Sturgis Motorcycle Rally

Spotlight: For more photos from the 73rd Annual Sturgis Motorcycle Rally, search the hashtag #sturgis, and visit the event’s location page.

Every year in early August, motorcycle enthusiasts from around the world congregate in the small town of Sturgis, South Dakota, for the Sturgis Motorcycle Rally. The event started as a single motorcycle race, but has since become a major destination for showing off custom cycles. The rally draws up to a half-million spectators each year and ends today.