Want a fun way to change things up on your Instagram account? We’ve been noticing a growing trend as of late: users and brands are inviting other Instagrammers to take over their feeds for a day!

Food Republic (@foodrepublic) has had a few guest Instagrammers, including chef Tom Colicchio and the band Wavves. This week, they asked popular Instagrammer @samhorine to take over their account while he travels through Italy, sharing his food exploits exclusively with their followers.

Not sure how to reach out to your biggest Instagram fans? Host a contest! General Electric (@generalelectric) did just that, offering one Instagrammer a trip to the GE Aviation facility in Wales to snap behind-the-scenes photos. @adamsenatori, a photographer and pilot from Wisconsin, was the lucky winner.

Last fall, Burberry (@burberry) invited Instagrammer @mikekus to London to photograph behind the scenes during the Burberry show at London Fashion Week. @mikekus had access to the show’s facilities leading up to the event, which allowed him to capture the atmosphere surrounding the event both before and during the show.