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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


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Bringing Stringed Instruments to Life with @jacobvdlippe

For more moments from Jacob’s workshop, follow @jacobvdlippe on Instagram.

“With a new instrument, the musician can actually shape the sound in the first years, making it an integral part in their way of communicating music,” explains Norwegian violin and cello maker Jacob von der Lippe (@jacobvdlippe). “Instead of doing repairs, I focused on making new right from the start.”

For Jacob, who took up cello at age eight, music has been a lifelong pursuit. “My parents were passionate about music, and encouraged my playing,” he says. At 17, he built his first cello as a school project. “From then on, I was hooked.”

“Being able to work with a craft merged with music was something that really appealed to me,” explains Jacob, who spent five years in Cremona, Italy—the violin’s birthplace—studying the trade. Fourteen years and nearly sixty violins later, Jacob’s creations have found their way into the hands of musicians around the globe.


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In the Workshop Crafting Knives with @workerman

To see more photos and videos from Workerman’s knife forging process, follow @workerman on Instagram.

When Adam Brackney (@workerman) shared a photo of his first hand-crafted knife, created as a gift for his father, the response was immediate and encouraging. “Lots of positive comments,” says Adam, “and more importantly… people wanting one for themselves.”

Adam actually began his career as a graphic designer, but found the work unfulfilling. “I developed an itch to create things with my hands instead of a mouse and keyboard,” he explains. After honing his skills on other wooden items, Adam made his first knife six months ago—and it’s been hard for him to keep up with demand since.

Through Instagram, Adam hopes to show the care and attention he gives to his work. “Workerman is a one-man operation. My work is very visual, so sharing the crafting process and finished products is instrumental.”


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Behind the Scenes and Back to the Source with @3sixteen’s Selvedge Denim

For more photos and videos of what goes into 3sixteen’s clothing and accessories, follow @3sixteen on Instagram.

"There’s a great sense of community on Instagram," says 3sixteen (@3sixteen) co-founder Andrew Chen, who quit his IT consulting job seven years ago to make selvedge denim jeans full-time. Today, 3sixteen's small team designs and manufactures jeans, shirts, hats and other accessories from their shop in New York City.

"Instagram gives us an opportunity to have direct, real-time interaction with people about what we’re working on at any given moment," explains Andrew. "We’re able to interact with people not only about our products, but also other personal passions that closely parallel what we do, like coffee, architecture and travel."

Andrew recently visited the Japanese facility that manufactures 3sixteen’s denim and shared moments from the trip through Instagram. “What’s fun about Instagram is that updates can be as simple as a beautiful pair of worn-in jean that a customer has sent back for repairs or as complex as the step-by-step process of how our denim is woven at our mill in Okayama.”


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The Making Of: Bookbinding with @pegandawl

For more from Margaux’s life and works, follow @pegandawl on Instagram.

For Philadelphia artisan Margaux Kent (@pegandawl), her love of bookbinding—and of Instagram—has its roots in journaling. Having made books since she was a child (“The first book that I made was called Circis Acters for Mommy. I must have been 6.”), she took up the craft in earnest after taking it upon herself to repair a beautiful book that had fallen apart.

Once preferring to build large-scale books, she turned to her signature miniature style as a matter of efficiency. “I use only antique and vintage leather to cover my books, so naturally, I had lots of gorgeous scrap,” Margaux explains. “I made a few miniatures to draw attention to my other journals one year at Renegade Craft Fair and they ended up selling first. I got into minis from there.”

Together with her husband, Walter, and a team of a few others, Margaux crafts for Peg and Awl, a small business creating products out of “treasures found and recovered from misfortune and neglect.” Her books and other handiworks—photographs, jewelry, writings and more—populate her Instagram account, which she sees as a new extension of her past journaling habits.

"When I used to write all of the time, I would write to my imaginary children and grandchildren of the future. I always had to have a someone out there who was reading," she says. "Instagram has become the voice that once belonged to the pages in my book. ‘Fill me! Identify something worth identifying!’"


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In the Ceramics Studio with @shopmazama

The Making Of… To see more photos and videos from the Mazama studio, follow @shopmazama on Instagram.

"We take a design and production approach that blends both the technical and the organic," declares Mazama (@shopmazama), a collective of six craftspeople in Portland, Oregon, that produces a variety of ceramics by hand and shares the process on Instagram. “We take our inspiration from those studios and the people whose love of their craft was what fueled their commitment to creating.”

"We all have a creative background, ranging from industrial design to fashion and interior design," says Casey Keasler, one of the studio’s artists. "We were all on Instagram with personal accounts, so it only seemed natural to have a Mazama account."

Instagram gives Mazama a way to share everyday scenes from around the studio, and photos and videos of the creation process cultivate a deeper appreciation for their craft. Casey explains, “It’s been a wonderful tool to share our ceramics and the process with a wider community.”


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The Making Of: @alliedmaker’s Handcrafted Lighting

To see more photos and videos showing how Allied Maker designs and builds handcrafted lighting, follow @alliedmaker on Instagram.

While attending art school, the founder of lighting design firm Allied Maker (@alliedmaker), Ryden Rizzo, quickly realized that spending hours in front of the computer was not for him. “I always worked a lot of freelance jobs doing web design, photography and video,” says Ryden. However, he found it frustrating working for clients that didn’t share his minimal design sense. “School became a way to experiment with new mediums.”

Ryden became fascinated with the intersection of design and music. He taught himself basic woodworking from watching videos on YouTube. “I then knew I wanted a more traditional education, so I found a small school in Vermont where I was taught how to build my own classical guitar. We spent a month in near isolation crafting our guitars from scratch using traditional hand tools under the guidance of our master craftsman.

