Get the free app for iOS, Android, or Windows Phone

Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


Who I follow, User Feature, bosch, kaffe, karren, coffee, old cars,

#WhoIFollow: Discovering Germany’s Coffee and Cars with @bosch

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from André and some of his favorites on Instagram, follow @bosch, @christopherhall, @eskimo and @knurrt on Instagram.

Hamburg Instagrammer André Krüger’s (@bosch) passions on Instagram could be divided into two themes: karre (old cars) and kaffe (coffee).

André’s hashtag series #boschkarren is an extensive collection of the classic European cars he spotted on the streets in Berlin. “It’s not only the historic cars that make a #boschkarren photo,” he says. “It’s more that the car has to fit into an interesting setting.”

In addition to old cars, André likes to use Instagram as his “coffee diary,” joining an international community of roasters, coffee shop owners and connoisseurs on Instagram. Last year, he ran an international pre-Christmas Wichteln (“Secret Santa”), #thirdwavewichteln, with more than 350 participants exchanging coffee beans from 25 countries. After its success, he plans to run the scheme again this year.

For a taste of André’s flavor for old cars and coffee, follow some of his favorite accounts on Instagram:

  • @christopherhall – “For the greatest cars on Instagram”
  • @eskimo – “For urban tristesse
  • @knurrt – “For non-touristy Berlin insights”
  • @ofeneck – Design, architecture, furniture, cars, records and coffee in Berlin
  • @roitsch – Coffee tasting from Düsseldorf
  • @lastguest_hh – Coffee and magazines from the owner of Coffee Table Mags.


simon de pury, art, Artists on Tumblr, damien hirst, richard prince, os gemeos, Who I follow, photography, Instagram,

#WhoIFollow: @simondepury’s Life Follows Art

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Simon and his discoveries, follow @simondepury, @richardprince4, @damienhirst, @alexisrael, @alexdacorte, @luciensmithstudio, @vikmuniz and @osgemeos.

Art plays a significant role in the life of the auctioneer, art dealer, artist and DJ Simon de Pury (@simondepury). “While we do not need art to live, I couldn’t imagine a life without it,” he says.

Art plays a starring role in Simon’s Instagram feed as well. “Whenever I see something on my travels that visually intrigues me, I like to photograph it with my iPhone,” he says. “I’m interested in high and low, in beauty and ugliness, in substance and superficiality. Choosing which artworks to post is similar to the work of a collector or an editor or a DJ.”

On Instagram, Simon stays informed about the work of artists who interest him. “I love to follow artists, musicians, fashion designers, photographers and art dealers,” he says. “From an art market perspective, Instagram has significantly contributed to the current boom of emerging art.”

Here are Simon’s recommendations for following the art world on Instagram:

  • Richard Prince (@richardprince4) – “Richard Prince uses Instagram to show some of his latest works, which he then takes down again a few hours later. Following him allows you to participate in his creative process. Lately, he started a body of works using Instagram posts on which he adds his own comments.”
  • Damien Hirst (@damienhirst) – “Damien Hirst is a newcomer to Instagram. When he recently generously donated his amazing new mammoth sculpture that I had the privilege to auction off for $15m to benefit amfAR, the foundation for AIDS research, he opened an Instagram feed to disseminate images of the work a few hours ahead of the event. Within the first hour he already had 14k followers.”
  • Alex Israel (@alexisrael), Alex Da Corte (@alexdacorte) and Lucien Smith (@luciensmithstudio) – “They are some of my favorite younger artists. Their Instagram feeds are always fun and entertaining.”
  • Vik Muniz (@vikmuniz) – “Vik Muniz, one of Latin America’s leading artists, infuses his Instagram feed with an infectious joy of life and an irresistible Brazilian flavor.”
  • Os Gemeos (@osgemeos) – “Brazilian twins whose worldwide fame is based on street art that they originally started to do in the streets of São Paulo. They painted the airplane that will carry the Brazilian football team during the FIFA World Cup.”


Who I follow, neymar, soccer, brasil, world cup, User Feature,

#WhoIFollow: Kicking Off @neymarjr’s First World Cup

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Neymar (@neymarjr) and some of his favorites on Instagram, follow @rivaldooficial, @mb459, @mariotestino and @camposwell on Instagram.

On June 12th, soccer champions from around the world will come together in Brazil for the 2014 World Cup. At the age of 22, Brazil soccer player Neymar (@neymarjr) will represent his country in his first World Cup ever. “I am really looking forward to the World Cup, especially since this is the first time I’ll be playing!” he says. “This is by far my biggest childhood dream, so I really couldn’t be more excited.”

