Nic Adler, who runs the legendary West Hollywood venue The Roxy, has started to connect with LA music lovers on Instagram. He checked out the Instagram photos that were taken at The Roxy and decided to create an account for the venue itself. “We want to be where our fans are and we love being able to interact like this,” he says. @theroxy now has over 7400 followers on Instagram and nearly 100 photos.
"We started only using Instagram to post show photos and pictures from inside the building, but the thing we learned right away is that the photos don’t have to be only music related," Adler says. "The Roxy posts all kinds of photos now including art, scenery, and funny things we come across, while sprinkling in pieces to promote our shows. The best thing you can do for your business on Instagram is show people why they should get to know you."
The Brooklyn Bowl has just started using Instagram to connect with fans, and to kick things off they’re holding a contest. The 16-lane bowling alley and rock club is encouraging people to snap photos at the club – “be it of your bowling shoes, Blue Ribbon fried chicken, or your best electric slide” – and tag them #brooklynbowl for a chance to win 2 free tickets to any upcoming show. The contest is a great way to interact with fans and build up a beautiful collection of photos for the club.
Want to know who’s sharing photos at your business?
Here’s a simple way to find out: 1. Take a photo at your business, then tap the Where? field before uploading the photo 2. Find your business in the nearby results or by searching for the location* 3. Select your business, then upload your photo 4. Once your photo has been uploaded, tap the location name that appears in blue text above your photo to see all the photos that have been tagged with that location.
Take a cue from the Roxy and try reaching out to some of the Instagrammers taking photos at your business. If there aren’t any photos on your location page yet, consider hosting a contest like the Brooklyn Bowl’s to get things started. Also be sure to check out our best practices and tips for brands on Instagram.
Note that you can also view all the photos associated with a place on websites that use the Instagram API, such as web.stagr.am. Just click on the location associated with a photo to view the location page; for example, here’s the page for all photos taken at the Westminster Bridge in London.
*If you can’t find your business through a search, it hasn’t been added to Foursquare’s location database. You’ll need to add it in order to create a location page for your business on Instagram. Learn how to do that here.