"When I returned home," says Ryden, "I instantly cleaned out my garage and set up a basic woodworking studio."

A year later, Allied Maker has grown into a three-person team making beautiful handcrafted lighting from Ryden’s garage and sharing the process on Instagram.

"I joined Instagram because I needed a way to document the work I was doing," Ryden says. "I was instantly captivated and inspired by the work of other people—Instagram has given me the ability to receive instant feedback from a community who shares my passion for design and craftsmanship."

Ryden values the feedback he receives from others, but also uses Instagram to better understand his own artistic process. “From inspiration to finished product, sharing and documenting my design practice has made me more observant of my own artistic flow.”


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Bringing @newenglandouterwear’s Shoemaking to Life with Instagram Video

The Making Of… To see more photos and videos from New England Outerwear’s workshop, follow @newenglandouterwear on Instagram. Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

"We started @newenglandouterwear when the brand was just an idea in our heads,” says Dan Heselton, who co-founded New England Outerwear Co. in 2012. “We didn’t know if this thing would work, or if people even cared, but we wanted to record the process of us learning the craft of shoe making, the people we were forming relationships with and who were teaching us this art and the progression and growth of not just the product itself, but the brand and us as people.”

Today, New England Outerwear employs a team or craftspeople assembling shoes and boots from a small workshop in Maine. Through photos and videos shared to Instagram, the company’s followers get an intimate glimpse at the people and machinery behind their products. “A main goal of ours is to convey our process,” says Dan, “and the fact that our shoes are handcrafted in our own factory using timeless methods.”

The addition of video on Instagram, in particular, has given life to the time-tested fabrication process. Says Dan, “It’s perfect, especially for a company like ours. I can’t think of a better way to portray the craftsmanship and skill that goes into a handmade product with tradesmen or women using processes that have been around for over a hundred years.”

Aside from building a sustainable business, Dan has another hope: “Maybe we will inspire someone watching to want to learn and take up the trade themselves.”


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The Making Of: Baking Artisanal, Organic Bread with @bakerhands

To learn more about Tara and her baking techniques, follow @bakerhands.

Tara Jensen’s (@bakerhands) love of artisanal baking took root in the pine forests of Maine where she grew up. “My childhood is marked by memories of snow banks, piles of leaves and painting with my mother at the table once the dinner dishes were cleared,” she says. “Spending my life in beautiful but remote environments impressed upon me the importance of self-sufficiency and traditional crafts.”

Tara started baking while studying at the College of the Atlantic. After graduation, she spent the next years of her life traveling the coasts and learning the trade from bakers dedicated to the artisanal and organic food movements. “I would make bread all day and paint all night. Now that I run my own micro-bakery, Smoke Signals, bread has become my primary mode of self-expression.”

When a friend introduced Tara to Instagram, she immediately saw it as a place to share and connect with a global baking community. “I’ve always enjoyed visual documentation and storytelling. Instagram encompassed both of these interests in an easy-to-use format with instant connection to others,” she says. “I may spend 12 hours at the bakery without seeing a single soul or saying a word. Instagram has been my teacher and social connection on these long, solo bakes.” For Tara, the community on Instagram is also a resource for learning more about her craft. “Each picture posted and shared is a gold mine of information. Now, when I’ve run into troubles, I have the wisdom of bakers worldwide at my side. I consider the baking community I have on here to win out any textbook I’ve encountered.”

For more great bakers on Instagram, check out @uneclef, @tartinebaker, @chickenbridgebakery and @jarkkolaine.


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The Making Of: British Garments with @sehkelly

To see how clothes go from the factory to the shop window, follow @sehkelly on Instagram.

When it comes to homegrown threads, you can’t get closer to Britain than SEH Kelly's (@sehkelly) hand-woven clothes.

Based in their East London workshop, designers Paul Vincent and Sara Kelly started the menswear company in 2009. They source cloth and makers from 15-20 British locations—from a Mohair mill in West Yorkshire to a one-man mill in North London and a family-son tweed mill in Country Donegal, Ireland.

"What is most important to us is transparency," says cofounder Paul. "The places we visit—be they fabric mills, brass foundries, glove-makers or garment factories—are often so interesting, and the work they do so wonderful that it seems a waste not to show it to the world. We hope, in some small way, to inspire an interest in the making process, not necessarily craft or handmade work, but the simple nuts and bolts of industry around the British Isles doing its very excellent thing."


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Upcycling Old Clothing with @ProjectRepatUSA

Learn more and be inspired by other peoples’ upcycled items by following Project Repat on Instagram: @ProjectRepatUSA.

What do you do with all of those old t-shirts that have sentimental value but that you haven’t worn in years? Continue to horde them in your closet or bite the bullet and toss them out? Project Repat (@ProjectRepatUSA) seeks to solve this dilemma by “upcycling” your old, no-longer-worn tees into other usable items like blankets and tote bags.

"We want to make it easy for people to preserve the memories they have with their t-shirts," says Nathan Rothstein, one of Repat’s founders. "People use Instagram to capture and preserve their memories, and we are in the memory preservation business as well."

Project Repat shares their story on Instagram, posting photos of finished items and giving their followers a look into the Massachusetts facilities that cut and sew the old t-shirts into their new forms.

"We use Instagram to share the finished product with our customers, but also bring them inside our production process. An integral part of our business is to be transparent with how we operate, and Instagram gives our customers an inside look into who makes their products."