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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

Introducing Instagram Web Embeds

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Today, we’re excited to introduce web embedding for Instagram content and bring you an easy way to add Instagram photos and videos to the stories you want to tell.

Now, when you visit an Instagram photo or video page on your desktop web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear.

As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears. Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.

Is your content private? Then nothing has changed. Embed code is only available to those whose photos and videos are public.

For more information about web embedding, check out the Instagram Help Center.

Video

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Introducing Video on Instagram

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can’t wait to see what you’ll create.

Kevin Systrom

Co-founder, Instagram

Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play.


Watch the video of Instagram’s co-founder Kevin Systrom announce Video on Instagram here.

Video

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Introducing Photos of You

Photos are memories of the people, places and moments that mean the most to us. We have always sought to give you simple and expressive ways to bring the stories behind your photos to life. Your captions and hashtags capture the “what?” and your Photo Map answers the “where?” but until today we’ve never quite been able to answer the “who?”.

Today, we’re excited to introduce Photos of You and bring you a new way to share and discover stories on Instagram. When you upload a photo to Instagram, you’re now able to add people as easily as you add hashtags. Only you can add people to your photos, so you have control over the images you share. And it doesn’t stop at people—you can add any account on Instagram, whether it’s your best friend, favorite coffee shop or even that adorable dog you follow.

There will now be a Photos of You section on your profile. When someone adds you to a photo, you’ll receive a notification and the photo will appear in your Photos of You. Want to make sure you like the photo first? No problem: you can easily adjust your settings so nothing appears on your profile until you approve it. Before your Photos of You section is visible to other people, you’ll have until May 16th to play around and get used to the feature. You can find more information about how Photos of You works and how to control your visibility at help.instagram.com.

Instagram for iOS version 3.5 is currently available for download in Apple’s App Store, and Instagram for Android version 3.5 is now available on Google Play.

Photoset

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Instagram Today: 100 Million People

Instagram’s first office had few redeeming qualities—and insulation was not one of them. There were only two of us, so we rented desks in a co-working space on a pier over San Francisco Bay. At night, it was common to find us working in winter jackets huddled over our laptops where the air was so cold we could see our breath. It was October 2010 when we launched Instagram, and San Francisco had dealt us a particularly unforgiving and chilly fall.

One night soon after launch, about a half-mile away, the Giants’ stadium was full of fans cheering on their team in a race for the NLCS against the Philadelphia Phillies. You see, having so little insulation in the office had an unintended consequence of being able to hear the crowd roar every time someone hit a long ball out towards McCovey Cove. Back in the office, we’d lift our heads up from code with every eruption of the fans, wondering who was at bat, what had happened, and whether the ball had made it or not. We never knew, but that wasn’t the point.

While we may only have had a few thousand people around the world using Instagram that night, we had a sense that maybe through Instagram we could tune in to what was happening just a few steps away. With a few quick commands at his terminal, my co-founder Mike’s screen filled with images of the game: the bullpen, dugout, concession stands, cheering fans and a panoramic view from somewhere up high. In a matter of hours, the people in that stadium had recorded moments in time through Instagram and allowed us to tune into an event while we sat a half a mile away, working—winter coats and all.

For the first time, we understood why Instagram was going to be different. We understood the power of images to connect people to what was happening in the world around them. And, although Instagram had a fraction of the user base it does today, that night we saw a preview of what Instagram would enable at a much larger scale down the road.

Now, nearly two and a half years later, over 100 million people use Instagram every month. It’s easy to see this as an accomplishment for a company, but I think the truth is that it’s an accomplishment for our community. Now, more than ever, people are capturing the world in real-time using Instagram—sharing images from the farthest corners of the globe. What we see as a result is a world more connected and understood through photographs.

Of the 100 million people on Instagram, there are stories that awe us: stories like Kathryn Mahoney’s (@nineteenfiftyone). Kathryn is an aid worker for the United Nations in the most remote refugee camp in Southern Sudan. She shares vivid photos of the day-to-day life of the people who live in Yida as well as the struggles and triumphs of the UN’s work there. From thousands of miles away, Kathryn reminds us of the power of images to educate and inspire.

There are love stories that move us, like the story of Cory (@withhearts) and Bethany (@bethanyolson) who began following each other a year and a half ago at the suggestion of a mutual photographer friend. After trading likes on photos, meeting for coffee, and finally joining up for a photowalk, a mutual interest in photography turned into dating. To this day, they still go on photography adventures and explore the world together with Instagram in tow.

And there are inspiring stories of small businesses and artisans. Mission Bicycle (@missionbicycle), a small, independent manufacturer in San Francisco, has amassed nearly 50,000 followers as they share the photos from their daily work of making beautiful bicycles by hand. Similarly, Sightglass Coffee (@sightglass) shares photos from their harvesting grounds in El Salvador and Ethiopia to remind us that even a local business has global connections.

Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.

Kevin Systrom

Co-founder, Instagram

Introducing Your Instagram Feed on the Web

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Today, I’m very excited to announce the launch of a product we’ve been wanting to build for quite some time now. Since our launch in October of 2010, we’ve focused on building a simple app that has inspired creativity while capturing everyday moments through the lens of your mobile phone. In fact, our focus on building out a mobile-only experience is a unique path that we’ve chosen for many reasons, the most important of which is that Instagram, at its core, is about seeing and taking photos on-the-go. However, to make Instagram even more accessible to our growing community, at the end of last year we started to expand to the desktop web, giving you the ability to see profiles from instagram.com. To continue that path, as of today, you can now browse your Instagram feed on the web – just like you do on your mobile device. Go to instagram.com and log in to your account to give it a try.

Your Instagram Feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos. Like photos by double clicking on them or pressing the like button. Or, engage in a conversation around a photo with inline commenting. Browse through pages of the most recent images to keep up on what’s happening with the people you follow in realtime. And shrink your browser down to a single column for your feed to look more like your mobile feed. Simply put, we’ve brought a simple, powerful, and beautiful Instagram browsing experience to the web.

We believe that you should be able to access Instagram on a variety of different devices, any of which may be convenient to you at a given moment – including your desktop computer or tablet. We do not offer the ability to upload from the web as Instagram is about producing photos on the go, in the real world, in realtime. On the other hand, Instagram for the web is focused on making the browsing experience a fast, simple and enjoyable one.

This product was made possible by a small, talented group of engineers and designers on the Instagram team whose goal it was to make Instagram for the web be the most simple, straightforward, and beautiful web experience for the Instagram community. We look forward to hearing your feedback, and thank you as always for your support as we build this product and community together.

Kevin Systrom

co-founder, Instagram

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Who Joined Instagram in 2012

This past year has been a wild one on Instagram. We’ve watched as events like Hurricane Sandy, the Olympics, and the Hajj unfolded all around the globe, added a new platform or two, joined a new family, and welcomed diverse, passionate new Instagrammers to the community.

We’ve even seen a few notable celebrities and brands come aboard this year. Didn’t catch them? Here are some of 2012’s new notable Instagrammers:

2012’s New Notable Celebrities

2012’s New Notable Brands

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2012’s Most Popular Locations on Instagram

What was the most-Instagrammed place in the world this past year? The answer may surprise you.

Out of anywhere else in the world, Bangkok’s Suvarnabhumi Airport tops the list. Over 100,000 photos were taken there last year! What other locations were popular in 2012? From Asia to Europe to North America, Instagrammers shared their view of the world. Read on for the full list:

Video

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Instagram Now in 25 Languages

We’ve got some exciting new things in store with this update: new and improved language translations, a new filter, and updates to address the feedback we’ve heard from you!

Translations for 25 Languages

Today, we’re introducing new and improved translations for 25 languages on Instagram! You can now navigate Instagram in your native language—on both mobile devices and the web—making it easier for anyone around the world to sign up for an account.

Enjoying photos on Instagram may not require written language, but translating Instagram helps all users understand how to use the product by explaining concepts like: following, liking, hashtags, photo maps & locations. We use very few words in our product, but when we do they’re very important words to understand. By introducing 25 new and improved languages, we can welcome even more international users into the Instagram community!

