Yesterday, photos of turkeys and pies took over Instagram as people celebrated Thanksgiving Day with friends and family. We saw record usage as Instagrammers shared photos of their loved ones and holiday celebrations.
Over 10 million photos that mentioned Thanksgiving-themed words in their captions were shared yesterday. For several hours throughout the day, more than 200 photos about Thanksgiving were posted every second. Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far.
We’re thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we’re excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season.