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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


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#WhoIFollow: @pieraluisa’s Path to Discovery

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Piera and her discoveries, follow @pieraluisa, @okrichie, @marawa, @clayhickson, @adamscarpenters, @shantell_martin and @hokaytokay on Instagram.

For Piera Gelardi (@pieraluisa), a co-founder of Refinery29 (@refinery29), a fashion and style website, photography is a crucial part of her work. “I probably take 100 photos a day on my phone,” she says. “Photography is my way of sketching. It gets my imagination going.”

Photography—and Instagram—also lead Piera and her team to new collaborations and ideas. “For me, Instagram is a rabbit hole of inspiration,” she says. “I’ll see a photographer’s image in my feed and see that they tagged a set designer. I’ll click through to the set designer and look at their work. Then I’ll see that they tagged another photographer, and so it goes. 45 minutes later, I’ll have found this whole world of creative people that I didn’t know about before.”

Sometimes these discoveries lead to real-world connections. “I often direct message people whose work I like and try to meet up with them in person,” she says. “Me and my team and I have discovered people on Instagram to photograph, illustrate and model for Refinery29. It’s amazing to find these communities of talent worldwide that you may never discover otherwise.”

  • Richie Talboy (@okrichie) – “We were so impressed that we hired him to shoot our 2014 creative calendar. Upon meeting him we discovered he is still in college (!) but radical and talented beyond his years.”
  • Marawa Wamp (@marawa) – “Incredibly cool and vivacious. She’s coming in to do a hula hoop fitness video for us.”
  • Clay Hickson (@clayhickson) – “I bought some zines from Clay and reached out to him to let him know I was a fan of his work. When we had a junk food illustration project come up, he was the first person who came to mind. @He nailed them
  • Adam Carpenter (@adamscarpenters) – “A friend tagged me in one of his videos. He’s going to do a collaborative dance video with me and my team – all in muumuus!”
  • Shantell Martin (@shantell_martin) – “We shot her for a story."
  • Amanda Jasnowski (@hokaytokay) – “I went to Amanda’s studio after admiring her work on Instagram.”


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Adventures in Life and Photography with @hokaytokay

Learn more about Amanda’s work in this video feature by Like Knows Like, produced by filmmaker Bas Berkhout (@bas_berkhout) and photographer Marije Kuiper (@marijekuiper). For more of Amanda’s explorations in light and pattern, follow @hokaytokay on Instagram.

Just over a year ago, at the age of 20, Amanda Jasnowski (@hokaytokay) left her home in Ohio to pursue photography in New York City.

For Amanda, whose photos explore light and patterns, Instagram provides an outlet for daily creation. “The constant practice of taking photos every day has really helped me grow as a creative and helped further my aesthetic,” says Amanda. “If for some reason you find yourself scrolling far back through my feed you can see the way my style has evolved. It’s a good timeline.”

Amanda’s feed is also a documentation of the beauty found in everyday life. Speaking about her photos, she says: “More than anything I hope people take away a sense of appreciation of the small things in life and the beauty that is here if you are looking. I think most of my images are fairly simple and playful, lots of documenting. Humanity is a beautiful thing.”

Collaborating with and learning from others is central to Amanda’s work, and the Instagram community has been a major source of inspiration. “The support and encouragement that I’ve found through Instagram was a big influence in giving me the courage to move away from home last October. I continue to be thankful for the support and excited by this creative community I’ve grown to be a part of.”