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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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User Feature, Who I follow, thekitchenwitch, food art, food photography, food,

#WhoIFollow: Kitchen Witchcraft with Food Blogger @thekitchenwitch

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Jess and her favorites, follow @thekitchenwitch, @yossyarefi, @thehousepie, @waywardspark and @thegreatkosmickitchen on Instagram.

Jess Schreibstein (@thekitchenwitch) credits childhood summer vacations chowing down on local butter-coated sweet corn on Chincoteague Island, Virginia, as a stepping stone in her path to food blogging. Inspired by her parents who were both talented in their kitchen at home, Jess began trying her hand in the kitchen when she left home. “The more I began to cook, the more I began to approach food as more than just putting a meal on the table,” she says. “It’s this amazing thing—so much of our health and energy comes from what we choose to eat.” Jess’s passion for food is evident in her Instagram photos, where she shares everyday moments made all the more special with freshly baked cookies or a trip to the farmers market. Putting the emphasis on simple, local and seasonal ingredients, she lets the food tell the story in her photos to demonstrate that home cooking is not only accessible but also fun.

An active member in the Washington D.C. food scene, Jess founded the DC Food Swap, a series of teaching events where individuals learn cooking techniques or trade homemade goods. As she explains, the DC Food Swap was created “to bring together our local food community and create opportunity for new cooks to practice and share their efforts in a supportive space.” Jess has been documenting her culinary exploits on her blog, Witchin’ in the Kitchen, for four years and uses Instagram as a quick, informal way to share her culinary witchcraft and find inspiration.

Looking to expand your kitchen knowledge? Jess shares some of her favorite Instagram accounts.

  • Brooklyn food stylist @yossyarefi - Yossy’s beautiful blog, recipes and photographs have been an inspiration for me for a long, long time.
  • Folklorist, writer and food blogger @thehousepie - Everything I know about pie history and folklore I can credit to my friend Emily.
  • Rural living in Western Oregon with @waywardspark - Camille is a force. I’ve learned so much about preserving and putting up food from her.
  • Food blogger @thegreatkosmickitchen - Finding Summer Ashley through Instagram was like finding a long-lost friend. Her photos are a great introduction on using food and herbs for healing.

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Who I Follow, food, healthy, recipes, User Feature,

#WhoIFollow: Germany’s @theghostonmyback

In the #WhoIFollow series, we ask Instagrammers to share their favorite person to follow. For more photos and videos from Lena and her favorites, follow @theghostonmyback, @nourishandevolve, @_amyglen, @psithurisma and @dltvo on Instagram.

When Lena (@theghostonmyback) moved away from home in Bavaria, Germany, to study, she was determined to also move on from her “frozen pizza” approach to cooking. As she started to cook for herself, she found inspiration in food blogs and “calling mum nearly every day to get some advice.” She also began to post photos of her eating exploits to Instagram, partly just to show her mum she wasn’t starving. She soon discovered a flourishing community of food photographers to keep her passion nourished.

"I was absolutely delighted and even more motivated to improve myself, try out new things and to find my own style," Lena explains. "I learned so many things, from new ingredients and dishes through to different ways of preparation—Instagram is a foodie’s paradise."

Lena’s photos keep food as the focus and have a minimalist approach showcasing an impressive array of tableware and spoons. All her recipes are her own ideas.

Two of Lena’s recommended Instagrammers to follow for a healthy start to 2014 include Melbourne Instagrammers Tina (@nourishandevolve) and Amy Glenister (@_amyglen).

"I love their way of cooking, which spices and ingredients they use and how they take and edit their pictures. It’s so inspiring! It seems like they love what they do. I’m not really into Instagrammers who talk about ‘good’ and ‘bad’ food (or worse: ‘cheat meals’) and follow rigorous diets, forgetting about what it really means to nourish your body (and soul). I want passion, not constraints."

She also adds her boyfriend (@psithurisma) and vegan enthusiast Diem Ly (@dltvo) to the list of her favorites and says she’s “grateful Instagram provides an opportunity to connect with all of them no matter where they are from.”

She adds, “I hope that my snapshots encourage my followers to experiment around with food, to have fun in the kitchen and to try something new from time to time. I want to share what I love and represent a way of cooking that combines passion and enjoyment with responsibility for yourself and the world around you.”