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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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2012’s Most Popular Locations on Instagram

What was the most-Instagrammed place in the world this past year? The answer may surprise you.

Out of anywhere else in the world, Bangkok’s Suvarnabhumi Airport tops the list. Over 100,000 photos were taken there last year! What other locations were popular in 2012? From Asia to Europe to North America, Instagrammers shared their view of the world. Read on for the full list:

Video

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Instagram Now in 25 Languages

We’ve got some exciting new things in store with this update: new and improved language translations, a new filter, and updates to address the feedback we’ve heard from you!

Translations for 25 Languages

Today, we’re introducing new and improved translations for 25 languages on Instagram! You can now navigate Instagram in your native language—on both mobile devices and the web—making it easier for anyone around the world to sign up for an account.

Enjoying photos on Instagram may not require written language, but translating Instagram helps all users understand how to use the product by explaining concepts like: following, liking, hashtags, photo maps & locations. We use very few words in our product, but when we do they’re very important words to understand. By introducing 25 new and improved languages, we can welcome even more international users into the Instagram community!

Supported Languages:

  • Afrikaans — Afrikaans
  • Chinese — 中文 & 台灣
  • Czech — Český
  • Danish — Dansk
  • Dutch — Nederlands
  • Finnish — Suomi
  • French — Français
  • German — Deutsch
  • Greek — Ελληνικά
  • Indonesian — Bahasa Indonesia
  • Italian — Italiano
  • Japanese — 日本語
  • Korean — 한국어
  • Malay — Bahasa Melayu
  • Norwegian — Norsk
  • Polish — Polski
  • Portuguese — Português
  • Russian — Русский
  • Spanish — Español
  • Swedish — Svenska
  • Tagalog — Filipino
  • Thai — ภาษาไทย
  • Turkish — Türkçe

iOS Version 3.4.1

In addition to 25 new and improved translations we’re introducing a beautiful new filter—Mayfair! This filter has a warm pink tone, subtle vignetting that brightens the center of the photograph, and a thin black border. Mayfair works great with evenly and well-lit scenes in conjunction with the Lux feature.

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Instagram will now recognize if you’ve enabled Facebook integration with iOS 6, allowing people to easily sign up for an account or quickly connect an existing Instagram account with Facebook. This means you’ll no longer be brought to the Facebook app or a web-view to connect your account. Read more about this new feature in our Help Center.

We’ve also included the following updates based on your feedback:

  • The ability to select photographs from an album other than the Camera Roll.
  • Photos taken utilizing the front-facing camera will no longer be mirrored.
  • Fixed the inaccurate display of the privacy toggle switch present in version 3.4.
  • Fixed a bug that affected photo sharing for certain locales present in version 3.4.
  • Various bug fixes and improvements surrounding camera performance.

Android Version 3.4

In addition to 25 new and improved translations and the new Mayfair filter, the latest version of Instagram for Android allows Facebook Page moderators to connect and share directly to a brand page.

Note: iOS version 3.4.1 fixes a bug found in version 3.4 that displayed an inaccurate privacy toggle switch. It also fixes a bug that affected photo sharing for certain locales. Please update to version 3.4.1, released today (21 December), to resolve these issues.

Instagram version 3.4.1 is available for download in Apple’s App Store and Instagram version 3.4 is available for Android users in Google Play!

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Updated Terms of Service Based on Your Feedback

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Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right.

The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.

Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.

Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.

You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.

Finally, there was also confusion about how widely shared and distributed your photos are through our service. The distribution of your content and photos is governed by our privacy policy, and always has been. We have made a small change to our terms to make that as clear as possible.

You can view the current terms and privacy policy, as well as review the updated terms and privacy policy that will take effect on January 19, 2013.

I’m proud that Instagram has a community that feels so strongly about a product we all love. I’m even more proud that you feel empowered to be vocal and approach us with constructive feedback to help us build a better product. Thank you for your feedback, and I look forward to all that Instagram has to bring in the New Year.

Thank you,

Kevin Systrom co-founder, Instagram

Instagram 3.2 - Improved Camera with a New Filter

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Today we’re excited to announce the release of the largest upgrade to our Instagram iOS camera since it was revamped just over one year ago. The camera has been the core part of the Instagram experience since the day we launched and as a result, we’ve made significant improvements to its look and speed.

Camera Redesign

We’ve brought the look of Instagram’s camera up to parity with the rest of our application. You’ll notice the following changes:

  • Instagram-themed shutter & shutter release button.
  • A preview of the most recent photo on your camera roll.
  • Improved Camera Roll image selector (iPhone 5 only) for quick access to your last photograph.
  • Optional grid guide for live photos and a permanent grid guide for the scale & crop screen.
  • Speed and reliability improvements.
 

New Filter: Willow

You’ve asked for more filters, and we’re excited to announce a brand new filter in both the latest iOS and Android releases! Willow is a monochrome filter with subtle purple tones and a translucent glowing white border. This filter works well on portraits, still life and architecture photographs with contrast.

Improved Tilt-Shift

In the past, there had been vast differences in the effective strength of the blur between the preview screen and the output in your feed and camera roll. With this update the blur you see is now the blur you’ll get! We’ve also completely overhauled the blur algorithm to increase quality and accuracy. Tilt-shift now gives a vastly more realistic rendering of depth of field because of these improvements and subtle tweaks to how we render the image.

 
No tilt-shift (left) versus high quality tilt-shift (right).

Other Improvements

  • News Feed redesign that’s easier to digest, in addition to larger images.
  • Beautiful new welcome screen design.
  • Infinite scroll on user profiles and other grid views.
  • Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll.
  • Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue.

Get the App NOW!

Instagram for iOS version 3.2 is currently available for download in Apple’s App Store, and Instagram for Android version 3.3 is now available on Google Play. Be sure to view the iOS/device requirements in our Help Center.

Introducing Instagram Badges!

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Today, we are very excited to launch Instagram badges, a tool that will help you link to and promote your Instagram web profile. Add them to your personal blog, brand website, or campaign promotions to direct new followers to your Instagram web profile and encourage others to discover and engage with your Instagram content.

Instagram badges are available in a range of sizes and can be easily added to your website, blog or anywhere that you want to link to your Instagram web profile. There are two ways to access Instagram badges:

  • Navigate to your Instagram web profile page. Click on your username to access the drop down menu and choose “Badges”
  • Visit instagram.com/accounts/badges

To create a badge for your account, make sure you are logged into the account you’d like to link to. Select the badge you’d like to use, then just copy the code and paste it into your site.

Introducing New Mobile Photo Pages

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We’ve redesigned mobile photo pages! Our new mobile photo pages have a look and feel consistent with the web-based photo pages and make it easier for your friends to interact with your photos when viewing them outside of Instagram on their mobile device.

When logged in, your friends can like and comment on your photos directly from their mobile web browser. They can also go directly from the mobile photo page into Instagram. Clicking on the Open in App button will automatically launch the Instagram app with the photo loaded into the main view. From there, users can navigate into your profile page and explore the rest of your photo feed.

Check out the new mobile photo pages on your own device!

Video

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Instagram 3.0 – Photo Maps & More

We’ve been working hard on a major update for both Apple and Android devices. We’re excited to announce that today Instagram 3.0 is available to everyone. Download Instagram 3.0 for Apple here or for Android here.

With every major release, we pick a theme – and for this one we’ve focused on the browsing experience. We’ve introduced a new and unique way to browse your photos and others’ photos on a map, which means you’re no longer constrained to browsing through page after page of photos. We’ve also worked hard on updating all the screens in our app to be more visually consistent and polished. You’ll notice new layouts throughout the app that feel fresh, yet familiar. Our engineers have also been hard at work making sure that the browsing experience is as fast as possible. On newer devices, you should notice a marked improvement in speed while browsing. With that, we’ve introduced infinite scrolling in feeds so that you can quickly see more photos while browsing around the app. And finally, we’ve paid special attention to keeping Instagram a safe place. With improved reporting tools, users can now flag both photos and comments for review with ease. We’re very excited by how much has gone into this release – as always, please provide us with feedback as you explore the new features.

Photo Maps

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Introducing Photo Maps, a new way to browse photos on Instagram. Your Photo Map appears on your profile and lets you showcase your photos on a map. Also, you’ll be able to see other users’ maps from their profiles as well.

Important: Before your map is visible to the public, you’ll be prompted to review any photos you previously geotagged. Additionally, we’ve made it easy to remove photos from your map at any time, which will remove any associated geo-data but leave the photos intact on your profile. To read more about how Photo Maps work, read more here.

