Instagram’s role as a tool for keeping tabs on current events was highlighted earlier this month when Instagrammers spread the word about Osama bin Laden’s death through photos, snapping photos of American flags, President Obama’s speech and the crowds outside the White House. Instagrammers continue to share photos of newsworthy events, resulting in a highly visual way to keep tabs on what’s happening in other parts of the world. A tag search for #flood, for example, will reveal hundreds of photos showing the recent flooding in towns along the Mississippi River. News organizations have taken note, and we wanted to highlight a handful that are leading the way in communicating the latest news through photos.
Get a peek inside 30 Rock. @nbcnews shares great photos of the NBC news rooms, the guests that drop by NBC Studios, and off-site photos such as this one of Brian Williams, the host of NBC Nightly News, on the scene in Tuscaloosa, Alabama, where a tornado had just passed through.
ABC World News
In addition to sharing photos covering the latest breaking news, ABC World News gives their Instagram followers a behind-the-scenes look into preparing for the evening’s show. Browse through @abcworldnews feed to see photos of the show’s anchor, Diane Sawyer, preparing to record the show from such spots as the rubble of post-tsunami Japan and the floodwaters of Memphis, Tennessee.
As one of the first news organizations to join Instagram, NPR has led the way in sharing breaking news through photos on Instagram. Recently, NPR celebrated the 40th anniversary of All Things Considered by sharing retro photos over the show’s last 40 years. Below is a photo @npr shared of crowds outside the White House on the night President Obama announced that Osama bin Laden was killed.
CNN iReport is finding innovative ways to highlight photos on Instagram that show newsworthy events. @cnnireport encourages Instagrammers to tag their photos #cnnireport, and then iReport staff sifts through those photos and shares a select few with their 27000+ followers. So far, @cnnireport has featured photos of the Mississippi River levees, rising gas prices in the US, and the storms that passed through Alabama last month.
Fayetteville Flyer is a locally owned, online news and information resource dedicated solely to the city of Fayetteville, Arkansas, and their Instagram account, @fvilleflyer, is a great example of how local news can be delivered instantly through photos. @fvilleflyer shares photos of everything from new restaurants spots and civil issues to bank robberies. It’s a fun account to follow, even if you don’t live in Fayetteville.
For tips on using Instagram to deliver news, take a look at NBC News’s 3 Tips for News Orgs Using Instagram.
Know any other news organizations using Instagram in innovative ways? We’d love to hear about them. Just send an email to email@example.com and let us know!