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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


weekend hashtag project, WHPinteractivegrams, valentine's day,

Weekend Hashtag Project: #WHPinteractivegrams

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a photo announcing the weekend’s project every Friday.

This weekend, we were inspired by Minneapolis designer and illustrator David Schwen (@dschwen)’s #interactivegrams series for a special Valentine’s Day project. By staging his photos and videos with a heart shape in the center, David creates an interactive experience for his followers: when they double tap his photo or video to ‘like’ it, the heart that appears on Instagram matches up with the heart in his photo or video.

The goal this weekend is to take a creative interactive photo or video of your own.

Some tips to get you started:

  • Keep an eye out for heart shapes in the wild. Whether it’s a particularly well-shaped leaf, the design in your latte foam or part of a sign, you’ll see them everywhere once you start looking.
  • You can get crafty with this project as well. Experiment with objects you can mold, gather, carve or arrange into a heart. You can also make a video by showing the whole process.
  • To figure out the arrangement of your shape, place the heart in the center of the frame. Try to crop your photo so that there’s about a heart and a half of space between your heart and the edge of your frame.

PROJECT RULES: Please only add the #WHPinteractivegrams hashtag to photos or videos taken over this weekend and only submit your own photographs or videos to the project. Any image or video taken then tagged over the weekend is eligible to be featured right here Monday morning!


valentine's day, love,

Instagramming Affection on Valentine’s Day

Want a fun way to turn your Instagram photos into a personalized Valentine? Give Lovestagram a try!

Each year on February 14th, millions of people around the world celebrate Valentine’s Day by reaffirming their love and affection for others in their lives.

Tune in today as the Instagram community shares photos of the people and things most meaningful to them. Whether it’s a match made on Instagram, like the stories of Bailey (@hey_bails) & Ryan (@incrediryan) or Robin (@robinmay) & Matt (@matthewflemming), or people sharing the meaning behind treasured #ObjectsOfAffection, the Instagram community is brimming with love.

Don’t be afraid to share the love! Post a photograph of someone—or something—meaningful in your life on Instagram today!