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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.

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weekend hashtag project, whpblackandwhitevideo, Black and White,

Weekend Hashtag Project: #WHPblackandwhitevideo

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

This weekend’s tag was #WHPblackandwhitevideo, which asked participants to capture creative videos in black and white. Every Monday we feature some of our favorite submissions from the project, but be sure to check out the rest here.

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Super Bowl XLVIII, denver broncos, seattle seahawks, current event,

Inside Super Bowl XLVIII on Instagram

To see photos and videos from those at the game, explore the MetLife Stadium location page.

Today Super Bowl XLVIII kicks off at MetLife Stadium in New Jersey. The game starts at 6:30PM EST / 3:30PM PST, but activities are already underway. For live photos and videos from the sidelines, check out the following accounts:

Watching the big game from home? Share photos and videos from your Super Bowl party with the #superbowl and #SB48 hashtags.

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local lens, poland, user feature,

Local Lens: Scenes from Small-Town Poland with @ajkajk

In this series, local Instagrammers show you their favorite places to shoot around where they live. To explore more of Poland, follow @ajkajk on Instagram.

"After I finish school I’d like to study photography," says Agata Jackowiak (@ajkajk), an 18-year-old Instagrammer from Oborniki Wielkopolskie, a small town in Poland. Agata captures a vivid snapshot of life in the Polish countryside.

Though it’s a town of only 18,000, Oborniki provides Agata with ample creative inspiration. “Many of my photographs show the streets of my town and the terraced houses I pass by while going to and from school,” Agata says. “A favorite spot here is Obornickie Łazienki by the Wełna River. It’s where people go for scenic walks and to spend time with their families. There is also the old Wroniecki Bridge, which is perfect for Instagramming.”

Outside of Oborniki, Agata suggests visiting Ustronie Morskie, a small town along the Baltic Sea. “There is a long wooden jetty on the beach where you can take pictures of amazing sunrises and sunsets. If the weather is good you can see a lighthouse 13 kilometers (8 miles) away in Kolobrzeg. It is absolutely breathtaking.”

In February, Agata will continue her exploration of Poland—first visiting Warsaw, then Krakow. “If you are interested in the next steps of my journey, follow along!”

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weekend hashtag project, WHPblackandwhitevideo, Black and White,

Weekend Hashtag Project: #WHPblackandwhitevideo

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

The goal this weekend is to capture creative videos in black and white. Some tips to get you started:

  • Without color, light and shadows become your focal point. Look for window light and cloudy skies for a softer effect or seek out brighter sunlight for more contrast and drama.
  • Shapes also become more apparent in black and white. Focus on patterns and lines to create something more abstract.
  • Don’t forget about sound! Keep your ears open as you shoot and be aware of the sounds being recorded. Avoid windy settings to cut down on noise.

PROJECT RULES: Please only add the #WHPblackandwhitevideo hashtag to videos taken over this weekend and only submit your own videos to the project. Any video taken then tagged over the weekend is eligible to be featured right here Monday morning!

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current event, seollal, Lunar New Year, south korea,

Celebrating the Lunar New Year in South Korea

To see more photos and videos of Seollal traditions, browse the #설날 (Seollal), #떡국 (teokguk), #세배 (sebae) and #세뱃돈 (sebae-don) hashtags.

This week, many East Asian countries celebrate the Lunar New Year, which marks the first day of the lunar calendar. In most years, the holiday falls on the day of the second new moon after winter solstice, which this year is January 31. Many know this holiday as “Chinese New Year” with its dragon dancers, red packets and lanterns, but the holiday also has strong importance and rich traditions in South Korea as well.

In South Korea, the holiday is called Seollal (설날) and is celebrated over a course of three days. The event is one of the most important celebrations of the year for many families who often come together and pay respect to their ancestors. Many Instagrammers in South Korea are sharing the festivities taking place this week.

