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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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Photography, Fashion, Art, art on tumblr, paris fashion week, PFW, pfw ss15, behind the scenes, Paris, Instagram,

Behind the Scenes at Paris Fashion Week Spring/Summer 2015

For more behind-the-scenes photos and videos from Paris Fashion Week, browse the #pfw hashtag and follow @alexandrautzmann and @kevintachman on Instagram.

Backstage at Paris Fashion Week, you’ll find some of the best models, makeup artists, hair stylists and designers in the world. “If you don’t capture something beautiful, you’re doing something wrong,” says Kevin Tachman (@kevintachman), a veteran of shooting behind the scenes at shows. “The challenge is to quickly find the essential elements to capture at each show, keep your images fresh and remember not to take things too seriously.”

For Alexandra Utzmann (@alexandrautzmann), who was shooting backstage at the spring/summer 2015 collections for CR Fashion Book (@crfashionbook), the experience of photographing the work that goes on behind the runway is always a surprise. “You don’t know which kind of light is going to be back there, what the fashion and the casting are like, if you’re going to be stuck in a space for photographers or if you will be able to walk around,” she says. “Backstage can be kind of a fight—super crowded, very short time, very low light and a lot of photographers—but it’s also that energy that is interesting.”

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Photography, Fashion, design, lfw, lfw ss15, street fashion, le21ème, adam katz sinding, behind the scenes, Instagram,

Behind the Scenes at London Fashion Week

To see more behind-the-scenes moments from London Fashion Week, browse the #lfw hashtag and follow @le212m2 and @britishfashioncouncil on Instagram.

Despite featuring photo after photo of stylish people dashing between fashion shows, Adam Katz Sinding's (@le21eme) Instagram bio reads, “This is NOT a street style blog.” He’s not joking. “I like to think I’m documenting a zeitgeist,” he says. “Something we can look back on and remember beyond the clothing and fashion. Maybe feel something.”

Documenting every fashion week is different. “In Italy you have lots of color and flare,” he says. “Paris is minimal (but still amazing) and New York City is insane. Crazy humidity. We run for photos. Like run run. Not jog. It’s a lot of fun but it’s also really dangerous with the traffic. Some of us get hurt but I think it’s worth it.”

And London Fashion Week? “It’s very multi-faceted,” he says. “It’s not like New York City, Milan or Paris. The people are very creative and often quirky. It’s nice.”

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Art, Fashion, illustration, cartoon, rio de janeiro, brazil, User Feature, Instagram,

Between Dream and Life with @iamlubi and @iamfubi

To see more photos and videos from Lubi and Fubi’s colorful carioca life, follow @iamlubi and @iamfubi on Instagram.

Rio de Janeiro illustrator Luiza Bione’s (@iamlubi) portraits of herself as a colorful character named Lubi blur the line between daydreams and reality. Luiza has been documenting her life through colorful illustrations for as long as she can remember. As a small child she created a cartoon version of herself called Lubi and has been illustrating herself for the past 18 years. “Through illustration, even bad moments—like waking up with a bad hair day or sitting in traffic for hours—become funny. Drawing also makes virtually any scenario possible: if Lubi wants to visit the moon she can.” Luiza began using Instagram after her boyfriend Paulo Delvalle (@paulodelvalle) suggested it might be the perfect way to really bring Lubi to life, telling her story as if she were a real person. “Last year on Valentine’s day, Paulo made me a card asking me to be his girlfriend. He created an illustrated version of himself called Fubi, and that’s how (@iamfubi) was born. Since then, I’ve been drawing Lubi and Fubi based on our lives as well as all the things we dream of doing.”

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Fashion, design, nyfw, emptyrunway, lucas lefler, richie talboy, landon nordeman, behind the scenes, Instagram,

Behind the Scenes at New York Fashion Week

To see more behind-the-scenes moments from New York Fashion Week, follow @landonnordeman and explore the #nyfw hashtag.

At New York Fashion Week (#nyfw), photo editors turned to Instagrammers to interpret the collections in unexpected ways. Vanity Fair (@vanityfair) featured haunting photos by Richie Talboy (@okrichie) and Lucas Lefler (@lucas_lefler) of empty runway sets just before the shows started. W Magazine (@wmag) asked Olivia Locher (@olivialocher) to capture the beauty transformations models make backstage. And New York Magazine’s The Cut (@thecut) sent Landon Nordeman (@landonnordeman) to shows to shoot bold photos reminiscent of Martin Parr or Guy Bourdin. “I’m motivated by the non-moments, colors, gestures and juxtapositions that pulse inside the high-paced chaos of the catwalks and all that surrounds them,” Landon says. “The only hard part, really, is keeping up.”