Supported Languages:

  • Afrikaans — Afrikaans
  • Chinese — 中文 & 台灣
  • Czech — Český
  • Danish — Dansk
  • Dutch — Nederlands
  • Finnish — Suomi
  • French — Français
  • German — Deutsch
  • Greek — Ελληνικά
  • Indonesian — Bahasa Indonesia
  • Italian — Italiano
  • Japanese — 日本語
  • Korean — 한국어
  • Malay — Bahasa Melayu
  • Norwegian — Norsk
  • Polish — Polski
  • Portuguese — Português
  • Russian — Русский
  • Spanish — Español
  • Swedish — Svenska
  • Tagalog — Filipino
  • Thai — ภาษาไทย
  • Turkish — Türkçe

iOS Version 3.4.1

In addition to 25 new and improved translations we’re introducing a beautiful new filter—Mayfair! This filter has a warm pink tone, subtle vignetting that brightens the center of the photograph, and a thin black border. Mayfair works great with evenly and well-lit scenes in conjunction with the Lux feature.

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Instagram will now recognize if you’ve enabled Facebook integration with iOS 6, allowing people to easily sign up for an account or quickly connect an existing Instagram account with Facebook. This means you’ll no longer be brought to the Facebook app or a web-view to connect your account. Read more about this new feature in our Help Center.

We’ve also included the following updates based on your feedback:

  • The ability to select photographs from an album other than the Camera Roll.
  • Photos taken utilizing the front-facing camera will no longer be mirrored.
  • Fixed the inaccurate display of the privacy toggle switch present in version 3.4.
  • Fixed a bug that affected photo sharing for certain locales present in version 3.4.
  • Various bug fixes and improvements surrounding camera performance.

Android Version 3.4

In addition to 25 new and improved translations and the new Mayfair filter, the latest version of Instagram for Android allows Facebook Page moderators to connect and share directly to a brand page.

Note: iOS version 3.4.1 fixes a bug found in version 3.4 that displayed an inaccurate privacy toggle switch. It also fixes a bug that affected photo sharing for certain locales. Please update to version 3.4.1, released today (21 December), to resolve these issues.

Instagram version 3.4.1 is available for download in Apple’s App Store and Instagram version 3.4 is available for Android users in Google Play!

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Updated Terms of Service Based on Your Feedback

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Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.

Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.

You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.

Finally, there was also confusion about how widely shared and distributed your photos are through our service. The distribution of your content and photos is governed by our privacy policy, and always has been. We have made a small change to our terms to make that as clear as possible.

You can view the current terms and privacy policy, as well as review the updated terms and privacy policy that will take effect on January 19, 2013.

I’m proud that Instagram has a community that feels so strongly about a product we all love. I’m even more proud that you feel empowered to be vocal and approach us with constructive feedback to help us build a better product. Thank you for your feedback, and I look forward to all that Instagram has to bring in the New Year.

Thank you,

Kevin Systrom co-founder, Instagram

Instagram 3.2 - Improved Camera with a New Filter

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Today we’re excited to announce the release of the largest upgrade to our Instagram iOS camera since it was revamped just over one year ago. The camera has been the core part of the Instagram experience since the day we launched and as a result, we’ve made significant improvements to its look and speed.

Camera Redesign

We’ve brought the look of Instagram’s camera up to parity with the rest of our application. You’ll notice the following changes:

  • Instagram-themed shutter & shutter release button.
  • A preview of the most recent photo on your camera roll.
  • Improved Camera Roll image selector (iPhone 5 only) for quick access to your last photograph.
  • Optional grid guide for live photos and a permanent grid guide for the scale & crop screen.
  • Speed and reliability improvements.
 

New Filter: Willow

You’ve asked for more filters, and we’re excited to announce a brand new filter in both the latest iOS and Android releases! Willow is a monochrome filter with subtle purple tones and a translucent glowing white border. This filter works well on portraits, still life and architecture photographs with contrast.

Improved Tilt-Shift

In the past, there had been vast differences in the effective strength of the blur between the preview screen and the output in your feed and camera roll. With this update the blur you see is now the blur you’ll get! We’ve also completely overhauled the blur algorithm to increase quality and accuracy. Tilt-shift now gives a vastly more realistic rendering of depth of field because of these improvements and subtle tweaks to how we render the image.

 
No tilt-shift (left) versus high quality tilt-shift (right).

Other Improvements

  • News Feed redesign that’s easier to digest, in addition to larger images.
  • Beautiful new welcome screen design.
  • Infinite scroll on user profiles and other grid views.
  • Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll.
  • Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue.

Get the App NOW!

Instagram for iOS version 3.2 is currently available for download in Apple’s App Store, and Instagram for Android version 3.3 is now available on Google Play. Be sure to view the iOS/device requirements in our Help Center.