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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


Who I follow, fashion, eva chen, nyfw, mbfw, prabal gurung, soo joo park, currente events,

Who I Follow: NY Fashion Week with @evachen212

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from New York Fashion Week as it unfolds, follow Lucky Magazine editor-in-chief @evachen212, model @soojmooj, stylist @carlynecerfdedudzeele, designer @prabalgurung and hairstylist @sammcknight1.

Thursday marks the official start of New York Fashion Week. As models sporting the newest styles for fall and winter 2014 begin to make their way down the catwalks, we caught up with Lucky Magazine (@luckymagazine) editor-in-chief Eva Chen (@evachen212). Eva keeps in close touch with her community on Instagram: “I love it when I can engage in a back-and-forth Instagram comment Q&A about the best SPF or my favorite designers of the season,” she says. “That, to me, is the new standard of fashion.”

Eva shared the people she’s most excited to follow this Fashion Week. For a look at the week through Eva’s recommendations, check out these accounts:

The Model – Soo Joo Park (@soojmooj)
“Besides having the most wickedly cool platinum blonde hair, Soo Joo has a great eye for everything—from food to fashion. She’s an ultra-chic downtown girl, yet down to earth (and funny!) as well.”

The Stylist – Carlyne Cerf de Dudzeele (@carlynecerfdedudzeele)
“Lucky’s Fashion Editor at Large, this legendary stylist tends to WRITE IN ALL CAPS and punctuate her captions with Française. She gives a peek into her enviable closet (oh hi, 10,239,298 Chanel bags) and enviable lifestyle (hanging with Miley, for instance).”

The Designer – Prabal Gurung (@prabalgurung)
“High fashion meets humble—Prabal is one of the genuinely coolest guys I know, and I love that he’s interactive with his followers. He posts photos of everything from backstage exclusives and red carpet dresses to trips to his native Nepal.”

The Hairstylist– Sam McKnight (@sammcknight1)
“Ridiculously talented but with a cheeky sense of humor, Sam gives his followers a look at the backstage workings at Chanel couture… as well as his English gardening habits.”

Lucky Magazine and IMG/Mercedes-Benz Fashion Week (@mbfashionweek) are also teaming up for an InstaMeet Thursday morning. Together with Eva and a few of her favorite fashion experts, a group of Instagrammers are exploring the tents backstage and sharing their photos and videos with the #luckyinstameet hashtag.


fashion, Location Feature,

Street Style in Seoul

Garosugil (가로수길) in Seoul’s Gangnam district is a hotbed for street fashion. Stretching between Sinsa and Apgujeong metro stations, Seoul’s trendiest residents stroll along this fashionable promenade of boutiques, art galleries and cafés to show off and take in the latest styles. Many photographers, including Instagrammer Alex Finch (@iamalexfinch), can be found in Garosugil capturing photos and videos of the fashion scene in South Korea and sharing them with the world.

"I feel like the fashion in Seoul is often driven by the young students studying fashion at schools here," says Alex, a British expat living in Seoul. "They wear their own handmade clothes and accessorize with whatever they can." Alex shoots in the area almost every day and has even had the chance to photograph many Korean models who come to Garosugil, including Joo Woojae (주우재) (@ophen28).

Want to see more photos and videos of street style in Seoul? Browse the #garosugil hashtag and visit the Garosugil (가로수길) location page.


current events, fashion, pfw, paris fashion week,

Paris Fashion Week on Instagram

For more photos and videos from the runways of Paris Fashion Week, browse the #pfw hashtag.

Fashion Week has steadily been making its way across the world in the past months, and today designers, models and press alike have descended upon Paris, France, for eight days of runway shows and industry events. Established and new designers alike will host premieres of their Spring/Summer collections for 2014 with the final days culminating in shows by top designers such as Louis Vuitton (@louisvuitton), Miu Miu (@miumiu) and Marc Jacobs (@marcjacobsintl). Tune in to the #pfw hashtag throughout the week to watch Paris Fashion Week unfold live.