Get the free app for iOS, Android, or Windows Phone

Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


weekend hashtag project, WHPthemakingof, hyperlapse, pottery, crafts, makers, video on instagram, Instagram, Photography,

Weekend Hashtag Project: #WHPthemakingof

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

The goal this weekend is to roll up your sleeves and capture videos of making things by hand. Some tips to get you started:

  • Use this project as a moment to dust off your skills or try something new. Whether it’s blacksmithing, origami, pottery or cooking, don’t be afraid to be creative, get your hands dirty and—most importantly—have fun!
  • Don’t have a particular craft of your own? Seek out local crafters, bakers, artists and makers. Ask if you can learn about their work and share their craft through your videos.
  • For showing process, think about how to pace your video. In addition to normal speed, you can use slow motion to draw out a single detailed moment or time lapse to fit an entire project into 15 seconds.

PROJECT RULES: Please only add the #WHPthemakingof hashtag to videos taken over this weekend and only submit your own videos to the project. Any tagged video taken over the weekend is eligible to be featured Monday morning.


User Feature, pottery,

@billylloydesign: A Potter’s Point of View

"Pottery is not just a product on a shop shelf or a gallery plinth; it is a form of craft," says Billy Lloyd (@billylloydesign), a potter based in south London who shares the art of his trade on Instagram.

"There is a very human element to making pottery—a relationship carefully nurtured over time and through direct engagement with clay. Instagram provides me with an opportunity to demonstrate the different processes, tools and materials involved in crafting a utilitarian object."

Billy traditionally trained as a “thrower,” a craftsman who shapes clay on a potter’s wheel before it goes into a kiln to harden. He works from his studio at Cockpit Arts Deptford, London, but also designs products which are made in Stoke-on-Trent, a site of large-scale pottery manufacturing. (See his “Billy” range for @TheNewCraftsmen.)

Billy uses Instagram to highlight all aspects of his practice: “A quick sketch, a thrown pot on my wheel, a trip to a factory in Stoke or a visit to a client are inevitably full of photogenic moments that illustrate life as a potter,” he says.

He aims to highlight the effort behind the ceramics we habitually encounter in day to day life: “Everyone has a favorite mug right? I certainly do. In fact, for me, choosing which mug to use is much like choosing which pair of shoes to wear or jumper to put on. Different moods encourage different combinations.”

For more photos and videos behind the scenes of ceramics on Instagram, follow @billylloydesign on Instagram, as well as these great Instagrammers:

  • Ragnhild Marstad, Scandinavian potter and thrower - @ragnhildmm
  • Studio KotoKoto, handmade objects from Japan and the United States – @studiokotokoto
  • Kuntaro Abe, Japanese ceramic designer – @kuntaroabe
  • Tánata, ceramics business based in Madrid, Spain – @hello_tanata