The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.
Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.
Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.
You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.
I’m proud that Instagram has a community that feels so strongly about a product we all love. I’m even more proud that you feel empowered to be vocal and approach us with constructive feedback to help us build a better product. Thank you for your feedback, and I look forward to all that Instagram has to bring in the New Year.
I’m writing this today to let you know we’re listening and to commit to you that we will be doing more to answer your questions, fix any mistakes, and eliminate the confusion. As we review your feedback and stories in the press, we’re going to modify specific parts of the terms to make it more clear what will happen with your photos.
Legal documents are easy to misinterpret. So I’d like to address specific concerns we’ve heard from everyone:
Advertising on Instagram
From the start, Instagram was created to become a business. Advertising is one of many ways that Instagram can become a self-sustaining business, but not the only one. Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.
To provide context, we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business.
The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question. Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.
Instagram users own their content and Instagram does not claim any ownership rights over your photos. Nothing about this has changed. We respect that there are creative artists and hobbyists alike that pour their heart into creating beautiful photos, and we respect that your photos are your photos. Period.
I always want you to feel comfortable sharing your photos on Instagram and we will always work hard to foster and respect our community and go out of our way to support its rights.
Nothing has changed about the control you have over who can see your photos. If you set your photos to private, Instagram only shares your photos with the people you’ve approved to follow you. We hope that this simple control makes it easy for everyone to decide what level of privacy makes sense.
I am grateful to everyone for their feedback and that we have a community that cares so much. We need to be clear about changes we make — this is our responsibility to you. One of the main reasons these documents don’t take effect immediately, but instead 30 days from now, is that we wanted to make sure you had an opportunity to raise any concerns. You’ve done that and are doing that, and that will help us provide the clarity you deserve. Thank you for your help in making sure that Instagram continues to thrive and be a community that we’re all proud of. Please stay tuned for updates coming soon.
Here are a few key updates:
Nothing has changed about your photos’ ownership or who can see them.
Our updated terms of service help protect you, and prevent spam and abuse as we grow.
Today we’re excited to announce the release of the largest upgrade to our Instagram iOS camera since it was revamped just over one year ago. The camera has been the core part of the Instagram experience since the day we launched and as a result, we’ve made significant improvements to its look and speed.
We’ve brought the look of Instagram’s camera up to parity with the rest of our application. You’ll notice the following changes:
A preview of the most recent photo on your camera roll.
Improved Camera Roll image selector (iPhone 5 only) for quick access to your last photograph.
Optional grid guide for live photos and a permanent grid guide for the scale & crop screen.
Speed and reliability improvements.
New Filter: Willow
You’ve asked for more filters, and we’re excited to announce a brand new filter in both the latest iOS and Android releases! Willow is a monochrome filter with subtle purple tones and a translucent glowing white border. This filter works well on portraits, still life and architecture photographs with contrast.
In the past, there had been vast differences in the effective strength of the blur between the preview screen and the output in your feed and camera roll. With this update the blur you see is now the blur you’ll get! We’ve also completely overhauled the blur algorithm to increase quality and accuracy. Tilt-shift now gives a vastly more realistic rendering of depth of field because of these improvements and subtle tweaks to how we render the image.
No tilt-shift (left) versus high quality tilt-shift (right).
News Feed redesign that’s easier to digest, in addition to larger images.
Beautiful new welcome screen design.
Infinite scroll on user profiles and other grid views.
Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll.
Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue.