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Welcome to the Instagram blog! See what's happening around the world, right now, through photo features, user spotlights, photo tips and news from Instagram HQ.

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instagram is,

Documenting the Instagram Community with @technopaul’s “Instagram Is”

“In a culture immersed in technology, Instagram is reviving adventure, face to face community and real relationships. How can something so digital actually get people out from behind their devices into the analog world?”

When filmmaker Paul Tellefsen (@technopaul) was asked to make a trailer for a “fake movie” as an assignment in his senior year at UT Dallas, he decided to take a look at the community he’d fallen into through Instagram. After finishing the trailer, Paul felt he had to continue exploring this community and telling their stories, so his “fake” film became his senior capstone, and he set out on a trip across the United States to make his vision a reality. After months of filming, directing, editing and marketing, Instagram Is finally premiered last night.

Check out Paul’s short documentary to hear the experiences of people from across the Instagram community and the adventures they’ve shared.

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current events, indy500orbust, indycar, indy 500,

500 Miles at the Indianapolis Motor Speedway

Browse photos from the race through the official #Indy500orBust hashtag or by visiting the Indianapolis Motor Speedway location page.

The 97th annual Indianapolis 500, also known as the Indy 500, takes place tomorrow afternoon in the town of Speedway, Indiana. Approximately 400,000 spectators will gather at Indianapolis Motor Speedway (@indianapolismotorspeedway) to watch 33 IndyCar drivers cover 500 miles of track, completing 200 laps around the 2.5-mile oval circuit.

Known as “The Greatest Spectacle in Racing”, the Indy 500 is one of the oldest and most important automobile races in the world, and the driver who wins this race becomes an important part of auto racing history!

Be sure to keep an eye on these Instagramming IndyCar drivers who will be racing tomorrow:

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current event, UEFA, Champions Final, User Feature,

Follow the UEFA Champions League Final on Instagram

See more photos from the game by browsing the Wembley Stadium location page.

Tonight, German rivals FC Bayern (@fcbayern) and Borussia Dortmund will battle it out in the Union of European Football Associations (UEFA) Championship, the most prestigious club competition in European football. The annual Champions League Final features the two best teams from the 53 full-member associations, and this year’s winner will take the trophy from 2012 champions Chelsea (@chelseafc).

To get a first-hand look at the game, browse the #UCLfinal hashtag and be sure to follow these players:

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weekend hashtag project, WHPsolocolor,

This Weekend’s Hashtag Project: #WHPsolocolor

Weekend Hashtag Project is a series featuring designated themes & hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a photo announcing the weekend’s project every Friday.

The goal this weekend is to create photos organized around a single color. Some tips to get you started: Walk through your home and find objects that are all the same color, lay them out neatly and photograph them on a white background; grab a friend and pose them in front of a wall that matches the color of their clothes for a color-coordinated portrait; or go on a photo walk and let your attention be drawn by a single color along your way.

PROJECT RULES: Please only add the #WHPsolocolor hashtag to photos taken over this weekend and only submit your own photographs to the project. Any image taken then tagged over the weekend is eligible to be featured right here Monday morning!

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current events, sasquatch, sasquatch festival,

Sasquatch! Music Festival at The Gorge

For more photos from Sasquatch! head on over to The Gorge Amphitheater’s location page and the official festival hashtag, #sasquatchfestival.

The 12th annual Sasquatch! Music Festival (@sasquatchfestival) takes place this weekend in George, Washington, at the beautiful Gorge Amphitheater—a scenic outdoor venue above the Columbia River with sweeping views of the Cascade Mountain Range and the spectacular Columbia gorge canyon. The indie rock festival takes place over the next four days, boasts over 120 artists and bands across five stages and draws festival-goers from around the world.

Be sure to keep an eye on these Instagramming musicians who will be performing at Sasquatch!:

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current events, Chelsea Flower Show, rhs chelsea flower show,

The 100th Annual Chelsea Flower Show

For more photos from the 100th RHS Chelsea Flower Show, be sure to check out the #chelseaflowershow hashtag and keep an eye on the RHS Chelsea Flower Show and Royal Hospital Chelsea location pages.

This week, the United Kingdom’s Royal Horticultural Society (RHS) holds the 100th annual Chelsea Flower Show—the most important flower show in the UK, if not the world. The event takes place at the Royal Hospital, Chelsea, where the show has been held for the past hundred years.

