Inside São Paulo Fashion Week with @felipeveloso

For more photos and videos from São Paulo Fashion Week as it unfolds, browse the #spfw hashtag and follow @felipeveloso on Instagram.

“A painter’s work might spark an idea for a skirt, or food could make me think of a dress,” says fashion stylist Felipe Veloso (@felipeveloso), who finds creative inspiration everywhere—especially outside the fashion realm.

Felipe, who has been working in the fashion world for over 13 years, transitions between the spaces of fashion, music and art, dressing everyone from singer Caetano Veloso (@caetanoveloso) to actress Regina Case (@reginacase). “Ideas are plural, and fashion no longer comes from one group of influencers. Fashion is everywhere. It’s no longer about top-down communication. But rather it comes at you from all sides.”

During São Paulo Fashion Week, Felipe is looking forward to seeing what Alexandre Herchcovitch (@alexandreherchcovitch) has created. “Alexandre always surprises me!” he says.

For first-timers attending São Paulo fashion week this year, Felipe only has one piece of advice: “I am against fashion with rules. You should find what speaks to you.”