Neymar enjoys sharing behind-the-scenes photos from training and at games, as well as personal photographs of his friends and family. He says, “I know my fans are really curious about my day-to-day, and I can totally relate to that because I also follow people on Instagram who I admire.”

For some of Neymar’s favorite Instagrammers check out:

  • Brazil soccer legend Rivaldo Ferreira – @rivaldooficial
  • Italy soccer player Mario Balotelli – @mb459
  • Fashion photographer Mario Testino – @mariotestino
  • Creative strategist Wellington Campos – @camposwell


refinery29, Who I follow, piera gelardi, hokaytokay, shantell martin,

#WhoIFollow: @pieraluisa’s Path to Discovery

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Piera and her discoveries, follow @pieraluisa, @okrichie, @marawa, @clayhickson, @adamscarpenters, @shantell_martin and @hokaytokay on Instagram.

For Piera Gelardi (@pieraluisa), a co-founder of Refinery29 (@refinery29), a fashion and style website, photography is a crucial part of her work. “I probably take 100 photos a day on my phone,” she says. “Photography is my way of sketching. It gets my imagination going.”

Photography—and Instagram—also lead Piera and her team to new collaborations and ideas. “For me, Instagram is a rabbit hole of inspiration,” she says. “I’ll see a photographer’s image in my feed and see that they tagged a set designer. I’ll click through to the set designer and look at their work. Then I’ll see that they tagged another photographer, and so it goes. 45 minutes later, I’ll have found this whole world of creative people that I didn’t know about before.”

Sometimes these discoveries lead to real-world connections. “I often direct message people whose work I like and try to meet up with them in person,” she says. “Me and my team and I have discovered people on Instagram to photograph, illustrate and model for Refinery29. It’s amazing to find these communities of talent worldwide that you may never discover otherwise.”

  • Richie Talboy (@okrichie) – “We were so impressed that we hired him to shoot our 2014 creative calendar. Upon meeting him we discovered he is still in college (!) but radical and talented beyond his years.”
  • Marawa Wamp (@marawa) – “Incredibly cool and vivacious. She’s coming in to do a hula hoop fitness video for us.”
  • Clay Hickson (@clayhickson) – “I bought some zines from Clay and reached out to him to let him know I was a fan of his work. When we had a junk food illustration project come up, he was the first person who came to mind. @He nailed them
  • Adam Carpenter (@adamscarpenters) – “A friend tagged me in one of his videos. He’s going to do a collaborative dance video with me and my team – all in muumuus!”
  • Shantell Martin (@shantell_martin) – “We shot her for a story."
  • Amanda Jasnowski (@hokaytokay) – “I went to Amanda’s studio after admiring her work on Instagram.”


Who I follow, User Feature, kenya, nairobi,

#WhoIFollow: Kenya’s @asayf

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Asif and his favorites, follow @asayf, @jnsilva, @anthonyn1cholas and @umarali on Instagram.

"I like photographers who capture humans interacting with their environment and thus follow accounts that inspire me to look at life from a new perspective," says traveling Instagrammer Asif Khan (@asayf), who lives in the Kenyan capital of Nairobi.

Asif recently started the #AbandonedNairobi hashtag series with other Instagrammers to document some of the human stories behind derelict places in his home city. “They all have such interesting stories behind them,” he says. “The first place we picked was originally a hospital. In a country that is desperately short of such facilities, having an abandoned hospital just doesn’t make sense.” Asif often looks for the human element in photos: “We are not separate from our surroundings,” he explains, “We leave our mark wherever we go.”

He regularly goes out shooting with fellow photography enthusiasts Samir Dave (@samdave69) and Ahmed Salim (@ahmedsalims). Some of his favorite Instagrammers to follow from Africa also include Steven Chikosi (@stevenchikosi) and Roy Potterill (@roywrench). Asif says he met some of the most important people in his life through Instagram and recently traveled to New York to meet some of them in person. Here’s his list of favorite people to follow:

  • J.N. Silva (@jnsilva) – “He’s one prime example of a guy who’s taken it on himself to grow the Instagram community in New York City and who gets more and more people shooting. Of course, his photography is brilliant. I learnt a lot from him.”
  • Anthony Nicholas (@anthonyn1cholas) – “His photography from New York and New Jersey is phenomenal, and he’s so humble! Always a good quality to have.”
  • Umar Ali (@umarali) – “His photographs documenting life in the Pakistani city of Lahore are mesmerizing. His photos take what seems like small moments and make it so much more.”


