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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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Documenting the Kiev Protests on Instagram

To view more photos and videos from the protests in Kiev, visit the Independence Square and Barricades location pages or browse the #Kiev, #киев, #євромайдан and #euromaidan hashtags on Instagram.

Protests in the Ukraine capital of Kiev have escalated this week with barricades being set up in Independence Square. Instagrammers have taken to their phones to document the uprising through photos and videos of the protests.

Scenes show clashes with riot police as President Viktor Yanukovich enters into crisis talks while demonstrators continue to call for his resignation. The movement began after a landmark trade pact with the European Union was rejected.

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Celebrating the Legacy of Dr. Martin Luther King, Jr.

To see more from Instagrammers celebrating Martin Luther King, Jr. Day and volunteering across the United States, browse the #dayofservice, #MLK and #martinlutherkingday hashtags. For more photos and videos from landmarks remembering MLK, explore the Martin Luther King, Jr. Memorial and Dr. Martin Luther King, Jr. National Historic Site location pages.

On Monday, citizens across the United States celebrate the memory and achievements of Dr. Martin Luther King, Jr., a key leader in the African-American Civil Rights Movement throughout the 1950s and 60s. King fought against racial segregation in the United States and encouraged the practice of non-violent protest and free speech as means to change. King was an instrumental organizer of the 1963 March on Washington where he delivered his famous "I Have a Dream" speech to an audience of nearly 300,000 people.

Martin Luther King, Jr. Day was officially established as a US federal holiday in 1986. It is celebrated on the third Monday of January, which falls around the time of King’s birthday on January 15. Many now take this holiday as a day of service, dedicating time to work with volunteer organizations throughout the country.

Looking for inspiration for how you can make a difference? Check out the good deeds done by Instagrammers around the world over the past weekend for #WHPhelpinghand.

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Remembering Nelson Mandela

To view more photos and videos from Instagrammers remembering Nelson Mandela, visit the #madiba, #mandela and #nelsonmandela hashtags.

People around the world are gathering to remember and celebrate the life of Nelson “Madiba” Mandela who died late on Thursday. Mandela led the fight against apartheid in South Africa. In 1963, he was arrested and spent the next 27 years in prison. Local and international pressure for his release escalated in the late 1980s, and on February 11, 1990, he was released from prison. Mandela was elected President of South Africa from 1994 to 1999, the first black South African to hold the office.

Crowds have grown outside Mandela’s house in Johannesburg as people all over the world remember and celebrate his life. To see more images and videos from the many vigils taking place today, visit these location pages:

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Instagram Three Years Later

Three years ago today, Instagram launched to the world. Since then, we’ve seen people all around the globe join Instagram to share their lives through photos and videos.

This year, the community experienced a number of important moments. We surpassed 150 million people who use Instagram every month, saw the first InstaMeet in Russia and introduced a new medium: video. We’re humbled and excited to watch the Instagram community continue to grow and thrive.

To celebrate the global community, this week we highlighted three stories of friendships made on Instagram. To view those stories, visit the links below:

Who I Follow

Introducing Instagram Web Embeds

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Today, we’re excited to introduce web embedding for Instagram content and bring you an easy way to add Instagram photos and videos to the stories you want to tell.

Now, when you visit an Instagram photo or video page on your desktop web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear.

As always, you own your photos and videos, and we want to make sure that’s understood no matter where your content appears. Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.

Is your content private? Then nothing has changed. Embed code is only available to those whose photos and videos are public.

For more information about web embedding, check out the Instagram Help Center.

Video

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Introducing Video on Instagram

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.

We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We’re still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can’t wait to see what you’ll create.

Kevin Systrom

Co-founder, Instagram

Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play.


Watch the video of Instagram’s co-founder Kevin Systrom announce Video on Instagram here.

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Introducing Photos of You

Photos are memories of the people, places and moments that mean the most to us. We have always sought to give you simple and expressive ways to bring the stories behind your photos to life. Your captions and hashtags capture the “what?” and your Photo Map answers the “where?” but until today we’ve never quite been able to answer the “who?”.

Today, we’re excited to introduce Photos of You and bring you a new way to share and discover stories on Instagram. When you upload a photo to Instagram, you’re now able to add people as easily as you add hashtags. Only you can add people to your photos, so you have control over the images you share. And it doesn’t stop at people—you can add any account on Instagram, whether it’s your best friend, favorite coffee shop or even that adorable dog you follow.

There will now be a Photos of You section on your profile. When someone adds you to a photo, you’ll receive a notification and the photo will appear in your Photos of You. Want to make sure you like the photo first? No problem: you can easily adjust your settings so nothing appears on your profile until you approve it. Before your Photos of You section is visible to other people, you’ll have until May 16th to play around and get used to the feature. You can find more information about how Photos of You works and how to control your visibility at help.instagram.com.

Instagram for iOS version 3.5 is currently available for download in Apple’s App Store, and Instagram for Android version 3.5 is now available on Google Play.

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Instagram Today: 100 Million People

Instagram’s first office had few redeeming qualities—and insulation was not one of them. There were only two of us, so we rented desks in a co-working space on a pier over San Francisco Bay. At night, it was common to find us working in winter jackets huddled over our laptops where the air was so cold we could see our breath. It was October 2010 when we launched Instagram, and San Francisco had dealt us a particularly unforgiving and chilly fall.

One night soon after launch, about a half-mile away, the Giants’ stadium was full of fans cheering on their team in a race for the NLCS against the Philadelphia Phillies. You see, having so little insulation in the office had an unintended consequence of being able to hear the crowd roar every time someone hit a long ball out towards McCovey Cove. Back in the office, we’d lift our heads up from code with every eruption of the fans, wondering who was at bat, what had happened, and whether the ball had made it or not. We never knew, but that wasn’t the point.

While we may only have had a few thousand people around the world using Instagram that night, we had a sense that maybe through Instagram we could tune in to what was happening just a few steps away. With a few quick commands at his terminal, my co-founder Mike’s screen filled with images of the game: the bullpen, dugout, concession stands, cheering fans and a panoramic view from somewhere up high. In a matter of hours, the people in that stadium had recorded moments in time through Instagram and allowed us to tune into an event while we sat a half a mile away, working—winter coats and all.

For the first time, we understood why Instagram was going to be different. We understood the power of images to connect people to what was happening in the world around them. And, although Instagram had a fraction of the user base it does today, that night we saw a preview of what Instagram would enable at a much larger scale down the road.

Now, nearly two and a half years later, over 100 million people use Instagram every month. It’s easy to see this as an accomplishment for a company, but I think the truth is that it’s an accomplishment for our community. Now, more than ever, people are capturing the world in real-time using Instagram—sharing images from the farthest corners of the globe. What we see as a result is a world more connected and understood through photographs.

Of the 100 million people on Instagram, there are stories that awe us: stories like Kathryn Mahoney’s (@nineteenfiftyone). Kathryn is an aid worker for the United Nations in the most remote refugee camp in Southern Sudan. She shares vivid photos of the day-to-day life of the people who live in Yida as well as the struggles and triumphs of the UN’s work there. From thousands of miles away, Kathryn reminds us of the power of images to educate and inspire.

There are love stories that move us, like the story of Cory (@withhearts) and Bethany (@bethanyolson) who began following each other a year and a half ago at the suggestion of a mutual photographer friend. After trading likes on photos, meeting for coffee, and finally joining up for a photowalk, a mutual interest in photography turned into dating. To this day, they still go on photography adventures and explore the world together with Instagram in tow.

And there are inspiring stories of small businesses and artisans. Mission Bicycle (@missionbicycle), a small, independent manufacturer in San Francisco, has amassed nearly 50,000 followers as they share the photos from their daily work of making beautiful bicycles by hand. Similarly, Sightglass Coffee (@sightglass) shares photos from their harvesting grounds in El Salvador and Ethiopia to remind us that even a local business has global connections.

Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.

Kevin Systrom

Co-founder, Instagram

Introducing Your Instagram Feed on the Web

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Today, I’m very excited to announce the launch of a product we’ve been wanting to build for quite some time now. Since our launch in October of 2010, we’ve focused on building a simple app that has inspired creativity while capturing everyday moments through the lens of your mobile phone. In fact, our focus on building out a mobile-only experience is a unique path that we’ve chosen for many reasons, the most important of which is that Instagram, at its core, is about seeing and taking photos on-the-go. However, to make Instagram even more accessible to our growing community, at the end of last year we started to expand to the desktop web, giving you the ability to see profiles from instagram.com. To continue that path, as of today, you can now browse your Instagram feed on the web – just like you do on your mobile device. Go to instagram.com and log in to your account to give it a try.

Your Instagram Feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos. Like photos by double clicking on them or pressing the like button. Or, engage in a conversation around a photo with inline commenting. Browse through pages of the most recent images to keep up on what’s happening with the people you follow in realtime. And shrink your browser down to a single column for your feed to look more like your mobile feed. Simply put, we’ve brought a simple, powerful, and beautiful Instagram browsing experience to the web.

We believe that you should be able to access Instagram on a variety of different devices, any of which may be convenient to you at a given moment – including your desktop computer or tablet. We do not offer the ability to upload from the web as Instagram is about producing photos on the go, in the real world, in realtime. On the other hand, Instagram for the web is focused on making the browsing experience a fast, simple and enjoyable one.

This product was made possible by a small, talented group of engineers and designers on the Instagram team whose goal it was to make Instagram for the web be the most simple, straightforward, and beautiful web experience for the Instagram community. We look forward to hearing your feedback, and thank you as always for your support as we build this product and community together.

Kevin Systrom

co-founder, Instagram

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who joined instagram in 2012, news, User Feature,

Who Joined Instagram in 2012

This past year has been a wild one on Instagram. We’ve watched as events like Hurricane Sandy, the Olympics, and the Hajj unfolded all around the globe, added a new platform or two, joined a new family, and welcomed diverse, passionate new Instagrammers to the community.

We’ve even seen a few notable celebrities and brands come aboard this year. Didn’t catch them? Here are some of 2012’s new notable Instagrammers:

2012’s New Notable Celebrities

2012’s New Notable Brands