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Welcome to the Instagram blog! See how Instagrammers are capturing and sharing the world's moments through photo and video features, user spotlights, tips and news from Instagram HQ.


current events, jamie oliver, Food Revolution Day, frd2014,

Food Revolution Day 2014 on Instagram

To view more photos and videos from Food Revolution Day, browse the #FRD2014 hashtag and follow Jamie Oliver (@jamieoliver) and Food Revolution (@foodrev) on Instagram.

Today marks the third annual Food Revolution Day, a day of global action to get kids excited about healthy food, learn cooking skills and raise awareness of the importance of better food education.

"I won’t ever stop demanding positive change that gives the next generation a brighter future," says UK chef Jamie Oliver (@jamieoliver), who started the campaign in 2012. “It’s a sad fact that our children are getting unhealthier and they’re expected to live shorter lives than their parents. This is morally, socially and financially unacceptable, which is exactly why this record will carry on playing.”

From the UK to the Netherlands to Zambia, more than 100 countries are taking part this year. Jamie and his Food Revolution team are hoping to beat last year’s record of 1,260 events, with an aim of 1 million young people cooking on Friday. Schools and football clubs will be cooking alongside world-renowned chefs, and you can join in the fun by finding an activity in your area, going to a farmers’ market or just cooking a healthy meal at home and sharing your creation on Instagram with the #FDR14 hashtag.


art thursday, brighton festival, bf2014, william forsythe, choreography, art,

Dancing amidst William Forsythe’s Swinging Pendulums

For more photos and videos from Forsythe’s pendulums, explore the Circus Street - Old Market Brighton location page and browse the #WilliamForsythe hashtag.

Hundreds of timed pendulums dangle from the ceiling of an old municipal market building in the seaside town of Brighton, England. Designed by renowned choreographer William Forsythe, the swinging weights aren’t meant to be simply observed—they’re meant to make you dance. Visitors must dodge the pendulums in order to traverse the space, playfully jumping, running and moving in new ways as they go.

The installation, titled “Nowhere and Everywhere at the Same Time No. 2,” comes as a part of the 2014 Brighton Festival (@brightdome_brightfest), an exhibition of music, dance, theater, comedy and visual arts open until May 25.


tumblinbumblincrumblincookie, user feature, food,

Finding Inspiration in Singapore’s Melting Pot with @tumblinbumblincrumblincookie

For more photos and videos of Lin’s recipes, follow @tumblinbumblincrumblincookie on Instagram.

15-year-old Singapore Instagrammer Lin (@tumblinbumblincrumblincookie) found her passion for food and photography in the midst of a challenging time. “During my recovery from an eating disorder, I used my love for food to pull me up and spur me on to a full recovery and now it has evolved into a full blown passion,” Lin says. “I started from researching recipes and basic food concepts and adapting them to make my own recipes. Now I’m beginning to branch out into creating my own. As I’ve also always had an avid passion for the arts and photography, it made sense to integrate both interests and that was how I started my Instagram account!”

"Singapore’s multi-cultural backdrop means that we have an especially vibrant food scene, everything from Indian and Malay to Chinese and European," she says. "I find inspiration in flavor combinations and spices from different cuisines to fuse in my dishes and combine those with my belief in fresh and healthy food." Lin also finds inspiration in fellow Instagrammers Siobhan O’Brien (@superfoodsiobhan), Grace Chan (@honeyydrizzle), Juliet Rodriguez (@julietisamommy) and Izy Hossack (@topwithcinnamon). “These friendships I’ve formed over Instagram are further cemented by the passions we share. Their ventures into cuisine and photography always give me much inspiration.”


howishoot, User Feature, nicole franzen, flowers, plants,

How I Shoot: Photographing Flora with @nicole_franzen

For each How I Shoot, we ask an Instagrammer to tell us about the process behind their photos and videos. For more of Nicole’s photos and videos of plants, food, and day-to-day life made beautiful, follow @nicole_franzen on Instagram.

For Nicole Franzen (@nicole_franzen), a self-taught lifestyle photographer, springtime is very special. “In New York,” she says, “the winters are so long and grey. When we finally start getting green back into our lives, it’s almost spiritual. I can’t seem to get enough.”

Nicole says that she’s always been interested in things that grow. “When I was a kid, I would help my neighbor in the garden, asking lots of questions,” she says. “I typically have flowers in my home and admire them every day. Like most of the things I photograph I feel that it all connects.”

Here are Nicole’s tips for capturing the perfect picture of a plant or flower:


iPhone 5S

Vantage Point

"No right or wrong answer here. It depends on where the plant or flower lives. Get in close or pull away. Rows of lilacs, a close-up shot of a peony’s layers or a desert botanical scene–you can do no wrong."


"Ideal scenarios include fog, mist, dew and a fresh summer’s rain. A common misconception is that a sunny day is ideal for a photo, but sometimes it’s actually really harsh. For the best light, get up early and catch that morning light and dew in the garden. You won’t be sorry."




Location Feature, chapada diamantina, brazil, vale do pati,

Hiking into Brazil’s Vale do Pati

For more photos and videos from Vale do Pati, explore the Chapada Diamantina location page and browse the #valedopati hashtag.

Vale do Pati, a remote valley tucked away in Brazil’s Chapada Diamantina National Park, draws visitors from all over the world to view its natural sights. Located about 400 kilometers (248 miles) inland from Salvador, the capital city of Bahia, the park and its valley provide escape from the busy city and an alternative to Bahia’s usual beach getaways. From the many waterfalls and rivers to the abundant tropical vegetation and steep surroundings, Vale do Pati is an explorer’s paradise. As Rio de Janeiro Instagrammer Thássio Ferreira (@thassiof) recalls, “It was spectacular to see a huge wall with water running down it in all sorts of shapes: spirals, small drops and even rainbows.”

As a nature reserve, the valley has an estimated population of fewer than 100 people. Since motorized vehicles are forbidden in the valley, locals growing crops such as mandioca depend on mules for transporting any material resources. Travelers wanting to see the land’s abundant beauty can only reach the valley by foot or by mule, and the trip stretches for roughly 22 km (13.67 miles) under Bahia’s beating sun. Visitors then have the option of camping in the valley or staying with local families in very simple lodging where electricity and hot water are reserved for communal areas. Those staying with local families have been known to enjoy their warm spirit and homegrown food—a perfect ending to days of physical activity.


hashtag highlight, accidental art, art,

Hashtag Highlight: Stumbling Upon #AccidentalArt

To browse more photos of accidental art, browse the #AccidentalArt hashtag.

When it comes to art, what’s considered an accident?

Accidental art has been popping up in feeds since Instagram first begans. It comes from all angles and in all shapes, colors, sizes and styles. Whether a reflection in a puddle strikes you as impressionistic, a pile of trash appears to be a modern masterpiece or any haphazard moment in your day suddenly takes on a new light, accidental art is always around—as long as you take the time to notice it. For many Instagrammers taking the time to look at the world in a slightly more creative way, the #accidentalart hashtag has become a place to share their unique view with the rest of the Instagram community.


Worldwide InstaMeet, WWIM9, instameet,

Counting Down to Worldwide InstaMeet 9

For more information on finding InstaMeets to join for #WWIM9 or how to host your own, visit our InstaMeets page.

Got plans this weekend? Join us May 17-18 for Worldwide InstaMeet 9 (#WWIM9)! This is one of the best ways to meet fellow Instagrammers in your city and share your experience with the global Instagram community.

There is still time to join an existing InstaMeet or organize your own at Find inspiration and more details at

Make sure to tag your photos and videos with the #WWIM9 hashtag to share your InstaMeet with the world!


current event, vesak, asia,

Buddhist Communities Celebrate the Holy Day of Vesak

For more photos and videos from Vesak, explore the Lumbini and Swayambhu location pages and browse the #Vesak, #Wesak and #BuddhasBirthday hashtags.

This week, Buddhist communities throughout the world celebrate the birth, enlightenment and death of Buddha, widely known as Vesak (or Wesak). While countries celebrate the holiday at different times during the spring season, it is most commonly observed during the first full moon in May. The day of Vesak is a public holiday for many Asian countries such as Indonesia, Malaysia, Nepal, South Korea, Sri Lanka and Thailand.

Though Vesak traditions and rituals vary across the world, many visit Buddhist temples to make prayers. Other customs include decorating temples with colorful lotus-motif lanterns, parading electrical floats that depict stories from Buddha’s life, taking part in volunteer work and pouring scented water over statues of Buddha. In Nepal, thousands of Buddhist pilgrims from around the world come together for prayers and celebrations at Lumbini, Buddha’s birth place. The holy Buddhist temple of Swayambhu located east of Lumbini also opens to the public on the day of Vesak—the only time it’s accessible to outsiders each year.


User Feature, art,

Creating Flower Petal Art with @lovelimzy

For more photos and videos of Limzy’s artwork, follow @lovelimzy on Instagram.

"I believe art is not meant to be found only on walls or in high-end galleries," says Malaysian Instagrammer Lim Zhi Wei, who goes by Limzy (@lovelimzy) as an artist in Singapore. Soon after she started using Instagram, Limzy began to think of her Instagram account as a small gallery for her artwork that she could curate herself.

Limzy’s art is a combination of hand-drawn illustrations and random objects from stones and leaves to cereal and stationary. Her most recent series combines watercolor illustrations with flower petals, an idea she came up with as a birthday gift for her grandmother. “I pressed some rose petals and made her a bookmark with a painted girl wearing a petal dress. That’s how the floral works started,” she reflects. For Limzy, the most important elements in her photos are natural lighting and a piece of white paper. She often rushes home from work to complete and capture her project before sunset.

As a full-time art teacher until last year, Limzy missed days where she could sit and paint for hours. She says her projects have allowed her to create art in simple, fun and quick ways, and Instagram became a complementary element in her work. Her photos preserve the flowers at their freshest and also allow her to share her creativity to a broad group of people. She asserts, “Photography is amazing in that it acts like a time capsule to freeze that moment.”


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Weekend Hashtag Project: #WHPmamatoldme

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post announcing the weekend’s project every Friday.

In honor of Mother’s Day in many parts of the world this past Sunday, this weekend’s tag was #WHPmamatoldme, which asked participants to share a creative photo or video representing the best piece of motherly advice they’d ever received. Every Monday we feature some of our favorite submissions from the project, but be sure to check out the rest here.