Adventures in Snowy NYC with #brooklyndirectconnect

For more photos and videos from the meet-up, check out the #brooklyndirectconnect hashtag.

Just a day after the launch of Instagram Direct, New York City saw one of the first substantial snowfalls of this winter. Undeterred by the cold, a few intrepid Instagrammers decided to celebrate the snow by meeting up under the Manhattan Bridge.

As the snow began, NYC Instagrammer Danielle (@mimizinne) sent a video of herself walking through Prospect Park in the snow to a group of her friends with Instagram Direct. Her caption: “Bundle up guys. It’s cold outside.” In the span of a few minutes, the conversation around her video turned to ideas of getting together—and within a few hours, they had all gathered under the Manhattan Bridge in Dumbo. As Danielle explains, “For a lot of the people, I don’t have their phone numbers. It was a way to reach out to a bunch of people who I know through Instagram.” People on the thread invited their friends in turn, bringing together a group of new people excited about the beautiful snow in their city.