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photography, documentary, Photojournalism, london, street style, portrait, fashion, damien frost, alternative, Instagram, user feature,

On the Fringes of London’s Street Style with Damien Frost

To see more photos of the characters Damien captures, follow @harmonyhalo on Instagram.

“I’m often attracted to the more flamboyantly dressed—people living their own opera and acting out their theater on the street.”

Damien Frost (@harmonyhalo) is an Australian graphic designer who lives in London, where he makes posters for ballet and opera houses. Though self-described as reserved and conservatively dressed, Damien is drawn to the eccentric. Every day after work, he searches the city—sometimes for hours—until he has a “random encounter” that produces a portrait of a stranger’s creative style.

“I’m attracted to people on the fringes, whether that be on the fringe of fashion or gender or just what is considered mainstream,” Damien says, “but sometimes it might just be a little subtle touch, a flower in the hair, nice makeup or just a general style that the person seems to be inhabiting very well.”

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Photography, Fashion, design, Black and White, copenhagen, cphfw, henrik vibskov, behind the scenes, current events, Instagram,

Behind the Scenes at Copenhagen Fashion Week Spring/Summer 2015

To see more behind-the-scenes moments from Copenhagen Fashion Week, follow @gittestark and explore the #cphfw hashtag.

At the spring/summer 2015 shows at Copenhagen Fashion Week (@cphfw), Instagrammer Gitte Stark (@gittestark) has been applying her dramatic, somewhat melancholic style to backstage photography for V Magazine (@vmagazine). “The best part is watching the theatrical transformation of the models, seeing them rehearse and collect their thoughts before the show begins,” she says. “It makes me realize just how much work is put into staging that one moment on the runway.”

Gitte and other Instagrammers captured behind-the-scenes moments at shows by designers including Barbara I. Gongini (@barbaragongini), Henrik Vibskov (@henrikvibskov) and Mads Nørgaard (@norgaardcph). “Barbara I. Gongini is one of my favorite designers,” she says, “because of her minimalistic but extremely dramatic universe.”

“Copenhagen Fashion Week perfectly reflects its culture,” Natasha Stagg (@natasha_stagg), online editor for V Magazine, says. “It’s all about the details that slightly adjust a tried-and-true formula.”

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Photography, Fashion, Crafts, Hair, Kids, User Feature, Instagram, current events, twins, braidideas, hair art,

Twinning Hair Art with @jehat

To see more photos of Jill Ehat’s creative hair braiding, follow @jehat on Instagram.

“I’m totally obsessed with fauxhawks right now,” says Jill Ehat (@jehat), who is the mother of twin six-year-old girls. “My favorite top five styles are fauxhawk braids, bun hawks, buns, pancaked Dutch braids and rope twists. I’m especially good at tighter braids and active styles because my girls have something nearly every day like dance, swim, tumbling or soccer.”

If there’s a way to braid hair, Jill Ehat probably knows how to do it. She started at an early age doing hair for her two sisters and then friends in high school and college. Now it’s a big part of her life raising her daughters. “They love doing hair, too—they will braid, twist and put in ponytails on anyone that will let them!” Jill says.

The girls even like to “twin” with other girls on Instagram. As Jill explains, “‘twinning’ is when you and another hair account wear the same hair on the same day. We try to post at near the same time, which gets tricky when they’re around the world. My girls like to look on a map & see where their hair twins live: Sweden, Singapore, Australia, Canada, Netherlands, etc. I think it’s especially fun to twin with actual twins!”

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Photography, travel, fashion, Japan, hairdresser, hair cut, backpacking, User Feature, Instagram,

Exploring the World One Haircut at a Time with @juuuuuuuun

For more photos and videos from Jun Kuwabara’s journey across the world, follow @juuuuuuuun on Instagram.

Taking only a backpack, his guitar and his hairdressing tools, Jun Kuwabara (@juuuuuuuun) of Yamanashi, Japan set out on an around-the-world trip this April. “I wanted to engage in something significant while I traveled,” says Jun, “and the only thing I can do is cut hair—so I thought I’d work on an idea of cutting hair for 1,000 people.”

Jun is now traveling through Southeast Asia, volunteering to cut hair for locals, orphans, fellow travelers and Japanese expats who find him through his blog or Instagram account. “I start out by asking around for places where I can perform hair cuts or places where people gather,” he says. The places Jun ends up can be in the most unusual locations for haircuts, such as sidewalks, parks, storefronts and even beaches. “I sometimes put up a sign for people to notice, but once I start cutting for one person, onlookers will usually ask for a haircut, too,” Jun explains. While communication is not easy in these foreign countries, Jun says that for the most part, his customers are happy with their new look.

Although there is no concrete travel plan in his trip, Jun hopes to visit India, the Middle East, Africa, Europe and South America in the coming months.

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