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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

Instagram Tips: Using Sierra

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Instagram Tips is a series that features Instagram-related pro-tips for both novice and expert users alike!  Check out the Support Center,, for more tips & help for Instagram.

The newest filter available in Instagram v2.1, Sierra, has been a wonderful addition to our filter family. With a subtle pink tone and a wonderful big border, this filter looks fantastic with most subjects — from landscapes, architecture and portraits (both pets and people) to nature macros and even #fromwhereistand photographs!

While Sierra can be applied to many different types of photographs, we’ve found that it can make scenes that lack contrast or an even exposure appear more desaturated or washed out. If that isn’t an intended photographic style, you can simply apply Lux, our newest photo editing tool, to bring back some of that pop to the scene!

Take a look at these beautiful photographs that have used this new filter, and be sure to tag any of your own Sierra photos with #sierra.

Photos by matescho, yashualangeman, elem, candykay, eithnesusan & meerkatwoman.

Instagram Tips: Using Hashtags

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Instagram Tips is a series that features Instagram-related pro-tips for both novice and expert users alike! Check out the Support Center,, for more tips & help for Instagram, including basic information on how to use #hashtags.

Adding tags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky. To get the most out of them, you’ll want to keep a few things in mind. We’ll use this photo of a beautiful 1966 Volkswagen van as an example!

Be Specific

Choosing specific tags will help you connect with other like-minded people on Instagram. For this photo, instead of using the tag #van, we could use #vwvan. The photo will be added to that highly targeted tag page, where other Volkswagen lovers will be able to find the photo more easily (without sifting through photos of Toyota Siennas and Chevy Astros).

Be Relevant

Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo. Using very general tags like #photo might get you a few likes, but with over 700,000 photos tagged #photo, it isn’t the best way to make your photos stand out and connect with the people most like you. Relevant tags will help you attract new followers who will take a genuine interest in your photos and continue liking and commenting on your photos over time. For the photo above, in addition to #vwbus, we could use the tag #volkswagen.

Be Observant

Pay attention to the other hashtags used on photos that use the same tag as yours. You may discover a popular hashtag you hadn’t thought of on your own. For example, on photos tagged #volkswagen, we can see that many of those photos also use the tag #vw. When you do a search for those tags, you’ll find out that Instagrammers use #vw to describe their Volkswagen photos more than twice as often as they use #volkswagen!

After tagging the photo with relevant and specific tags, you may also find that people sharing photos similar to yours are using even more specialized tags that you hadn’t thought of originally. For our photo, we found that photos tagged #vw and #vwvan also use #vwbus.

Do you have any tips for tagging your photos? Reblog this and let us know in the comments!

The photo at the top of this post was taken by jameswagner.

Instagram Tips: Using Lux

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Instagram Tips is a series that features Instagram-related pro-tips for both novice and expert users alike!  Check out the Support Center,, for more tips & help for Instagram.

If you missed the news, Instagram v2.1 is out and we’ve introduced a new feature called Lux. With a single tap, photos that are underexposed or lack contrast are instantly transformed. We’ve found that Lux is especially perfect for landscapes & cityscapes. Check out the example photos below to get a better idea of when Lux works best!

An underexposed iPhone photo of a building due to poor lighting from shade is transformed into a lovely detailed shot. Lux balances the exposure, provides much needed brightness, and the image really comes to life.

This already beautiful photo is significantly improved with Lux. The colors become brighter, details in the sign and tower are brought out, and the contrast in the sky makes the clouds pop.

The original image is your standard mobile phone photo - decent exposure, good color, and plenty of detail. But with the addition of Lux the colors become more vibrant and you begin to notice details that weren’t visible before. Lux truly transforms your photos …

… and with the addition of a filter, they can become even more beautiful!

Be sure to tag any of your photos that utilize this new feature with #lux in order to share your photos’ stunning enhancements!

Instagram Tips: Share Photos You’ve Already Uploaded

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Instagram Tips is a series that features Instagram-related pro-tips for both novice and expert users alike!  Check out the Support Center,, for more tips & help for Instagram.

Have you ever hit “Done” after editing a beautiful photo and realized, as it was uploading, that you forgot to turn on your share settings? We’ve all been there, but don’t worry - you can share a photo after it’s been uploaded!

Start by navigating to the image you’ve uploaded, tapping on the “…” below the image, then selecting “Share post”.

From there you can select the network you’d like to share to, or edit share settings. If you select Twitter, the URL for your image will appear in the space where you can compose your Tweet, as well as a character count so you know when you’ve reached 140 characters.

Once you tap the check mark, your image will be sent to the social network of your choice! 

Find information about sharing to Twitter, Facebook, Foursquare and other social networks from our Support Center!

Instagram Tips: Comments

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Instagram Tips is a series that will feature Instagram-related pro-tips for both novice and expert users alike! Each section header links to Instagram’s Support Center,, for more detailed information.

Comment notifications

You will receive a comment notification in the News tab when someone comments on one of your photos or mentions your username in a comment on anyone else’s photo.

If you have push notifications turned on you will also receive a notice of a like or comment on your locked home screen. You can also adjust which comments or likes are pushed to your phone so that way you’ll only see notifications from people you follow. You can find more information on push notifications in our help center here: Set up push notifications.

Tap & hold a username to reply

In any comment thread you can tap & hold a username in order to quickly reply to that user!

Delete comments

You can delete any comment you’ve left, both on your own photos and other photos, and you can also delete any comment left on a photo that you have posted, which includes comments left by other users.

To delete a comment tap the “comment” button below the photo, then swipe left or right on the comment you would like deleted, and tap delete! Note that there is no way to undelete a comment once you have removed it.

Edit a caption or comment

Have you ever posted a photo & realized there was a typo or you forgot to add something to your caption? While deleting the photo all together is an option, you can also tap “comment” and swipe to the left or right to delete your caption, then re-type and send a proper caption. Unfortunately, this will only work if there have not been any other comments added to your photo between the time you delete and repost, so you’ll need to quickly re-type your caption!

Should you need to edit a comment, you can follow the steps outlined in “delete comments” above in order to remove, re-type and re-send a comment you’ve left.


If your profile is set to public you can add hashtags to your photos in order to add them to a tag page with similar images! Hashtags are a great way for others to discover your photos on Instagram. Here are some hashtag tips:

  • Private users’ tagged photos will not appear on tag pages.
  • You can only tag your own photos.
  • You can add a hashtag to your photo even after you’ve uploaded it with a caption! Just add a comment with your hashtag and it’ll be added to the tag pool.
  • Numbers in hashtags will work, but special characters such as % or $ will not.
  • Try to be as descriptive as possible. We limit the number of hashtags to thirty in order to prevent photos from being mis-tagged.
  • You can tap on hashtags to see the tag page & discover similar photos or search for a specific tag from Profile > Search Instagram > Tags.

Instagram Tips: Likes

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Instagram Tips is a new blog series that will feature Instagram-related pro-tips every other Thursday for both novice and expert users alike! 

How to like

Below every image there are “❤ like” and “💬 comment” buttons. If the image has a caption these buttons will be directly below this caption & if the image has any recent comments they will appear below those.

Double-tap to like

Devices running iOS 4.0 or later can double tap on a photo to like it!

Viewing all liked photos

Navigate to the “Profile” tab, then under the Photos section tap “Photos you’ve liked”. You can then see the 32 most recent images you have liked in grid or list view. 

How to unlike

If you’ve accidentally double-tapped to like, or unintentionally hit “❤ like” on your own photo, you can remove the like by re-tapping the “❤ liked” button just below the image.