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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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food, Architecture, food art, Photography, brazil, User Feature, Instagram,

Reality Bites With @wkass

To see more photos of William’s miniature worlds, follow @wkass on Instagram.

“Using everyday foods in my creations is my way to call attention to the waste in the world and society’s consumer culture,” says São Paulo architect-turned-photographer William Kass (@wkass). William uses raw food and toy figures from his old architecture models to create edible worlds. “What really excites me is photography’s ability to transform everyday foods into something so enormous and surreal,” he says. “I ask myself: ‘If fruits and vegetables were giant, would we put an end to world hunger? If human beings were the size of ants, would there be enough room for everyone on the planet?’ I believe the answer would still be no.”

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food, food art, malaysia, user feature, Instagram,

Telling Stories through Food with @leesamantha

For more photos and videos of Samantha’s culinary artwork, follow @leesamantha on Instagram.

"When I first started creating food art, those in bento boxes (called charaben) had been around for a long time—but I was more interested in exploring food art out of the box and simplifying the technique,” says Malaysia Instagrammer Samantha Lee (@leesamantha). “Since then, I’ve developed my own unique style of storytelling on plates that explores a variety of subject matter and ingredients,” she adds.

A mother of two daughters, Samantha started devising ways to get them to eat in a healthier and more independent way by applying creativity to her presentation. She designs scenes on plates featuring celebrities, popular characters, animals and famous landmarks, made up mainly of local and fresh edible ingredients. Samantha’s ideas and creative inspiration come from a variety of fine arts as well as from her daughters, whom she describes as having “endless imagination”.

Samantha is also careful to keep food waste to a minimum. “Before I begin putting any new ideas on a plate, I sketch out my designs and write down ideas and ingredients I’ll be using. It helps me to be more organized and prevent food waste.” Her minimalistic approach shows in her camera work as well. She edits very little by choosing to shoot in natural light and avoids using too many props in her photos to “let the food art stand out and speak for itself.”

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User Feature, Who I follow, thekitchenwitch, food art, food photography, food,

#WhoIFollow: Kitchen Witchcraft with Food Blogger @thekitchenwitch

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Jess and her favorites, follow @thekitchenwitch, @yossyarefi, @thehousepie, @waywardspark and @thegreatkosmickitchen on Instagram.

Jess Schreibstein (@thekitchenwitch) credits childhood summer vacations chowing down on local butter-coated sweet corn on Chincoteague Island, Virginia, as a stepping stone in her path to food blogging. Inspired by her parents who were both talented in their kitchen at home, Jess began trying her hand in the kitchen when she left home. “The more I began to cook, the more I began to approach food as more than just putting a meal on the table,” she says. “It’s this amazing thing—so much of our health and energy comes from what we choose to eat.” Jess’s passion for food is evident in her Instagram photos, where she shares everyday moments made all the more special with freshly baked cookies or a trip to the farmers market. Putting the emphasis on simple, local and seasonal ingredients, she lets the food tell the story in her photos to demonstrate that home cooking is not only accessible but also fun.

An active member in the Washington D.C. food scene, Jess founded the DC Food Swap, a series of teaching events where individuals learn cooking techniques or trade homemade goods. As she explains, the DC Food Swap was created “to bring together our local food community and create opportunity for new cooks to practice and share their efforts in a supportive space.” Jess has been documenting her culinary exploits on her blog, Witchin’ in the Kitchen, for four years and uses Instagram as a quick, informal way to share her culinary witchcraft and find inspiration.

Looking to expand your kitchen knowledge? Jess shares some of her favorite Instagram accounts.

  • Brooklyn food stylist @yossyarefi - Yossy’s beautiful blog, recipes and photographs have been an inspiration for me for a long, long time.
  • Folklorist, writer and food blogger @thehousepie - Everything I know about pie history and folklore I can credit to my friend Emily.
  • Rural living in Western Oregon with @waywardspark - Camille is a force. I’ve learned so much about preserving and putting up food from her.
  • Food blogger @thegreatkosmickitchen - Finding Summer Ashley through Instagram was like finding a long-lost friend. Her photos are a great introduction on using food and herbs for healing.

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user feature, food art,

Playing with Food, with @idafrosk

Want to see more of Ida’s food creations? Be sure to follow her on Instagram @idafrosk.

Just a few months after creating an Instagram account, Ida Frosk (@idafrosk) posted a photo of a work of food art she’d created on a whim—a bear and fox toast—and the positive feedback was immediate. What could be better than food, art, and puns rolled into one?

From that first photo forward, Ida has pursued her interest with precision and humor. Her creations draw inspiration from everyday events, ingredient combinations she has available at her home in Oslo, and funny wordplay she comes across. “I usually decide what I want to eat, then associate freely from that with whatever ingredients I have at hand. The majority of my photos are breakfasts; I usually keep my other meals more normal.”