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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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The Week on Instagram | 101

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The Week on Instagram | 100

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Instagram Three Years Later

Three years ago today, Instagram launched to the world. Since then, we’ve seen people all around the globe join Instagram to share their lives through photos and videos.

This year, the community experienced a number of important moments. We surpassed 150 million people who use Instagram every month, saw the first InstaMeet in Russia and introduced a new medium: video. We’re humbled and excited to watch the Instagram community continue to grow and thrive.

To celebrate the global community, this week we highlighted three stories of friendships made on Instagram. To view those stories, visit the links below:

Who I Follow

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Instagram as a Growing Business

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Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. Instagram is a place where people come to connect and be inspired, and our focus with every product we build is keeping it this way.

We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community. 

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine. 

We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.

As always, you own your own photos and videos. The introduction of advertising won’t change this.

Thanks for listening, and stay tuned for more details. We’re excited to continue building Instagram alongside this inspiring community.

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#WhoIFollow: Barcelona’s @isabelitavirtual

This weekend, Instagram celebrates its third birthday! To mark the event, throughout the week we’re sharing a special series of #whoifollow features asking Instagrammers to share their favorite person to follow. For this second installment, we’ve asked Isabel Martinez (@isabelitavirtual) from Barcelona to share hers.

Isabel Martinez (@isabelitavirtual) began using Instagram in 2011. Working as a copywriter in Barcelona, Spain, Isabel says her work influences the scenes she captures: “I love sharing stories, playing with mystery and color. I usually add a concept that changes or gives a twist to the image.” In the last year, @vogueitalia invited Isabel to participate in an exhibition alongside professional photographers, and Spanish designer @officialdelpozo brought her to New York to document Fashion Week. “I had never though of myself as a photographer, but that changed a few months ago. I realized that sometimes intuition is more important than knowledge.”

Isabel draws inspiration from Instagrammers she follows all around the world—from the connections she makes and the different points of view she encounters. Her favorite person to follow is Raphaël Liais du Rocher (@raphaelliais) of Morocco. “Rafa is the kind of person that wants to evolve and experiment on Instagram, and that’s something very important to me. His personal view on Morocco is always inspiring.” For more from Isabel and Raphaël, be sure to follow @isabelitavirtual and @raphaelliais on Instagram.

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Announcing Instagram for iOS 7

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Today we’re excited to announce Instagram for iOS 7.

We put the community—and the photos and videos you share—first. To bring you the best experience possible, we have always valued beauty and simplicity in our app. With the introduction of iOS 7 and its emphasis on clarity, we were excited to rebuild the look and feel of Instagram in a way that would bring these principles together and let the moments this community captures and shares shine.

In this update you will find that we’ve increased the size of photos and videos in your feed so that they expand to the edges of your screen. We’re also happy to say that increased size means increased resolution, so photos and videos will be clearer and more vibrant than ever.

In grid view, we streamlined things so that your content will also appear larger. We led our redesign with a focus on clarity to keep the feel of Instagram clean, simple and grounded in the photos and videos you discover and share.

Lastly, in keeping with iOS 7’s conventions, we’ve made profile pictures circular so Instagram feels at home on your phone.

To learn more about Instagram for iOS 7, visit the Instagram help center.

Instagram for iOS version 4.2 is available for download today in Apple’s App Store.

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