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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


current events, super bowl,

Sharing the Super Bowl on Instagram

Today, San Francisco 49ers (@49ers) and Baltimore Ravens (@ravens) fans alike took to Instagram to share their Super Bowl experiences. Over three million photos that mentioned Super Bowl-themed words in their captions were shared today; and at peak, more than 450 photos about the game were posted every second. During the halftime show, over 200 photos per second were posted about Beyoncé (@baddiebey) alone.

We were excited to see people using Instagram to connect with fans during the game. CBS (@CBSSports) highlighted Instagram photos in the pre-game show, and Oreo’s (@oreo) Super Bowl commercial encouraged their fans to participate in an Instagram campaign!

From players’ photos on the field at the Superdome to fans watching at home, we were thrilled to see how people used Instagram this year for inside access to one of the biggest events in sports and as a way to share their own experiences with friends and NFL fans around the world.


super bowl, current events,

Super Bowl XLVII on Instagram

Watching from home? Share photos from your Super Bowl party with #superbowl, #CBSsuperbowl, as well as your best #Kaepernicking shots!

Want to go behind the scenes of today’s Super Bowl XLVII in New Orleans? The game starts at 6:30 PM ET (3:30 PM PT), but activities are already underway. For live photos from the sidelines, be sure to check out the NFL (@nfl), the San Francisco 49ers (@49ers) and the Baltimore Ravens (@ravens); get a backstage pass to the halftime show through Beyonce’s (@baddiebey) photos; and for an athlete’s perspective, follow NFL players Colin Kaepernick (@kaepernick7), Torrey Smith (@torreysmithwr), Vernon Davis (@vernondavis85), and Brendon Ayanbadejo (@brendon310). You can also browse photos taken at the Mercedes-Benz Superdome by visiting this location page.