User Feature, Who I follow,

#WhoIFollow: Japan’s @koshi_another_side

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Koshi and his favorites, follow @koshi_another_side, @chikuwa91 and @laylah on Instagram.

For Japanese Instagrammer Koshi Nishijima (@koshi_another_side), the natural landscapes around his hometown of Fukuoka serve as his inspiration for photography. “My favorite place to shoot is Aso Kujū National Park. You can find valleys, wetlands, volcanos and grasslands with grazing animals, as well as a long strip of road that runs straight through all of this nature. It’s often quite foggy there and even icy in the winter, which brings out the mood,” he explains. He enjoys exploring nature with friends he’s met through Instagram, trying out different ideas to create surreal scenes. “I don’t shoot just to share pretty images. What I want to share is the moment and the ambiance of the time I spend with great people in my favorite places to shoot,” he says.

Koshi also experiments with his iPhone camera. “If the focus and exposure is just right, you can get very clear images and even create bokeh.” He then edits his photos based on his impression of the moment.

Looking for more natural scenes from Japan? Follow some of Koshi’s favorite Instagrammers:

  • @chikuwa91: “His work is so unique and always gives me a pleasant surprise. We go shooting together a lot, but it feels like he’s capturing things in a completely different demension.”
  • @laylah: “Her photos are just plain cool. I don’t know any other girl who takes such edgy photos.”


Who I follow, User Feature,

#WhoIFollow: Tokyo’s @10_ya

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Tomoyasu and his favorites, follow @10_ya, @iamnocco, @sfurusho, @chrisozer and @jasonmpeterson on Instagram.

Tokyo Instagrammer Tomoyasu Koyanagi (@10_ya) developed his own photographic skills by being conscious of simplicity, naturalness and lighting. “When I shoot photos, I try to take out everything that’s unnecessary and capture the image so that anyone can understand my story by seeing that one single photo,” he explains. “I try to visualize what I am seeing in black and white in order to focus on the light and shadow.” Whether it’s a rainy cityscape, a vast grassland or his friends, Tomoyasu always strives to capture the truest, most beautiful moment of the world he sees.

Despite his talent, Tomoyasu did not take up photography until he first got his iPhone a little over two years ago. He initially found Instagram useful for the filters it offers, but he soon became fascinated by the global creative community forming on Instagram. “When I started using Instagram, there already were a bunch of active photographers, and I was just amazed,” he says. Since then, Tomoyasu has also come to enjoy the interactions he has on Instagram, even going out far to scenic areas to shoot photos and meet with other nearby Instagrammers.

Tomoyasu finds inspiration from Instagrammers who have a completely different style than his, but who still embrace the elements important in his work: simplicity, naturalness and the balance of light. To tune into some of Tomoyasu’s favorite people on Instagram, follow these great accounts:

  • Nocco (@iamnocco) – images filled with nature using soft, warm colors
  • Souichi Furusho (@sfurusho) – minimal images created by light and shadow
  • Chris Ozer (@chrisozer) – American photographer who is one of Tomoyasu’s first inspiration on Instagram
  • Jason Peterson (@jasonmpeterson) – another one of Tomoyasu’s early inspiration who captures dynamic images in black and white


User Feature, Who I follow, thekitchenwitch, food art, food photography, food,

#WhoIFollow: Kitchen Witchcraft with Food Blogger @thekitchenwitch

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Jess and her favorites, follow @thekitchenwitch, @yossyarefi, @thehousepie, @waywardspark and @thegreatkosmickitchen on Instagram.

Jess Schreibstein (@thekitchenwitch) credits childhood summer vacations chowing down on local butter-coated sweet corn on Chincoteague Island, Virginia, as a stepping stone in her path to food blogging. Inspired by her parents who were both talented in their kitchen at home, Jess began trying her hand in the kitchen when she left home. “The more I began to cook, the more I began to approach food as more than just putting a meal on the table,” she says. “It’s this amazing thing—so much of our health and energy comes from what we choose to eat.” Jess’s passion for food is evident in her Instagram photos, where she shares everyday moments made all the more special with freshly baked cookies or a trip to the farmers market. Putting the emphasis on simple, local and seasonal ingredients, she lets the food tell the story in her photos to demonstrate that home cooking is not only accessible but also fun.

An active member in the Washington D.C. food scene, Jess founded the DC Food Swap, a series of teaching events where individuals learn cooking techniques or trade homemade goods. As she explains, the DC Food Swap was created “to bring together our local food community and create opportunity for new cooks to practice and share their efforts in a supportive space.” Jess has been documenting her culinary exploits on her blog, Witchin’ in the Kitchen, for four years and uses Instagram as a quick, informal way to share her culinary witchcraft and find inspiration.

