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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


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Behind the Scenes at Paris Fashion Week Spring/Summer 2015

For more behind-the-scenes photos and videos from Paris Fashion Week, browse the #pfw hashtag and follow @alexandrautzmann and @kevintachman on Instagram.

Backstage at Paris Fashion Week, you’ll find some of the best models, makeup artists, hair stylists and designers in the world. “If you don’t capture something beautiful, you’re doing something wrong,” says Kevin Tachman (@kevintachman), a veteran of shooting behind the scenes at shows. “The challenge is to quickly find the essential elements to capture at each show, keep your images fresh and remember not to take things too seriously.”

For Alexandra Utzmann (@alexandrautzmann), who was shooting backstage at the spring/summer 2015 collections for CR Fashion Book (@crfashionbook), the experience of photographing the work that goes on behind the runway is always a surprise. “You don’t know which kind of light is going to be back there, what the fashion and the casting are like, if you’re going to be stuck in a space for photographers or if you will be able to walk around,” she says. “Backstage can be kind of a fight—super crowded, very short time, very low light and a lot of photographers—but it’s also that energy that is interesting.”


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Behind the Scenes at Autumn Couture Week in Paris

To see more behind-the-scenes moments from Paris Couture Week, follow @neriad and @parisinfourmonths on Instagram and explore the #pfw hashtag.

Instagrammer Adrien Brunel (@neriad) describes his Paris street photography as a process of getting lost in a daydream and letting moments find him. On Wednesday, when he was invited to the Maison Martin Margiela (@maisonmargiela) autumn couture show in Paris, it was like capturing someone else’s daydream. “It’s marrying two universes,” he says, “connecting the mood of my pictures with inspiration from a designer.”

Fashion houses show couture collections twice a year, typically including intricate, extravagant clothes that are made by hand. The shows are staged with a sense of theater and great attention to detail.

Instagrammer Carin Olsson (@parisinfourmonths), who attended the shows of Christian Dior (@dior) and Jean Paul Gaultier (@jpgaultierofficial) also described them as a departure from reality. “Stepping into the Dior show was like stepping into a different world, she says. “Haute couture is an almost unattainable fantasy. I have to pinch myself because it’s so unreal.”


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Paris Fashion Week on Instagram

For more photos and videos from the runways of Paris Fashion Week, browse the #pfw hashtag.

Fashion Week has steadily been making its way across the world in the past months, and today designers, models and press alike have descended upon Paris, France, for eight days of runway shows and industry events. Established and new designers alike will host premieres of their Spring/Summer collections for 2014 with the final days culminating in shows by top designers such as Louis Vuitton (@louisvuitton), Miu Miu (@miumiu) and Marc Jacobs (@marcjacobsintl). Tune in to the #pfw hashtag throughout the week to watch Paris Fashion Week unfold live.