We’re continually impressed with the many different ways brands use Instagram to visually communicate with their followers. To coincide with the holiday season, Banana Republic has just launched a new campaign on Instagram called the Ultimate NYE Party Contest, in which they’re encouraging users to share photos showing their party looks with #BRPartyLook for a chance to win an all-expenses-paid trip with 5 friends to New York City for a New Year’s Eve bash.

“Since the response to Instagram has been so positive from our fans, it was the perfect time to launch a contest using Instagram as an entry method,” Banana Republic says. “The holiday season is such a highly visual time - filled with sparkle, color and textures,” they say. “When we decided to launch a photo submission contest, Instagram was an ideal platform to not only capture these visual images, but also add a filter to evoke an additional sense of personality and vibe.”

Submit your party look via Instagram with #BRPartyLook by November 23rd for a chance to win a New Year’s Eve trip to New York with your friends! Starting November 24th, you can check out Banana Republic’s Ultimate New Year’s Eve page to see photos submitted to the contest and vote for your favorite styles.

As we see more and more brands use Instagram to communicate visually, we’re excited to see the many other creative ways Instagram and our API are used. Anyone can get started using the Instagram API by visiting our developer page, and you can check out other examples of how our API has been used here.

Photos by charronc, funderbug, thelisataylor, jillian_jigs, themariam & actorf.