Looking to expand your kitchen knowledge? Jess shares some of her favorite Instagram accounts.

  • Brooklyn food stylist @yossyarefi - Yossy’s beautiful blog, recipes and photographs have been an inspiration for me for a long, long time.
  • Folklorist, writer and food blogger @thehousepie - Everything I know about pie history and folklore I can credit to my friend Emily.
  • Rural living in Western Oregon with @waywardspark - Camille is a force. I’ve learned so much about preserving and putting up food from her.
  • Food blogger @thegreatkosmickitchen - Finding Summer Ashley through Instagram was like finding a long-lost friend. Her photos are a great introduction on using food and herbs for healing.


london fashion week, lfw14, catherine pockson, Who I follow, User Feature,

Who I Follow: London Fashion Week with @catherinealpines

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from London Fashion Week as it unfolds, browse the #LFW14 hashtag and follow singer @catherinealpines, fashion blogger @susiebubble, designers @eudonchoi, @viviennewestwoodofficial and venue @somersethouselondon.

"Music and fashion are my two great loves," says Alpines (@alpinesmusic) frontwoman Catherine Pockson (@catherinealpines). “Every time I go to London Fashion Week I am struck by the infectious energy in the air. Each year, you can guarantee that boundaries in fashion design will be pushed and new talent will flourish.”

Here, Catherine recommends her favorite shows and venues to visit during London Fashion Week 2014 and reminds fashionistas hotstepping the shows to pack your flats, wear pastel shades no matter the weather and follow her favorite “FROWer” (front rower) fashion blogger Susie Lau (@susiebubble).

Show Highlights

"The designer I am most looking forward to seeing is Eudon Choi (@eudonchoi). Choi used our song ‘Cocoon’ in the film for his collection for River Island and is deeply talented and trained in the art of tailoring. Choi skillfully blends masculine yet feminine, using sartorial techniques and masculine cuts to shape the female form.

"On February 15, I’m looking forward to Antipodium (@antipodium)—known for creating simple and subverted classics with a twist of kink. I am also excited by Dominic Jones’ (@dominicjonesjewellery) jewelry presentation. Dom became a fan of our music early on and we modeled for his collection in 2011. Every year he surprises me with his work.

"I have been obsessed with Vivienne Westwood (@viviennewestwoodofficial) since I was at school. Her show is on February 16, along with Mary Katrantzou (@marykatrantzou) and Topshop Unique.

"To round off the week, on February 18, I’ll be watching KTZ (@ktz_official) and Meadham Kirchhoff’s shows. The KTZ brand is known for playing with urban and indigenous silhouettes, as well as a strong emphasis on symbols, icons and pattern. Meadham Kirchhoff, on the other hand, are playful storytellers, designing pieces that entwine nostalgia and modernity.”

Top Location

"As well as the infamous catwalk shows, there is also the hub of designers showcasing their work throughout the week within the rooms of Somerset House (@somersethouselondon). These rooms exhibit emerging talent across the board in all fields ranging from luxe, knitwear and street wear. The designers which I am most excited about are Georgia Hardinge (hardingegeorgia), Claire Barrow (@claire_barrow) and jewelry designer Mawi (@mawijewellery). I have been fortunate enough to borrow Georgia Hardinge’s pieces on a few occasions, most notably in a music video for a track I co-wrote called 'Tidal Wave' with Subfocus.”


avianrecon, Avian Reconditioning Center, user feature, Who I follow,

A Bird in the Hand with @avianrecon

To see more of Allison’s photos and videos, follow @avianrecon on Instagram.

"When I was 12, I started volunteering at a wild bird rehabilitation center and got hooked. Now, I’m lucky enough to work with them at the Avian Reconditioning Center (ARC),” says Allison Miller (@avianrecon). “My official title is ‘Raptor Management Specialist’—I help clean, feed and care for injured and orphaned birds of prey brought to the ARC. I’m also a general falconer and use falconry for rehab as well as doing flight demonstrations for visitors. My favorite part is getting to release a healthy bird back to the wild. It’s the best thing ever!”

On Instagram, Allison shares photos and videos of the birds she works with at the center. “My favorite bird to photograph is Archer, a red shouldered hawk that I do flight demos with, because he just has the silliest personality. That said, everyone else favors the owls! Our petite screech owls, Hunter and Lucy, get the most likes, heads and shoulders above all the other birds.”

Allison also interacts with a “wonderful community of birders and falconers on Instagram” that she enjoys. To tune into some of Allison’s favorite people to follow, follow these great accounts: