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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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The Week on Instagram | 148

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Behind the Scenes at New York Fashion Week

To see more behind-the-scenes moments from New York Fashion Week, follow @landonnordeman and explore the #nyfw hashtag.

At New York Fashion Week (#nyfw), photo editors turned to Instagrammers to interpret the collections in unexpected ways. Vanity Fair (@vanityfair) featured haunting photos by Richie Talboy (@okrichie) and Lucas Lefler (@lucas_lefler) of empty runway sets just before the shows started. W Magazine (@wmag) asked Olivia Locher (@olivialocher) to capture the beauty transformations models make backstage. And New York Magazine’s The Cut (@thecut) sent Landon Nordeman (@landonnordeman) to shows to shoot bold photos reminiscent of Martin Parr or Guy Bourdin. “I’m motivated by the non-moments, colors, gestures and juxtapositions that pulse inside the high-paced chaos of the catwalks and all that surrounds them,” Landon says. “The only hard part, really, is keeping up.”

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Who I Follow: NY Fashion Week with @evachen212

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from New York Fashion Week as it unfolds, follow Lucky Magazine editor-in-chief @evachen212, model @soojmooj, stylist @carlynecerfdedudzeele, designer @prabalgurung and hairstylist @sammcknight1.

Thursday marks the official start of New York Fashion Week. As models sporting the newest styles for fall and winter 2014 begin to make their way down the catwalks, we caught up with Lucky Magazine (@luckymagazine) editor-in-chief Eva Chen (@evachen212). Eva keeps in close touch with her community on Instagram: “I love it when I can engage in a back-and-forth Instagram comment Q&A about the best SPF or my favorite designers of the season,” she says. “That, to me, is the new standard of fashion.”

Eva shared the people she’s most excited to follow this Fashion Week. For a look at the week through Eva’s recommendations, check out these accounts:

The Model – Soo Joo Park (@soojmooj)
“Besides having the most wickedly cool platinum blonde hair, Soo Joo has a great eye for everything—from food to fashion. She’s an ultra-chic downtown girl, yet down to earth (and funny!) as well.”

The Stylist – Carlyne Cerf de Dudzeele (@carlynecerfdedudzeele)
“Lucky’s Fashion Editor at Large, this legendary stylist tends to WRITE IN ALL CAPS and punctuate her captions with Française. She gives a peek into her enviable closet (oh hi, 10,239,298 Chanel bags) and enviable lifestyle (hanging with Miley, for instance).”

The Designer – Prabal Gurung (@prabalgurung)
“High fashion meets humble—Prabal is one of the genuinely coolest guys I know, and I love that he’s interactive with his followers. He posts photos of everything from backstage exclusives and red carpet dresses to trips to his native Nepal.”

The Hairstylist– Sam McKnight (@sammcknight1)
“Ridiculously talented but with a cheeky sense of humor, Sam gives his followers a look at the backstage workings at Chanel couture… as well as his English gardening habits.”

Lucky Magazine and IMG/Mercedes-Benz Fashion Week (@mbfashionweek) are also teaming up for an InstaMeet Thursday morning. Together with Eva and a few of her favorite fashion experts, a group of Instagrammers are exploring the tents backstage and sharing their photos and videos with the #luckyinstameet hashtag.

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New York Fashion Week 2013

For more photos and videos from New York Fashion Week 2013, check out the Mercedes-Benz Fashion Week and Lincoln Center location pages and browse the #NYFW and #MBFW hashtags.

New York Fashion Week is officially under way! Fashion Week began in 1943 as a way to highlight American designers to fashion journalists during WWII when French fashion was inaccessible. Now, New York’s fashion weeks (for spring and fall collections) mark two of the most important events in the fashion world’s calendar. Top designers debut and showcase their collections to more than 100,000 industry leaders including buyers, retailers, celebrities and media.

This year’s show also includes InstaStops from backstage at both the Lincoln Center and MILK Studios runway venues.

To see more content live from the eight days of New York Fashion Week 2013, check out these Instagram accounts:

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New York City Gathers for Fall Fashion Week

To scoop the latest fashions, be sure to browse photos at the Mercedes-Benz New York Fashion Week location page and visit the #NYFW and #MBFW hashtags.

Thursday marked the start of Mercedes-Benz Fashion Week (@mbfashionweek) in New York, where people from all corners of the fashion industry gather to showcase months of sketching, sewing, and planning for their Fall 2013 collections. This year, more than 90 designers are presenting their work.

Even though Fashion Week is currently threatened by an impending blizzard, many are shouting that the show must go on, refusing to let the predicted three feet of snow lead to show cancellations. Although some designers have already been forced to postpone shows due to delivery and flight delays, others are preparing for the weather by adding extra layers to their tents and offering live streams of their shows online.

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Mercedes-Benz Fashion Week Takes Over NYC

New York Fashion Week (@mbfashionweek) is perhaps the fashion industry’s biggest event of the year, and marks the culmination of months of sketching, sewing and organizing. The runway shows and parties kicked off last night and continue through next Thursday, September 13.

To scoop the latest fashions, be sure to browse photos taken at Mercedes Benz New York Fashion Week, tagged #NYFW and #MBFW, or follow these awesome Instagrammers:

Photo Feature Friday: New York Fashion Week 2012

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For the past week New York City was the center of attention in the fashion world while New York Fashion Week was underway. With over 300 designers presenting their fall 2012 collections, there were plenty of behind the scenes and runway photographs shared with Instagram through the tag #nyfw. We were even the lucky recipients of a Fashion 2.0 Award for the “Next Big Thing in Tech”!

Take a look at some of our favorite images from NYFW 2012 below.

Photos by thewallgroup, amtendler, melissachrisp, bfa_nyc, oscarprgirl, omgitsmeg, wsj, harrybeeenyc, bryanteslava, _frommetoyou, eholmeswsj & shamphel.

New York Fashion Week

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Starting today you can get your Fashion Week fix by following these great couture Instagram accounts!

  • Fashion’s Night Out Live: This fantastic use of our API will cover the world’s premiere shopping event, live. You’ll be able to explore images by location as well as see audience images through the #FNO and #FNOlive hashtags. Be sure to tag your images in order to submit to their live feed if you’re attending FNO tonight, and follow them on Instagram at @FNO_Live and @FNOLiveNYC!

  • From Me To You: Jamie Beck; NYC-based photographer, blogger & co-creator of the cinemagraph will be live blogging from New York Fashion Week. She’ll also be using her Instagram account, @frommetoyoujamie, to post images of events, backstage, runway, parties and street style. 

  •  @oscarprgirl: Erika Bearman, Oscar de la Renta’s Director of Communication, posts behind the scenes images ranging from the seating charts for their show to Mr. de la Renta himself adding hand cut touches to a piece, as seen above. Follow her Instagram account for more fantastic fashion photos!

  • The Man Repeller: Popular blogger and taste-maker Leandra Medine will be using Instagram in order to share images of the runways from shows she’ll be attending this week. You can follow her in Instagram at @manrepeller!

You should also check out the following users and hashtags for Fashion Week coverage: #nyfw, @mtvstyle, @grungygentleman, @nanettelepore, @refinery29, @katespadeny, @bergdorfs, @mstetten & @tu_ly.

[Photo featured in the image at the top of this post from the @burberry MW SS 2012 show, as seen on their Instagram.]

What Instagram accounts will you be following closely for New York Fashion Week coverage? Reblog this post and let us know!