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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


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The Making Of: Bookbinding with @pegandawl

For more from Margaux’s life and works, follow @pegandawl on Instagram.

For Philadelphia artisan Margaux Kent (@pegandawl), her love of bookbinding—and of Instagram—has its roots in journaling. Having made books since she was a child (“The first book that I made was called Circis Acters for Mommy. I must have been 6.”), she took up the craft in earnest after taking it upon herself to repair a beautiful book that had fallen apart.

Once preferring to build large-scale books, she turned to her signature miniature style as a matter of efficiency. “I use only antique and vintage leather to cover my books, so naturally, I had lots of gorgeous scrap,” Margaux explains. “I made a few miniatures to draw attention to my other journals one year at Renegade Craft Fair and they ended up selling first. I got into minis from there.”

Together with her husband, Walter, and a team of a few others, Margaux crafts for Peg and Awl, a small business creating products out of “treasures found and recovered from misfortune and neglect.” Her books and other handiworks—photographs, jewelry, writings and more—populate her Instagram account, which she sees as a new extension of her past journaling habits.

"When I used to write all of the time, I would write to my imaginary children and grandchildren of the future. I always had to have a someone out there who was reading," she says. "Instagram has become the voice that once belonged to the pages in my book. ‘Fill me! Identify something worth identifying!’"


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In the Ceramics Studio with @shopmazama

The Making Of… To see more photos and videos from the Mazama studio, follow @shopmazama on Instagram.

"We take a design and production approach that blends both the technical and the organic," declares Mazama (@shopmazama), a collective of six craftspeople in Portland, Oregon, that produces a variety of ceramics by hand and shares the process on Instagram. “We take our inspiration from those studios and the people whose love of their craft was what fueled their commitment to creating.”

"We all have a creative background, ranging from industrial design to fashion and interior design," says Casey Keasler, one of the studio’s artists. "We were all on Instagram with personal accounts, so it only seemed natural to have a Mazama account."

Instagram gives Mazama a way to share everyday scenes from around the studio, and photos and videos of the creation process cultivate a deeper appreciation for their craft. Casey explains, “It’s been a wonderful tool to share our ceramics and the process with a wider community.”


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The Making Of: @alliedmaker’s Handcrafted Lighting

To see more photos and videos showing how Allied Maker designs and builds handcrafted lighting, follow @alliedmaker on Instagram.

While attending art school, the founder of lighting design firm Allied Maker (@alliedmaker), Ryden Rizzo, quickly realized that spending hours in front of the computer was not for him. “I always worked a lot of freelance jobs doing web design, photography and video,” says Ryden. However, he found it frustrating working for clients that didn’t share his minimal design sense. “School became a way to experiment with new mediums.”

Ryden became fascinated with the intersection of design and music. He taught himself basic woodworking from watching videos on YouTube. “I then knew I wanted a more traditional education, so I found a small school in Vermont where I was taught how to build my own classical guitar. We spent a month in near isolation crafting our guitars from scratch using traditional hand tools under the guidance of our master craftsman.

"When I returned home," says Ryden, "I instantly cleaned out my garage and set up a basic woodworking studio."

A year later, Allied Maker has grown into a three-person team making beautiful handcrafted lighting from Ryden’s garage and sharing the process on Instagram.

"I joined Instagram because I needed a way to document the work I was doing," Ryden says. "I was instantly captivated and inspired by the work of other people—Instagram has given me the ability to receive instant feedback from a community who shares my passion for design and craftsmanship."

Ryden values the feedback he receives from others, but also uses Instagram to better understand his own artistic process. “From inspiration to finished product, sharing and documenting my design practice has made me more observant of my own artistic flow.”


the making of, user feature, New England Outerwear,

Bringing @newenglandouterwear’s Shoemaking to Life with Instagram Video

The Making Of… To see more photos and videos from New England Outerwear’s workshop, follow @newenglandouterwear on Instagram. Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

"We started @newenglandouterwear when the brand was just an idea in our heads,” says Dan Heselton, who co-founded New England Outerwear Co. in 2012. “We didn’t know if this thing would work, or if people even cared, but we wanted to record the process of us learning the craft of shoe making, the people we were forming relationships with and who were teaching us this art and the progression and growth of not just the product itself, but the brand and us as people.”

Today, New England Outerwear employs a team or craftspeople assembling shoes and boots from a small workshop in Maine. Through photos and videos shared to Instagram, the company’s followers get an intimate glimpse at the people and machinery behind their products. “A main goal of ours is to convey our process,” says Dan, “and the fact that our shoes are handcrafted in our own factory using timeless methods.”

The addition of video on Instagram, in particular, has given life to the time-tested fabrication process. Says Dan, “It’s perfect, especially for a company like ours. I can’t think of a better way to portray the craftsmanship and skill that goes into a handmade product with tradesmen or women using processes that have been around for over a hundred years.”

Aside from building a sustainable business, Dan has another hope: “Maybe we will inspire someone watching to want to learn and take up the trade themselves.”


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The Making Of: Baking Artisanal, Organic Bread with @bakerhands

To learn more about Tara and her baking techniques, follow @bakerhands.

Tara Jensen’s (@bakerhands) love of artisanal baking took root in the pine forests of Maine where she grew up. “My childhood is marked by memories of snow banks, piles of leaves and painting with my mother at the table once the dinner dishes were cleared,” she says. “Spending my life in beautiful but remote environments impressed upon me the importance of self-sufficiency and traditional crafts.”

Tara started baking while studying at the College of the Atlantic. After graduation, she spent the next years of her life traveling the coasts and learning the trade from bakers dedicated to the artisanal and organic food movements. “I would make bread all day and paint all night. Now that I run my own micro-bakery, Smoke Signals, bread has become my primary mode of self-expression.”

