certain locales. Please update to version 3.4.1, released today (21 December), to resolve these issues.

Instagram version 3.4.1 is available for download in Apple’s App Store and Instagram version 3.4 is available for Android users in Google Play!



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User Feature: @dankhole #onthecouch

Instagram had the opportunity to speak with Dan Cole, an Instagrammer from Seattle, Washington, with an eye for symmetry, lines and otherworldly architecture!

Be sure to follow Dan on Instagram at @dankhole in order to get inspiration for this weekend’s Hashtag Project, #WHPbuildingpatterns, and take a look at more of his photography on his website.


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Instagram 3.0 – Photo Maps & More

We’ve been working hard on a major update for both Apple and Android devices. We’re excited to announce that today Instagram 3.0 is available to everyone. Download Instagram 3.0 for Apple here or for Android here.

With every major release, we pick a theme – and for this one we’ve focused on the browsing experience. We’ve introduced a new and unique way to browse your photos and others’ photos on a map, which means you’re no longer constrained to browsing through page after page of photos. We’ve also worked hard on updating all the screens in our app to be more visually consistent and polished. You’ll notice new layouts throughout the app that feel fresh, yet familiar. Our engineers have also been hard at work making sure that the browsing experience is as fast as possible. On newer devices, you should notice a marked improvement in speed while browsing. With that, we’ve introduced infinite scrolling in feeds so that you can quickly see more photos while browsing around the app. And finally, we’ve paid special attention to keeping Instagram a safe place. With improved reporting tools, users can now flag both photos and comments for review with ease. We’re very excited by how much has gone into this release – as always, please provide us with feedback as you explore the new features.

Photo Maps


Introducing Photo Maps, a new way to browse photos on Instagram. Your Photo Map appears on your profile and lets you showcase your photos on a map. Also, you’ll be able to see other users’ maps from their profiles as well.

Important: Before your map is visible to the public, you’ll be prompted to review any photos you previously geotagged. Additionally, we’ve made it easy to remove photos from your map at any time, which will remove any associated geo-data but leave the photos intact on your profile. To read more about how Photo Maps work, read more here.

New look for user profiles, the Explore tab, hashtag & location pages


Also, we now display bigger grid photos to make it easier to browse large collections of photos and see them too. You’ll find bigger grid photos on user profiles, the Explore tab, as well as on hashtag and location pages.

New look for the photo upload screen


  • Larger text box for captions: It’s now easier to write and edit longer captions for your photos.
  • Geotag your photos by selecting “Add to Your Photo Map”: Let people know where you took your photo by turning “Add to Your Photo Map” on. By enabling this feature on your photo, you will store your current location with the photo and it will show up on your map. You’ll also have the ability to choose a specific place name (e.g. “South Park Cafe”) to associate with your photo. Learn more in our help center.

Infinite scrolling (automatic “load more”)

Now, when you get to the bottom of a page, we’ll automatically load more photos for you — no need to tap a “load more” button.

Many speed improvements to make the app faster & more responsive

Instagram v3.0 contains many speed and loading optimizations on newer devices.

Users can now report individual comments as abuse or spam


  • To ensure Instagram is a safe and fun place to share your photos, we’ve introduced a way to report comments. Now, just swipe right or tap on a comment and tap the trashcan icon. You can then select “Delete & Report Abuse” to remove the comment and report it in a single action. If you see an abusive or spammy comment on someone else’s photo, you can now easily report it as spam by following the steps above, though you will see a different icon instead of the trash icon. Note: Reporting comments that are not on your own photos is not included in the current Android version, but we do plan to add it in a future release.
  • Flagging a user has been simplified to one choice: “Report for Spam.” To report a user, tap the button at the top right corner of their profile page, then “Report for Spam.” If you’d like to report a user for other reasons, please report the abusive or spammy comments or images.
  • To report a photo, just tap the “…” button below the photo and then “Report Inappropriate.”

Visit the Instagram Help Center to learn more about version 3.0.