New look for user profiles, the Explore tab, hashtag & location pages

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Also, we now display bigger grid photos to make it easier to browse large collections of photos and see them too. You’ll find bigger grid photos on user profiles, the Explore tab, as well as on hashtag and location pages.

New look for the photo upload screen

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  • Larger text box for captions: It’s now easier to write and edit longer captions for your photos.
  • Geotag your photos by selecting “Add to Your Photo Map”: Let people know where you took your photo by turning “Add to Your Photo Map” on. By enabling this feature on your photo, you will store your current location with the photo and it will show up on your map. You’ll also have the ability to choose a specific place name (e.g. “South Park Cafe”) to associate with your photo. Learn more in our help center.

Infinite scrolling (automatic “load more”)

Now, when you get to the bottom of a page, we’ll automatically load more photos for you — no need to tap a “load more” button.

Many speed improvements to make the app faster & more responsive

Instagram v3.0 contains many speed and loading optimizations on newer devices.

Users can now report individual comments as abuse or spam

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  • To ensure Instagram is a safe and fun place to share your photos, we’ve introduced a way to report comments. Now, just swipe right or tap on a comment and tap the trashcan icon. You can then select “Delete & Report Abuse” to remove the comment and report it in a single action. If you see an abusive or spammy comment on someone else’s photo, you can now easily report it as spam by following the steps above, though you will see a different icon instead of the trash icon. Note: Reporting comments that are not on your own photos is not included in the current Android version, but we do plan to add it in a future release.
  • Flagging a user has been simplified to one choice: “Report for Spam.” To report a user, tap the button at the top right corner of their profile page, then “Report for Spam.” If you’d like to report a user for other reasons, please report the abusive or spammy comments or images.
  • To report a photo, just tap the “…” button below the photo and then “Report Inappropriate.”

Visit the Instagram Help Center to learn more about version 3.0.

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The Instagram Community Hits 80 Million Users

We’re excited to announce that the Instagram community has grown to over 80 million registered users who have shared nearly 4 billion photos! Since we launched Instagram in October 2010, we’ve expanded from one platform to two, bringing Instagram to Android users as well as iOS users. As the community has grown, we’ve seen people sharing photos from all around the world, from South Korea to Bolivia, and even underwater!

We’re humbled by the amazing photos from people’s lives we see every day on Instagram, and thank you for being part of this growing community.

The Instagram Team

Instagram + Facebook

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When Mike and I started Instagram nearly two years ago, we set out to change and improve the way the world communicates and shares. We’ve had an amazing time watching Instagram grow into a vibrant community of people from all around the globe. Today, we couldn’t be happier to announce that Instagram has agreed to be acquired by Facebook.

Every day that passes, we see more experiences being shared through Instagram in ways that we never thought possible. It’s because of our dedicated and talented team that we’ve gotten this far, and with the support and cross-pollination of ideas and talent at a place like Facebook, we hope to create an even more exciting future for Instagram and Facebook alike.

It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.

The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you.You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.

We’re psyched to be joining Facebook and are excited to build a better Instagram for everyone.

Best,
Kevin
CEO, Instagram

Instagram for Android — Available Now.

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Today, we’re excited to bring you Instagram for AndroidTM. We’ve already seen more than 30 million people join Instagram to create and share beautiful photos on their iOS devices, and now we’re thrilled to offer a way for Android users to join their iOS friends on Instagram to share their photos with the world.

We’ve been working tirelessly to make this new Android app a first-class mobile photo-sharing experience. We’ve been meticulous about translating the Instagram experience to the Android platform. The Android app offers an extremely familiar Instagram experience when compared to the iOS app. You’ll find all the same exact filters and community as our iOS version.

For the over 30 million people already using Instagram, this is a big step forward for the community as a whole. When we started working on Instagram, we tried to imagine what the world would be like if every single person on earth could share the world around them through the lens on their phones. With the release of Instagram for Android, we’re one step closer to making that goal a reality. Now, more of your friends and family can share their lives, and follow yours, through a series of beautiful images.

We’re so excited to welcome Android users to what has become an inspiring and thriving community. We’ve worked hard to bring you the best photo-sharing experience on Android, and look forward to seeing your photos and hearing your feedback. Enjoy!