Over 550 exhibitors from around the world display their show gardens and choice florals for a chance at winning a coveted gold medal. The event draws crowds from across London, including a visit from the Royal Family on the show’s opening day.

This year, the Chelsea Flower Show also features a monumental orchid sculpture by British contemporary artist Marc Quinn (@marcquinnart). His work, The Rush of Nature, will be auctioned off during the festival to help the RHS meet its fundraising goal of £1 million to promote a passion for gardening and horticulture among youth.

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tokyo skytree, Location Feature,

Tokyo Skytree Turns One

See more photos of the Skytree by browsing the 東京スカイツリー (Tokyo Skytree) and 東京スカイツリー 天望デッキ location pages.

One year ago today, the Tokyo Skytree (東京スカイツリー) officially opened to the public. Standing 634 meters (2,080 feet), the Skytree is the tallest tower and the second largest structure in the world. The Skytree took four years to build and in the last year alone over 6.3 million people visited the tower—many capturing the experience on Instagram.

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user feature, spotlight, melbourne,

Spotlight: Melbourne

Since launching, we’ve seen Instagram spread from our headquarters in the Bay Area to every corner of the globe. In this series, Spotlight, we’ll highlight top users from countries and cities with thriving Instagram communities.

The city of Melbourne—Victoria’s capital and the second most populous city in Australia—was deemed the most livable city in the world two years in a row, causing a plethora of artists to move into the city’s limits. Due to the ever-changing skyline’s modern, cutting-edge designs and its diverse, historical architecture there is never a shortage of photographic inspiration.

Want to view Melbourne from an insider’s perspective? We put together a list of some amazing Instagrammers from in and around the city.

  • Kamil Sharaidin, Malaysian architect and photographer living in Melbourne— @kamilsharaidin
  • Farrah Allan, wedding photographer — @farrahallan
  • Stephanie Stamatis, stylist and designer with an affinity for rustic greenery — @stephanie_somebody
  • Cleo Coppinger, model and photographer documenting her day-to-day adventures — @cleocoppinger

To explore the city in depth, you can also browse the location pages for some of Melbourne’s more popular landmarks:

  • The Arts Center, known for its easily recognizable and iconic spire
  • Federation Square, a civic center and structure with unique and beautiful architecture
  • Eureka Skydeck 88, the highest public vantage point—285 meters (935 feet)—in the southern hemisphere.
  • Melbourne Cricket Ground, the tenth-largest stadium in the world, the largest in Australia, and the largest stadium for playing cricket.

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User Feature, black and white, katia_mi,

The Beautiful Minimalism of @katia_mi

For more beautiful black and white photographs, follow @katia_mi. Black and white not your thing? Visit her second account, @katia_mi_, for her color photos.

Moscow, Russia-based art director Katia (@Katia_mi) isn’t trying to create a mood with her photos. “I have no mission, no reason. This is an internal dialogue. Feelings are much more interesting than ideas,” she says.

In her day-to-day, Katia works as a versatile designer, working on interiors, jewelry, women’s accessories and even communication design. And while her career requires her to tailor her art to the needs of her clients, her Instagram account allows her to express her own daring thoughts.

“Most photographers believe that details are the most important things in a picture. In black and white, I get rid of details and put sense in shadow.”

Though shadows are her specialty, Katia also has a second Instagram account, @katia_mi_, where she posts some of her photos in color.

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french open, roland garros, current events,

The French Open on Instagram

See more photos of Roland Garros by browsing the Stade Roland Garros and Le Roland Garros location pages.

Today marks the start of Roland Garros (@rolandgarros), also known as the French Open, one of the most prestigious events in the world of professional tennis. The clay court tournament has been held in Paris since the late 1800s and is named after Roland Garros, a beloved French fighter pilot in World War II who frequented the tennis stadium where the Open is held.

Two hundred and fifty-six players—128 men and 128 women—will compete for the singles and doubles crowns over the next two weeks. Want to get a first-hand look at the tournament? Be sure to follow these Instagrammers:

  • Men’s Doubles #1 Bob Bryan — @bryanbros.
  • Women’s World #3 Victoria Azarenka — @vichka35.
  • Men’s World #6 Tomáš Berdych — @tomasberdych.
  • Women’s World #1 Serena Williams — @serenawilliams.
  • ATP, the men’s professional tour — @atpworldtour.
  • WTA, the women’s professional tour — @WTA.