Today we’re excited to announce the release of the largest upgrade to our Instagram iOS camera since it was revamped just over one year ago. The camera has been the core part of the Instagram experience since the day we launched and as a result, we’ve made significant improvements to its look and speed.
We’ve brought the look of Instagram’s camera up to parity with the rest of our application. You’ll notice the following changes:
A preview of the most recent photo on your camera roll.
Improved Camera Roll image selector (iPhone 5 only) for quick access to your last photograph.
Optional grid guide for live photos and a permanent grid guide for the scale & crop screen.
Speed and reliability improvements.
New Filter: Willow
You’ve asked for more filters, and we’re excited to announce a brand new filter in both the latest iOS and Android releases! Willow is a monochrome filter with subtle purple tones and a translucent glowing white border. This filter works well on portraits, still life and architecture photographs with contrast.
In the past, there had been vast differences in the effective strength of the blur between the preview screen and the output in your feed and camera roll. With this update the blur you see is now the blur you’ll get! We’ve also completely overhauled the blur algorithm to increase quality and accuracy. Tilt-shift now gives a vastly more realistic rendering of depth of field because of these improvements and subtle tweaks to how we render the image.
No tilt-shift (left) versus high quality tilt-shift (right).
News Feed redesign that’s easier to digest, in addition to larger images.
Beautiful new welcome screen design.
Infinite scroll on user profiles and other grid views.
Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll.
Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue.
Yesterday, photos of turkeys and pies took over Instagram as people
celebrated Thanksgiving Day with friends and family. We saw record usage
as Instagrammers shared photos of their loved ones and
Over 10 million photos that mentioned Thanksgiving-themed words in their
captions were shared yesterday. For several hours throughout the day, more
than 200 photos about Thanksgiving were posted every second. Overall, the
day broke all Instagram records as we saw the number of shared photos more
than double from the day before, making it our busiest day so far.
We’re thrilled to see people use Instagram to share their holidays.
Whether celebrating with friends and family or sharing photos with them
halfway across the globe, we’re excited to see the intimacy and immediacy
of the Instagram experience bring us all closer together over this holiday
Today, we are very excited to launch Instagram badges, a tool that will help you link to and promote your Instagram web profile. Add them to your personal blog, brand website, or campaign promotions to direct new followers to your Instagram web profile and encourage others to discover and engage with your Instagram content.
Instagram badges are available in a range of sizes and can be easily added to your website, blog or anywhere that you want to link to your Instagram web profile. There are two ways to access Instagram badges:
Navigate to your Instagram web profile page. Click on your username to access the drop down menu and choose “Badges”