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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


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Giving Thanks as Holidays Collide

Thursday marked a once-in-a-lifetime holiday as Thanksgiving and the first full day of Hanukkah shared the same calendar date for the first time since 1888, a confluence that won’t occur again for tens of thousands of years.

Images of turkeys and latkes—and even an occasional “menurky"—from around the world flooded our Instagram feeds as friends and families gathered to celebrate and share these special holiday events.

We saw record usage as Instagrammers shared a heaping helping of holiday cheer. Your Thanksgiving and Hanukkah-related photos and videos helped make yesterday our busiest day on Instagram so far.

We continue to be inspired by our community and are truly humbled that so many of you choose to capture and share your holiday moments on Instagram. So from the Instagram team to you, we say “thank you.” We hope you enjoy a safe and happy holiday season.


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Experience Macy’s Thanksgiving Day Parade on Instagram

To see more photos and videos from the Macy’s Thanksgiving Day Parade, follow @macys, visit the location pages for Columbus Circle, Times Square and Herald Square and browse the #MacysParade hashtag.

During Thanksgiving, people across the United States get together with family and loved ones to reflect on the past year and give thanks for the bonds they share. For those in New York City—and the millions who tune into the live broadcast—Thanksgiving also means joining hundreds of thousands of other New Yorkers to witness the Macy’s Thanksgiving Day Parade.

Today’s procession, which marks the 87th Macy’s parade, kicks off from 77th Street and Central Park West at 9am ET and makes its way south to Herald Square on 34th Street. The annual celebration is known the world over for its giant—and photogenic—balloon floats, many of which top three stories in height.

Thanksgiving Day on Instagram

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Yesterday, photos of turkeys and pies took over Instagram as people celebrated Thanksgiving Day with friends and family. We saw record usage as Instagrammers shared photos of their loved ones and holiday celebrations.

Over 10 million photos that mentioned Thanksgiving-themed words in their captions were shared yesterday. For several hours throughout the day, more than 200 photos about Thanksgiving were posted every second. Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far.

We’re thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we’re excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season.


Macy's Thanksgiving Day Parade, New York City, thanksgiving,

Macy’s Thanksgiving Day Parade in New York City

To see more photos from the Macy’s Thanksgiving Day Parade, browse the location pages for Columbus Circle, Times Square, Herald Square, and the Macy’s Parade Balloon Inflation area.

The 86th Macy’s Thanksgiving Day Parade kicked off at 9:00AM EST this morning in Manhattan. Elaborate balloons, floats, falloons (float-based balloons) and balloonicles (self-powered balloon vehicles) snaked their way from 77th Street and Central Park West down 6th Avenue to Herald Square.

U.S. chain store Macy’s started the tradition in 1924. At the time, many of the department store’s employees were first-generation immigrants who were proud of their new American heritage and wanted to celebrate Thanksgiving with a festival similar to ones their parents had loved in Europe. At the end of that first parade, as has been the case with every parade since, Santa Claus arrives in Herald Square to ring in Christmas and the holiday season.