Sturgis Motorcycle Rally

Spotlight: For more photos from the 72nd Annual Sturgis Motorcycle Rally, search the hashtag #sturgis, and visit the event’s location page.

It’s the first week of August, which means that motorcycle enthusiasts are congregating in Sturgis, South Dakota for the annual Sturgis Motorcycle Rally.

The event started as a single motorcycle race, and has since become a major destination for showing off custom cycles. The rally draws up to a half-million spectators each year.