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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


Who I follow, fashion, eva chen, nyfw, mbfw, prabal gurung, soo joo park, currente events,

Who I Follow: NY Fashion Week with @evachen212

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from New York Fashion Week as it unfolds, follow Lucky Magazine editor-in-chief @evachen212, model @soojmooj, stylist @carlynecerfdedudzeele, designer @prabalgurung and hairstylist @sammcknight1.

Thursday marks the official start of New York Fashion Week. As models sporting the newest styles for fall and winter 2014 begin to make their way down the catwalks, we caught up with Lucky Magazine (@luckymagazine) editor-in-chief Eva Chen (@evachen212). Eva keeps in close touch with her community on Instagram: “I love it when I can engage in a back-and-forth Instagram comment Q&A about the best SPF or my favorite designers of the season,” she says. “That, to me, is the new standard of fashion.”

Eva shared the people she’s most excited to follow this Fashion Week. For a look at the week through Eva’s recommendations, check out these accounts:

The Model – Soo Joo Park (@soojmooj)
“Besides having the most wickedly cool platinum blonde hair, Soo Joo has a great eye for everything—from food to fashion. She’s an ultra-chic downtown girl, yet down to earth (and funny!) as well.”

The Stylist – Carlyne Cerf de Dudzeele (@carlynecerfdedudzeele)
“Lucky’s Fashion Editor at Large, this legendary stylist tends to WRITE IN ALL CAPS and punctuate her captions with Française. She gives a peek into her enviable closet (oh hi, 10,239,298 Chanel bags) and enviable lifestyle (hanging with Miley, for instance).”

The Designer – Prabal Gurung (@prabalgurung)
“High fashion meets humble—Prabal is one of the genuinely coolest guys I know, and I love that he’s interactive with his followers. He posts photos of everything from backstage exclusives and red carpet dresses to trips to his native Nepal.”

The Hairstylist– Sam McKnight (@sammcknight1)
“Ridiculously talented but with a cheeky sense of humor, Sam gives his followers a look at the backstage workings at Chanel couture… as well as his English gardening habits.”

Lucky Magazine and IMG/Mercedes-Benz Fashion Week (@mbfashionweek) are also teaming up for an InstaMeet Thursday morning. Together with Eva and a few of her favorite fashion experts, a group of Instagrammers are exploring the tents backstage and sharing their photos and videos with the #luckyinstameet hashtag.


current event, nyfw, MBFW,

New York Fashion Week 2013

For more photos and videos from New York Fashion Week 2013, check out the Mercedes-Benz Fashion Week and Lincoln Center location pages and browse the #NYFW and #MBFW hashtags.

New York Fashion Week is officially under way! Fashion Week began in 1943 as a way to highlight American designers to fashion journalists during WWII when French fashion was inaccessible. Now, New York’s fashion weeks (for spring and fall collections) mark two of the most important events in the fashion world’s calendar. Top designers debut and showcase their collections to more than 100,000 industry leaders including buyers, retailers, celebrities and media.

This year’s show also includes InstaStops from backstage at both the Lincoln Center and MILK Studios runway venues.

To see more content live from the eight days of New York Fashion Week 2013, check out these Instagram accounts:


new york fashion week, nyfw, MBFW, events,

New York City Gathers for Fall Fashion Week

To scoop the latest fashions, be sure to browse photos at the Mercedes-Benz New York Fashion Week location page and visit the #NYFW and #MBFW hashtags.

Thursday marked the start of Mercedes-Benz Fashion Week (@mbfashionweek) in New York, where people from all corners of the fashion industry gather to showcase months of sketching, sewing, and planning for their Fall 2013 collections. This year, more than 90 designers are presenting their work.

Even though Fashion Week is currently threatened by an impending blizzard, many are shouting that the show must go on, refusing to let the predicted three feet of snow lead to show cancellations. Although some designers have already been forced to postpone shows due to delivery and flight delays, others are preparing for the weather by adding extra layers to their tents and offering live streams of their shows online.


nyfw, mbfw, current events, user feature,

Mercedes-Benz Fashion Week Takes Over NYC

New York Fashion Week (@mbfashionweek) is perhaps the fashion industry’s biggest event of the year, and marks the culmination of months of sketching, sewing and organizing. The runway shows and parties kicked off last night and continue through next Thursday, September 13.

To scoop the latest fashions, be sure to browse photos taken at Mercedes Benz New York Fashion Week, tagged #NYFW and #MBFW, or follow these awesome Instagrammers: