Doing Your Part on Earth Day with @litterati
For more of Jeff’s finds, follow @litterati on Instagram and contribute your own discoveries with the #litterati hashtag. To see more photos and videos from Earth Day celebrations around the world, browse the #earthday2014 and #earthday hashtags.
Spotting a piece of garbage in the woods during a walk with his young daughter sparked the inspiration for Jeff Kirshner’s project, @litterati.
"Seeing my daughter’s perplexed expression reminded me of when I was a kid at summer camp," explains Jeff. "Before our parents came to visit, our director made us each pick up five pieces of trash. So I thought, why not apply that same crowdsource cleaning model to the entire planet?"
Litterati introduces a social element to cleaning up garbage. The steps are simple:
- Find a piece of litter
- Photograph it with Instagram
- Add the “#litterati” hashtag
- Throw out, recycle or compost the litter
Your photo is then added to the digital landfill of cleaned-up garbage, and the people who see your photo in their feed are encouraged to participate as well.
To date, more than 40,000 pieces of garbage have been picked up across 45 countries. Visit litterati.org to learn more about where litter accumulates and what items are most commonly found.