Traditionally, Seollal celebrations include wearing a formal dress called a hanbok (한복) and performing an act of sebae (세배)—a ceremonial deep bow to the spirits of deceased ancestors or to the eldest members of the household. Many children look forward to this day as they receive a gift of money called sebae don (세뱃돈) after the bowing, which comes enclosed in colorful envelopes. Festive meals are also a big part of Seollal, consisting of a dish called tteokguk (떡국)—a soup with thinly sliced rice cakes and dumplings. The rice cake is a symbol of new beginnings, and eating the rice cake signifies growing a year older with the new year.

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ArtThursday, Ernest Zacharevic, Penang, Malaysia, art,

Reclaiming Penang’s Old Hin Bus Depot with Art

For more photos from Ernest Zacharevic’s solo exhibition in Penang, Malaysia, explore the Hin Company Bus Depot location page.

A reclaimed bus depot in Penang, Malaysia, is home to the first solo show by Lithuanian artist Ernest Zacharevic (@ernestzacharevic). Adorning the Hin Company Bus Depot with dozens of murals and other site-specific installations, Zacharevic challenges the distinction between decay and art in an exhibit he’s named “Art is Rubbish/Rubbish is Art.”

The show, which opened on January 17 and runs through February 14, is free and open to the public. Learn more about Zacharevic’s work here.

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torah bright, user feature, current event, sochi2014, Who I follow,

#WhoIFollow: Along for the Ride at the Winter Olympics with @torahbright

In the #WhoIFollow series, we ask Instagrammers to share their favorite people to follow. For more photos and videos from Torah (@torahbright) and her favorite fellow Olympians on Instagram, follow US alpine ski racer Julia Mancuso (@juliamancuso), US snowboarder Danny Davis (@travelindan), Canada snowboarder Mark McMorris (@markmcmorris) and US alpine ski racer Steven Nyman (@believeinsteven).

Next week, the world’s best winter athletes will descend upon Sochi (@sochi2014) in southwestern Russia for the Winter Olympic Games (@olympics). Australian snowboarder Torah Bright (@torahbright), the defending gold medalist in the women’s halfpipe, is returning for her third Winter Olympics and plans to share her experience at the games on Instagram. “Snowboarding has given me a life I never could have dreamed of. I love snowboarding. My motivation to bring people along for the ride in Sochi is to share our sport’s rather unique culture,” she explains.

Torah also hopes to share moments beyond what you might see televised. “Some parts of competing at the Olympics are glamorous and some are not. I hope to share and paint a realistic picture of an athlete’s experience at the games.” In particular, Torah’s looking forward to meeting and spending time with other Olympians. “For a lot of the winter sports, the Olympics is the only time that all of our paths cross. The food hall in the athlete village is the best place for meeting people. I personally can’t wait to meet some ski jumpers—those guys literally fly!”

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Location Feature, rio de janeiro, brazil, hang gliding,

A Bird’s-Eye View: Hang Gliding over Rio de Janeiro

For more photos and videos of hang gliding in São Conrado, explore the Pedra Bonita location page.

Brazil’s Rio de Janeiro is known for its breathtaking views and natural beauty, a combination that makes nearby Praia São Conrado one of the world’s premiere hang gliding spots for tourists and locals alike. Hang gliders experience a bird’s-eye view of iconic landmarks such as Pão de Açúcar and the Cristo Redentor statue on Corcovado mountain. The setting allows hang gliders to savor an adrenaline rush while feasting on Rio’s jaw-dropping skyline. A few daredevils have shared their experience through photos and videos on Instagram.

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Ostankino Tower, location feature, Russia, Moscow, Architecture,

Floating Above Moscow in the Ostankino Tower (Останкинская телебашня)

To see more photos and videos from Moscow’s Ostankino Tower, explore the Останкинская телебашня location page.

Soaring 540 meters (1,772 feet) into the sky above Moscow, Russia, the Ostankino Tower (Останкинская телебашня) provides radio and television signal as well as an astounding view for those who venture to its top.

Completed in 1967 and named after Moscow’s Ostankino district, the tower was the world’s first freestanding structure to top 500 meters. Today, visitors can snap both panoramas of Moscow and the earth 360 meters (1,180 feet) below the tower’s glass-bottomed observation deck.