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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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sam stern, food art, food, food photography, cooking, recipes, user feature, instagram,

Meals from the Creative Mind of a Young Chef @sam_stern

For more photos and videos of Sam’s favorite dishes, follow @sam_stern on Instagram.

Sam Stern (@sam_stern) published his first cookbook when he was 14 years old, but the young British author has been cooking since before he can remember.

“I come from a large family with lots of taste preferences, so I was always in the kitchen helping out my mum,” he says. “I gradually moved from the little jobs to eventually taking over the kitchen.”

Now at 24 years old, Sam is practically a veteran chef, with six books under his belt and another one on the way next year. But he uses Instagram to share a different, more personal display of recipes: the meals he makes at home, for his family and friends.

“I like to imagine the possibilities of various taste combinations, trying out new ingredients and timings,” he says. “If it starts in my imagination then triumphs on the plate—that is the ultimate rush for me.”

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Photography, food, design, sunday suppers, nana hagel, karen mordechai, copenhagen, New York City, todayimet, Instagram,

#TodayIMet with @nana_ha and @sundaysuppers

In this series, Instagrammers share the stories of meeting people in real life after discovering their work on Instagram. To see more photos and videos by @nana_ha and @sundaysuppers, follow them on Instagram and browse the #todayimet hashtag.

Copenhagen food and travel journalist Nana Hagel (@nana_ha) landed an internship in New York City through Instagram. She had been following the Instagram images of Karen Mordechai, founder of Sunday Suppers (@sundaysuppers). “I immediately fell in love with her style,” Nana says. “I saw that she was looking for help and I knew I had to apply.”

Nana joined the team on Wednesday. “Meeting Nana from across the world and having her come to collaborate with us at the studio is one of the things I love about Instagram,” Karen says. “It really is about expanding your vision and community. It affords us the chance to meet amazing people that we wouldn’t have a chance to connect with otherwise.”

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Photography, art, design, food, crafts, cake, interiors, user feature, art thursday, Instagram, Scott Hove,

The Sweetly Scary Creations of @scotthove

To see more from Scott Hove’s strange and beautiful cake-themed series, follow @scotthove on Instagram.

The sweet but sinister works of Los Angeles artist Scott Hove (@scotthove) are characterized by fierce jaws and other dangerous elements ensconced in ornately decorated cakes. “Are these themes in conflict or in harmony?” asks Scott, who seeks to at once draw-in and repel with his creations.

“Cake decorating is not normally associated with the fine arts,” explains Scott, “but when I saw the emotional power of the medium, it was apparent it needed further investigation.” With that, Scott’s “Cakeland” series was born. While his works of art are not edible, Scott’s methods—chronicled on Instagram in great detail—are drawn from baking. As he explains, “I enjoy learning diverse traditional decorative techniques as a hobby and applying them to my art.”

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food, Architecture, food art, Photography, brazil, User Feature, Instagram,

Reality Bites With @wkass

To see more photos of William’s miniature worlds, follow @wkass on Instagram.

“Using everyday foods in my creations is my way to call attention to the waste in the world and society’s consumer culture,” says São Paulo architect-turned-photographer William Kass (@wkass). William uses raw food and toy figures from his old architecture models to create edible worlds. “What really excites me is photography’s ability to transform everyday foods into something so enormous and surreal,” he says. “I ask myself: ‘If fruits and vegetables were giant, would we put an end to world hunger? If human beings were the size of ants, would there be enough room for everyone on the planet?’ I believe the answer would still be no.”

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weekend hashtag project, WHPicecream, ice cream, food, Art, Photography, Instagram,

Weekend Hashtag Project: #WHPicecream

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

This weekend’s tag was #WHPicecream, which asked participants to take creative photos and videos featuring ice cream. Every Monday we feature some of our favorite submissions from the project, but be sure to check out the rest here.

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weekend hashtag project, WHPicecream, ice cream, food, photography, Instagram,

Weekend Hashtag Project: #WHPicecream

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

The goal this weekend is to take creative photos and videos featuring ice cream. Some tips to get you started:

  • For a gourmet look, artfully arrange your ice cream and find a spot with soft window light to stage your photo. Remember to work quickly or in a cold environment to get the shot before it melts.
  • Think about the simple joy ice cream can bring. Surprise someone with a scoop, start snapping portraits and don’t be afraid to get messy (especially with children).
  • Finally, try to think outside the cone. Experiment with unlikely uses of ice cream and what you can do with it both before and after it melts.

PROJECT RULES: Please only add the #WHPicecream hashtag to photos and videos taken over this weekend and only submit your own photographs and videos to the project. Any image or video taken then tagged over the weekend is eligible to be featured right here Monday morning!

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photography, food, Eid al-Fitr, eid mubarak, ramadan, muslim, current event, Instagram,

Breaking the Fast on Eid al-Fitr Day

For more photos and videos of Eid al-Fitr celebrations, browse the #EidalFitr, #عيدالفطر and #EidMubarak hashtags.

Eid Mubarak! The new moon was sighted on Sunday in Saudi Arabia, which indicates the end of Ramadan and the period of celebration that begins the following day. Commonly known as Eid al-Fitr (عيد الفطر) in the Arabic-speaking world, the festival also goes by other names such as Idul Fitri in Indonesia, Hari Raya Aidilfitri in Malaysia and Shemai Eid in Bangladesh.

While there are many Eid customs such as attending mass prayers, gathering for family reunions, exchanging gifts and dressing in new clothes, eating plays a crucial role as it brings an end to the month-long fast of Ramadan. Holiday dishes vary from country to country, but all are meant to make up big feasts that can easily fill up the entire family as well as guests. Families bring out traditional varieties of homemade sweets and many also make generous donations of food during the holiday, as Eid also celebrates extending good will to others.

The holiday can last up to three days depending on the country, and Instagrammers taking part in the festivities are sharing their moments filled with good food and good spirits.

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photography, food, design, lol, hamburgers, paris, fatandfuriousburger, user feature, instagram,

Pushing the Boundaries of Burger Edibility with @fatandfuriousburger

To see more creative—and questionably delicious—burger creations, follow @fatandfuriousburger on Instagram.

French graphic designers Thomas and Quentin swear their @fatandfuriousburger creations are edible, despite their over the top, made-to-be-photographed nature.

What started as an exercise in collaborative lunchtime cooking “soon became a ritual,” says the duo. The ingredients they use are as varied as gold leaf, whipped cream and salmon, drawing inspiration from newspaper headlines, film and everyday life. But how do they taste?

“Sometimes it’s a great surprise,” they say, “but sometimes it’s kind of a failure.”

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food, bread, hashtag highlight, south korea, Instagram,

Hashtag Highlight: Sampling South Korea’s Bread Culture Through #빵스타그램 (“breadstagram”)

For more photos and videos of the wide variety of breads found in South Korea, browse the #빵스타그램 (“breadstagram”) hashtag.

In South Korea, bread has historically never been a prominent part of the daily diet. As European bakeries expand their businesses into Seoul, however, local’s love for the food has grown. Bread has even taken in root in the culture to the point of becoming a popular topic for local TV shows and magazines.

While classic croissants and baguettes populate the regular lineup, the most common types of breads from these bakeries contain sweet fillings such as red bean paste, sweet potato paste or whipped cream. Bakers sometimes also add sweet rice in the flour dough for chewiness, top the bread like pizzas or make animal shapes out of them to add an extra creative twist. Local Instagrammers have picked up on documenting this new wave of bread culture by adding the #빵스타그램 hashtag (bbangstagram or, translated, “breadstagram”) to their photos and videos of bread to share their personal favorites and reviews with the Instagram community.

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food, food art, malaysia, user feature, Instagram,

Telling Stories through Food with @leesamantha

For more photos and videos of Samantha’s culinary artwork, follow @leesamantha on Instagram.

"When I first started creating food art, those in bento boxes (called charaben) had been around for a long time—but I was more interested in exploring food art out of the box and simplifying the technique,” says Malaysia Instagrammer Samantha Lee (@leesamantha). “Since then, I’ve developed my own unique style of storytelling on plates that explores a variety of subject matter and ingredients,” she adds.

A mother of two daughters, Samantha started devising ways to get them to eat in a healthier and more independent way by applying creativity to her presentation. She designs scenes on plates featuring celebrities, popular characters, animals and famous landmarks, made up mainly of local and fresh edible ingredients. Samantha’s ideas and creative inspiration come from a variety of fine arts as well as from her daughters, whom she describes as having “endless imagination”.

Samantha is also careful to keep food waste to a minimum. “Before I begin putting any new ideas on a plate, I sketch out my designs and write down ideas and ingredients I’ll be using. It helps me to be more organized and prevent food waste.” Her minimalistic approach shows in her camera work as well. She edits very little by choosing to shoot in natural light and avoids using too many props in her photos to “let the food art stand out and speak for itself.”