When a friend introduced Tara to Instagram, she immediately saw it as a place to share and connect with a global baking community. “I’ve always enjoyed visual documentation and storytelling. Instagram encompassed both of these interests in an easy-to-use format with instant connection to others,” she says. “I may spend 12 hours at the bakery without seeing a single soul or saying a word. Instagram has been my teacher and social connection on these long, solo bakes.” For Tara, the community on Instagram is also a resource for learning more about her craft. “Each picture posted and shared is a gold mine of information. Now, when I’ve run into troubles, I have the wisdom of bakers worldwide at my side. I consider the baking community I have on here to win out any textbook I’ve encountered.”

For more great bakers on Instagram, check out @uneclef, @tartinebaker, @chickenbridgebakery and @jarkkolaine.


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The Making Of: British Garments with @sehkelly

To see how clothes go from the factory to the shop window, follow @sehkelly on Instagram.

When it comes to homegrown threads, you can’t get closer to Britain than SEH Kelly's (@sehkelly) hand-woven clothes.

Based in their East London workshop, designers Paul Vincent and Sara Kelly started the menswear company in 2009. They source cloth and makers from 15-20 British locations—from a Mohair mill in West Yorkshire to a one-man mill in North London and a family-son tweed mill in Country Donegal, Ireland.

"What is most important to us is transparency," says cofounder Paul. "The places we visit—be they fabric mills, brass foundries, glove-makers or garment factories—are often so interesting, and the work they do so wonderful that it seems a waste not to show it to the world. We hope, in some small way, to inspire an interest in the making process, not necessarily craft or handmade work, but the simple nuts and bolts of industry around the British Isles doing its very excellent thing."


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Upcycling Old Clothing with @ProjectRepatUSA

Learn more and be inspired by other peoples’ upcycled items by following Project Repat on Instagram: @ProjectRepatUSA.

What do you do with all of those old t-shirts that have sentimental value but that you haven’t worn in years? Continue to horde them in your closet or bite the bullet and toss them out? Project Repat (@ProjectRepatUSA) seeks to solve this dilemma by “upcycling” your old, no-longer-worn tees into other usable items like blankets and tote bags.

"We want to make it easy for people to preserve the memories they have with their t-shirts," says Nathan Rothstein, one of Repat’s founders. "People use Instagram to capture and preserve their memories, and we are in the memory preservation business as well."

Project Repat shares their story on Instagram, posting photos of finished items and giving their followers a look into the Massachusetts facilities that cut and sew the old t-shirts into their new forms.

"We use Instagram to share the finished product with our customers, but also bring them inside our production process. An integral part of our business is to be transparent with how we operate, and Instagram gives our customers an inside look into who makes their products."


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Inside the Workshop with @CanadianWoodworks

From his workshop in Ontario, Canada, Paul Lemiski—creator of Canadian Woodworks—fashions a wide range of beautiful and curvaceous wooden chairs, stools and tables.

The attention Paul pays to each creation shines through in the finished product, but that doesn’t stop him from taking time to share his process on Instagram at @CanadianWoodworks.

Through his photos and videos, Paul’s Instagram followers get a close look at every stage of the fabrication process. “I not only enjoy fine woodworking, I like taking a good photo and sharing what I’ve learned. It’s a combination of wanting a great photo that also shows some technical woodworking technique.”

With the introduction of video on Instagram, Paul’s been able to share even more: “I’ve found I use the video feature about as much as the picture mode. With it, I’m able to show different angles and get across more information.”

Get a peek in the studio by following Canadian Woodworks on Instagram: @CanadianWoodworks.


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An Inside Look at Building Bicycles

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

The Instagram community is rich with artists and craftspeople documenting their trades. By sharing everything from restoring furniture to building guitars to printing stationary, these Instagrammers leave their followers with a better understanding and deeper appreciation for their craft.

Cycling enthusiasts are a particularly lucky group, as many bicycle builders from across the United States and around the world have taken to Instagram to show off their fabrication skills.

Interested in learning more about how bikes are built? Check out these Instagram accounts:

  • StanRidge Cycles, frame and cycle builder in Columbus, Ohio — @stanridgecycles
  • Stinner Frameworks, bicycle builder from Santa Barbara, California — @stinnerframeworks
  • Majaco Bikes, frame builder from Austin, Texas — @majacobikes
  • Horse Cycles, bicycle builder from Brooklyn, New York — @horsecycles
  • Geekhouse Bikes, mountain bike fabricators in Boston, Massachusetts — @geekhousebikes
  • Bishop Bikes, frame builder in Baltimore, Maryland — @bishopbikes
  • The Bicycle Academy, a master class on bicycle frame-building in Bristol, UK — @thebicycleacademy


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Making Of: Durable, Handmade Notebooks

Marilyn Glinka is the one-woman show behind notebook company Emgie Libris (@emgielibris). From her small studio in Philadelphia, Marilyn makes every single Emgie Libris notebook by hand, binding each one in unused denim or canvas. Through Instagram, Marilyn invites us into her studio for an inside look into her process.

"Generally speaking, I usually share completed book orders and the location they are heading to," Marilyn says. "I like to give a shout out to the awesome shop owners that I work with."

In addition to giving customers a peek inside her workshop, Instagram has also allowed Marilyn to form relationships with likeminded craftspeople. “I’ve been connected to several talented artists and designers all over the world because of Instagram,” she says.

Take a peek inside Marilyn’s studio by following @emgielibris and order a handmade notebook on her website,