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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


the making of, User Feature,

Making Leashes for Rescues with @foundmyanimal

Inspired by a fisherman in her family, Bethany Obrecht, along with co-founder Anna Conway, started making rope leashes for their rescue dogs in 2006. “So many people stopped us in the street to admire our unique nautical leads that we decided to share them with others,” Bethany says. With that spark of inspiration to fuel them, their company, Found My Animal (@foundmyanimal), was born.

Bethany and Anna now spend their days in their New York headquarters making rope leashes and collars that promote animal welfare. They aim to spark discussion about animal adoption with their distinctive leashes— they even make a “rescue leash” in bright orange, the color of animal protection awareness. Through Instagram, they highlight the process of making their leashes, give folks a sneak peek at new styles on the horizon and feature the stories of the many happy rescue dogs who sport their goods. “A funny or cute picture of an animal can make your day, and sometimes all it takes is a picture of an animal in need to generate the energy and enthusiasm for change,” Bethany says.

For more photos of @foundmyanimal’s leashes and collars and stories from the rescue dogs who wear them, follow @foundmyanimal.


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Making Ice Cream from Scratch with @OddFellowsNYC

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

OddFellows Ice Cream Co. (@oddfellowsnyc) makes small-batch ice cream from scratch in Brooklyn, New York. Before the shop itself opened a couple months ago, the folks at OddFellows were sharing photos on Instagram to entice New Yorkers eager to beat the summer heat. Now that they’ve opened their doors, OddFellows uses their Instagram account to let customers know what flavors they’re serving and where you can find their ice cream carts each day. They also give you a sneak peek into their kitchen, sharing their process of mixing up delicious batches of ice cream in offbeat flavors like root beer remix, burnt marshmallow and buttermilk honey blueberry.

If you’re looking for a way to beat the summer heat, follow along at @oddfellowsnyc.


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The Making Of: @PhloemStudio’s Hand-Built Furniture

Phloem Studio (@phloemstudio)—named after the vascular structure of plants—is the Portland, Oregon-based creation of furniture designer and craftsman Benjamin Klebba.

From its North Portland workshop, Phloem produces beautiful, hand-crafted furniture and documents the process through Instagram. Says Ben, “I post pictures of designs coming together, furniture parts in process, the finished pieces, as well as things that catch my eye in everyday life.” Instagram is also a source of daily inspiration. “I’ve found many creative types out there who I admire,” Ben says.

To add a regular dose of furniture envy to your feed, follow @phloemstudio on Instagram.


the making of, strght, User Feature,

The Making Of: @strght Skateboards

For more photos from Strght Skateboards, be sure to follow @strght and check out their Photos of You section on your mobile device.

Gabe Willis is a surfer—or at least he was until he moved from sunny San Diego to landlocked Oklahoma for college. Facing a sudden lack of waves, Gabe bought a skateboard and took to the streets, only to be left with a broken board after a few weeks. Rather than dip into his student budget for a new one, Gabe decided to try his hand at making one himself. Drawing inspiration from old-fashioned wooden boards and his family’s engraving company, he set to work and documented his process on Instagram as he went.

As people saw the unique board he was creating, they wanted to figure out how to get one as well. Supported by the interest on Instagram, Gabe created the @strght account and began filling orders directly through Instagram. Now, seven months later, Strght has expanded to four full-time employees and has begun to sell in stores and through web retailers.

With the addition of Photos of You, Strght put out a call to action asking their followers to add the @strght Instagram account to their photos of the boards. As a result, they and their followers are now able to see photos from happy customers across Instagram brought into one neat place.



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The Making Of: @arielealasko’s Repurposed Wood Furniture

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

In the heart of Brooklyn, Ariele Alasko (@arielealasko) builds custom furniture out of repurposed materials and shares the process on Instagram. Originally from Monterey, California, Ariele moved to New York City to study sculpture and was soon drawn to woodworking. “I have always had a propensity for making sculptures that fit into houses…It felt great to start making things that people needed, wanted, and could use in their daily lives.”

Sharing photos of her woodwork on Instagram and documenting her processes on her blog allows Ariele to quickly share her work with audiences far from her studio in Brooklyn. “I love being able to share my building process in a quick moment without having to really stop what I’m doing,” she says. “Instagram has been a great way to feel connected to the outside world while I’m holed up in my shop, and it gives me a reason to document and share things that I may not have otherwise.”

Want to see more? Be sure to follow Ariele on Instagram: @arielealasko


the making of, sidecar doughnuts,

In the Kitchen with @SidecarDoughnuts

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

Who says it takes a brick-and-mortar store to get your treats into the hands of a hungry public?

Through their Instagram account, @SidecarDoughnuts, a yet-to-be-opened doughnut shop in Costa Mesa, California, has been keeping their fans up to date on the progress of their new store, sharing the location of their Sidecar doughnut-selling truck, and snapping candid photos of what’s happening in the kitchen.

If your Instagram feed could use a little sweetening, follow along at


User Feature, the making of,

The Making Of: @DannyHess Surfboards

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

At the very west end of San Francisco, where the city meets the Pacific Ocean, Danny Hess (@dannyhess) makes custom surfboards, skateboards, and handplanes. Like the ancient Polynesians who invented surfing, Danny’s boards are made out of wood, which is uncommon for surfboards made today.

"Salvaged and responsibly harvested wood is by far the best material for engineering a light, responsive, and durable board," Danny says. "I build these to last. My goal has always been to build a beautiful, functional board that you never have to replace."

You can get a peek at the process of hand-shaping a wooden surfboard on Danny’s Instagram account, @dannyhess, and be sure to check out more of Danny’s work on his website:


the making of, masterson's, selvedge denim,

The Making Of: @Mastersons Selvedge Denim Shirts

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

Michael Masterson, who has spent the past 3 years making clothes by hand, is embarking on his latest venture—Masterson’s, a limited-run batch of US and Japanese selvedge denim and chambray shirts—and bringing his Instagram followers along for the ride at @mastersons.

"I have a collection of over 25 machines, most more than 50 to 70 years old. It takes a lot of finesse and dexterity to keep the machine and stitch working properly," he says. "Instagram is a quick and easy way to share the production process with people during a busy day. And I think it also helps give people an idea of the time that goes in to producing these shirts."

To get a peek at the process, visit @mastersons. Because of Masterson’s limited production capacity, they will only be available through Trove General Store.


the making of, user feature, carbonetti guitars,

The Making Of: @CarbonettiGuitars

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

When Jimmy ‘Cobra’ Carbonetti is not touring with his renowned rockband Caveman, he is usually in his East Village, New York workshop, crafting beautiful custom-made guitars, and sharing the process through Instagram at @carbonettiguitars.

"I cut all of my own wood and wind all of my own pick ups… also spray all my own lacquer paint," says Jimmy. "Instagram has been an amazing platform to show my work."

Follow along at @carbonettiguitars as Carbonetti sketches, cuts, chisels and sands his one-of-a-kind instruments out of raw materials.


the making of, user feature, art, kelsey brookes, In the Artist's Studio,

The Making Of: @KelseyBrookes’s Psychedelic Paintings

The Making Of… Know any other Instagrammers doing something unique with their hands? Send us a note through Tumblr.

San Diego, California-based artist Kelsey Brookes—@KelseyBrookes on Instagram—brings his followers into the studio as he creates painstakingly detailed paintings.

Perhaps the only thing more captivating than Brookes’ psychedelic artistic creations is the path that led him to art in the first place. After graduating college with a degree in Biology and researching West Nile Virus on a grant from the US Centers for Disease Control, Brookes left for Australia, where he lived out of a van, surfed, and took up drawing.

Since then, he’s created album art for the Red Hot Chili Peppers, and shown his work throughout the US, and internationally in Switzerland, the UK and Australia.

See more at, and at his Instagram profile on the web.