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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


sochi2014, olympics, current events,

Looking Back at the Winter Olympics on Instagram

To view more photos and videos from the Sochi 2014 Closing Ceremony explore the Fisht Olympic Stadium location page and browse the #ClosingCeremony hashtag on Instagram.

On Sunday, the 2014 Winter Olympics officially came to a close. Over the past two weeks athletes from 88 different countries competed in Sochi, Russia, before thousands of fans. Spectators and athletes alike captured some of Sochi 2014’s finest moments, from The Opening Ceremony to life in the Olympic village and from the events themselves to, finally, the Closing Ceremony. The Closing Ceremony celebrated Russia’s rich artistic heritage, with references to Kandinsky and Chagall, music by Rachmaninoff, Rubinstein, and Vladimir Horowitz, as well as Ballet from the Bolshoi. As the games came to an end, Sochi officially passed the torch to South Korea for 2018.


sochi2014, sochi, sochi olympics, winter olympics, current events, Location Feature,

Sochi: Building a City for the Olympics

To view more photos and videos from Sochi, browse the #Sochi2014 hashtag, explore the Сочи / Sochi, Sochi, Морской Порт / Sochi seaport, Олимпийский парк / Sochi Olympic Park and Горнолыжный Центр - Роза Хутор | Rosa Khutor - Alpine Center location pages on Instagram

"Two years ago, I came here and I remember these small, old two-story houses and this tiny airport," recalls Russian Instagrammer Julia Mikhaleva (@myatna). “As I was flying into Sochi for the Winter Olympics, I looked out of the window and all I could see were lights upon lights coming from this big city.”

Julia is one of many Russians who have been amazed (“and pleasantly surprised,” she adds) by the rapid transformation of Sochi to prepare the city for the 2014 Winter Olympics.

Sitting on Russia’s southernmost coast looking out onto the Black Sea, the resort town was a popular holiday destination for its warmer climate and proximity to alpine ski slopes. A train line now connects brand new venues at the “coastal cluster” and “mountain cluster” for the 2014 Olympic events.

The successful bid to host the Winter Olympics in Sochi also led to the construction of new buildings, a new road infrastructure, an expanded airport and hotels. Sochi’s metamorphosis is also expected to turn the city into a popular ski resort for locals and tourists after the Games.


sochi2014, olympics, current events,

The Winter Olympics Opening Ceremony on Instagram

To view more photos and videos from the Sochi Winter Olympics opening ceremony, explore the Олимпийский Стадион «Фишт» / Fisht Olympic Stadium location page, browse the #Sochi2014 hashtag and follow @olympics on Instagram.

The Opening Ceremony of the Sochi 2014 Winter Olympics (@olympics) took place on Friday to officially open the Games in Russia.

The ceremony presented a history of Russia seen through the eyes of a young girl named Lubov, or ‘Love,’ opening with a journey through the unique Russian alphabet Azbuka.

To get a first-hand look at the atmosphere at the Opening Ceremony, follow these Russian Instagrammers who were in attendance and shared their experience on Instagram:


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Sochi 2014: Who to Follow on Instagram

For more photos and videos from the 2014 Winter Olympics, explore the Олимпийский Стадион «Фишт» / Fisht Olympic Stadium (Opening and Closing Ceremonies), Ледовая Арена Шайба / Arena Shayba, Ледовый дворец “Большой” / Ice Dome “Bolshoi”, Дворец зимнего спорта «Айсберг» / Iceberg Skating Palace, and Комплекс трамплинов «Русские Горки» / “RusSki Gorki” Jumping Center location pages.

If you can’t make it to the 2014 Winter Olympics (@olympics) this week, don’t worry. Athletes, teams, spectators and the Olympic organization themselves will be sharing photos from the 2014 Sochi Games (@sochi2014) on Instagram.

The Olympic and Paralympic Games will take place from February 7-23 and many of the athletes, coaches, family members and officials are making their way to Sochi now. Be sure to follow these Instagrammers for a behind-the-scenes look at the Winter Olympics:


  • Mikeala Shriffrin, United States alpine ski racer – @mikaelashiffrin
  • Bode Miller, United States alpine ski racer – @millerbode
  • Ted Ligety, United States alpine ski racer – @ted_ligety
  • Patrick Meek, United States speed skater – @patjmeek
  • Sarah Hendrickson, United States women’s ski jumper – @schendrickson
  • Taylor Gold, United States snowboarder – @taylor_gold
  • Richard Shoebridge, Great Britain speed skater – @rshoei
  • Penny Coomes, Great Britain figure skater – @pennycoomes
  • Marusa Ferk, Slovenia women’s alpine skiing – @marusaferk
  • Callum Watson, Australia men’s skier – @callumwxc
  • Tarjei Boe, Norway biathlete – @tarjei_boe
  • Spencer O’Brien, Canada snowboarder – @spencerobrien
  • Elena Radionova, Russia figure skater – @lenok_radionova
  • Sofya Prosvirnova, Russia short track – @sofya_p



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#WhoIFollow: Along for the Ride at the Winter Olympics with @torahbright

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Torah (@torahbright) and her favorite fellow Olympians on Instagram, follow US alpine ski racer Julia Mancuso (@juliamancuso), US snowboarder Danny Davis (@travelindan), Canada snowboarder Mark McMorris (@markmcmorris) and US alpine ski racer Steven Nyman (@believeinsteven).

Next week, the world’s best winter athletes will descend upon Sochi (@sochi2014) in southwestern Russia for the Winter Olympic Games (@olympics). Australian snowboarder Torah Bright (@torahbright), the defending gold medalist in the women’s halfpipe, is returning for her third Winter Olympics and plans to share her experience at the games on Instagram. “Snowboarding has given me a life I never could have dreamed of. I love snowboarding. My motivation to bring people along for the ride in Sochi is to share our sport’s rather unique culture,” she explains.

Torah also hopes to share moments beyond what you might see televised. “Some parts of competing at the Olympics are glamorous and some are not. I hope to share and paint a realistic picture of an athlete’s experience at the games.” In particular, Torah’s looking forward to meeting and spending time with other Olympians. “For a lot of the winter sports, the Olympics is the only time that all of our paths cross. The food hall in the athlete village is the best place for meeting people. I personally can’t wait to meet some ski jumpers—those guys literally fly!”