Behind the Scenes and Back to the Source with @3sixteen’s Selvedge Denim
For more photos and videos of what goes into 3sixteen’s clothing and accessories, follow @3sixteen on Instagram.
"There’s a great sense of community on Instagram," says 3sixteen (@3sixteen) co-founder Andrew Chen, who quit his IT consulting job seven years ago to make selvedge denim jeans full-time. Today, 3sixteen's small team designs and manufactures jeans, shirts, hats and other accessories from their shop in New York City.
"Instagram gives us an opportunity to have direct, real-time interaction with people about what we’re working on at any given moment," explains Andrew. "We’re able to interact with people not only about our products, but also other personal passions that closely parallel what we do, like coffee, architecture and travel."
Andrew recently visited the Japanese facility that manufactures 3sixteen’s denim and shared moments from the trip through Instagram. “What’s fun about Instagram is that updates can be as simple as a beautiful pair of worn-in jean that a customer has sent back for repairs or as complex as the step-by-step process of how our denim is woven at our mill in Okayama.”